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Internet marketing: news archive

Receptional Partner MajesticSEO: Award Winning SEO Specialists

17/12/2009 - 12:26
Innovation in SEO/ Natural Search AwardMajesticSEO & Receptional LTD are delighted to announce that MajesticSEO have been awarded 1st prize at...

Ad Spend Online Up £82 Million

01/10/2009 - 10:09
New figures from the annual online advertising expenditure report from the Internet Marketing Bureau shows that even though the advertising industry...

Online Sales Increasing While High Street Continues to Suffer

25/08/2009 - 09:53
A new record was set in the UK in July 2009, 1 on 15 people in Britain made an online purchase and the figures are all looking towards even further...

International Search Summit - 19th November, 2009

06/07/2009 - 13:57
Receptional Speaking at the 4th International Search Summit in November Receptional LTD are delighted to announce our involvement at the...

The importance of carefully briefing your web developer

03/06/2009 - 14:15
I'm sitting here with my head in my hands, two years work in a dusty pile, everything undone.

Feeling the crunch? Make sure your basics are covered

03/06/2009 - 14:12
With more advertisers appearing in the online space, competition can be fierce for the usual suspects – PPC,

Online Marketing vs The Economic Downturn

03/06/2009 - 13:58
Despite the gloom which appears to be engulfing High Street retailers recently the outlook for retail online is far brighter.

Online marketing in a changing economic climate

18/12/2008 - 11:15
With banks being propped up with money, the amounts of which would support entire 3rd world countries for decades, it is a bit of an understatement...

Traditional marketing is far from dead!

16/12/2008 - 11:15
With advertising spend on Google exceeding the ad revenues from some TV channels; it is easy to ignore traditional marketing: but do so at your cost!

Google AdWords' New "Device Platform" Mobile Targeting Feature

05/12/2008 - 13:08
With little fanfare from Google, a new 'Campaign Settings' option has arrived. AdWords users can now choose if they wish to run their Ads across...

Search News Briefing

04/09/2008 - 10:15
Several items have come across my radar recently in search that I think will be of more than a passing interest to Receptional's friends, so I have...

Internet Marketing Howlers

29/05/2008 - 12:15
At the International Search Marketing Conference last week, held at The British Library, I was asked to represent Receptional and join two other...

Search Marketing goes from strength to strength

22/04/2008 - 10:15
The UK market for internet marketing is strong and healthy, bucking all the current trends predicting doom and gloom, and economic downturn:

What will the Microsoft Yahoo deal mean for internet marketing?

02/02/2008 - 00:51
There's no doubt that Microsoft's announcement that they plan to take over Yahoo is going to have a huge impact on internet marketing.

Microsoft AdExcellence Membership

24/01/2008 - 10:30
Barrie Smith at Receptional has become one of the first people in the UK to pass the new exam from Microsoft's AdExcellence programme. The

Dixon Jones' next few speaking engagements

11/01/2008 - 12:50
In February I look set to be participating at an unusual array of speaking engagements, starting with a trip to the arctic circle.

Google on Paid links

11/12/2007 - 17:00
Link building and the whole process of gaining rankings has taken another twist recently.

Paid links back on the agenda

18/09/2007 - 17:26
Since Google's inception, links have been at the core of the search giant's algorithm, as such for any SEO company, webmaster

Online advertisers advised to branch out

15/06/2007 - 17:10
Firms could be more likely to generate sales by placing online advertisements across various websites.According to research conducted by the Atlas...

Online video ads yield results

13/06/2007 - 16:03
Online video advertisers could become an increasingly useful tool in internet marketing.

Marketers receive PPC guidance

22/05/2007 - 15:15
Online marketers considering the use of pay-per-click (PPC) as part of their advertising campaign should approach with caution, it has been suggested...

Growth recorded in display and search advertising

11/05/2007 - 17:46
An increasing number of marketers are turning towards online advertising, new figures show.According to research released by Thomson Intermedia...

Marketers face difficulties tracking paid search campaigns

08/05/2007 - 17:39
Internet advertisers experience difficulties in managing the effectiveness of their marketing campaigns, new figures reveal.According to research by...

Paid search reported to be most effective

03/05/2007 - 16:38
Making best use of paid search is the most effective way to improve search engine rankings, a new report shows.According to a business case study by...

PPC group issues click principles

27/04/2007 - 18:03
A group of online marketers and search engines have issued a list of principles claiming what is needed for an effective pay-per-click (PPC)...

PPC can secure lifelong traffic

26/04/2007 - 17:57
Advertisers need to make their pay-per-click (PPC) advertisements as attractive as possible so users have "little option" but to click through on to...

Transparency advised in online marketing measurement

23/04/2007 - 17:58
More needs to be done to make the process of measuring internet advertising transparent, the Interactive Advertising Bureau (IAB) has suggested.The...

Marketers advised to look beyond keywords

20/04/2007 - 17:56
Those companies attempting to market new products and services on the internet could be advised to look beyond the use of keyword searches, it has...

Click fraud on the increase

20/04/2007 - 17:55
Click fraud is on the rise, new figures suggest.According to a study by Click Forensics, the proportion of abuse within click schemes rose to 14.8...

Study reveals marketers fail to use internet's full potential

19/04/2007 - 16:29
Medium-sized businesses could do more to attract internet users to their websites, a new study indicates.According to research by Microsoft, 61 per...

Internet drives advertising spend

17/04/2007 - 16:51
Online marketing spend outpaced the rest of the British advertising sector over the first three months of 2007, it has been revealed.The Bellwether...

Online advertising drives digital publishing revenue

16/04/2007 - 17:18
Internet publishers witnessed a leap in revenue over the course of 2006, new figures reveal.According to research by the UK Association of Online...

Microsoft to launch adCenter update

13/04/2007 - 16:01
Microsoft will make an update to its adCenter available within the next month, according to reports based on "insider knowledge".A new version of the...

Look good to Google to boost PPC

12/04/2007 - 15:28
Pay-per-click (PPC) campaigns can be more successful if the web pages involved look "good" to Google, according to the head of search at a digital...

Google offers targeted search ads for AOL marketers

10/04/2007 - 17:55
Companies wishing to further target specific audiences will be able to use Google's AdWords facility to aim their marketing campaigns exclusively at...

Marketers need to take advantage of PPC

05/04/2007 - 18:07
Companies need to do more to take full advantage of their pay-per-click (PPC) marketing techniques, it has been revealed.Writing on Search Engine...

Companies to lean to PPC during online ad rise

04/04/2007 - 17:47
As internet advertising grows in popularity, more companies are set to adopt pay-per-click (PPC) marketing techniques, it has been predicted....

Click fraud accounts for sixth of Yahoo! ads

23/03/2007 - 18:34
Pay-per-click (PPC) fraud accounts for about one in six Yahoo!

Google rolls out PPA ad system

21/03/2007 - 18:25
Online marketers looking to track what actions their audiences take on their websites may wish to take up a new advertising system launched by Google...

Marketers look for safety in established brands

20/03/2007 - 15:20
Established internet firms are more likely to attract internet advertising revenue, a new study reveals.

More to AdWords than quality score

15/03/2007 - 18:14
There may be more to achieving a good return from Google's AdWords programme than the quality score suggests, it has been claimed.Ian Feavearyear,...

Best use of banner ads can attract users

14/03/2007 - 18:35
Making the best use of banner advertisements can help internet marketers attract users, it has been revealed.Writing on Promotion World, Terry Detty...

Advertisers should look beyond AdWords

14/03/2007 - 18:34
Online marketers should look beyond Google's AdWords system as part of their long-term advertising strategy, one expert has suggested.

Mobile internet ads draw in users

09/03/2007 - 18:56
Internet advertising via mobile phones is becoming increasingly popular among users, new figures reveal.According to a study by the Online Publishers...

Advertisers advised to plan online marketing carefully

06/03/2007 - 16:30
British firms are underestimating the combined benefits of various strands of internet marketing, new figures show.According to research by Lynchpin...

PPC abuse accounts for fraction of online ads

01/03/2007 - 18:43
Online advertising is the victim of a minimal amount of pay-per-click (PPC) fraud, it has been revealed.According to a report by Google, PPC fraud...

New AdWords software offers increased features for advertisers

28/02/2007 - 18:27
New features offered by Google's AdWords 3.0 software may be able to help internet advertisers to further target their intended audiences.

Online brands of equal importance to offline ads, expert reveals

27/02/2007 - 16:07
Companies need to make the best use of internet advertising if they are to attract business, an industry expert claims.

Online ad spend set for global growth

26/02/2007 - 14:58
Revenue generated from internet advertising is set to rise by a fifth over the next four years, a new study suggests.

Car dealer doubles online ad spend

20/02/2007 - 18:34
Network Q has announced it is to double its spending on internet advertising.The second-hand car retailer claims the move comes following a study...

BBC ad plans criticised

19/02/2007 - 16:04
Proposed moves by the BBC to roll out internet advertising on its Worldwide brand has been met with criticism by an industry expe

Software industry sees surge in internet ads, study reports

19/02/2007 - 16:02
The software industry witnessed the largest growth in internet advertising between December and January, new figures report.

UK travel firms increase online ad spend

16/02/2007 - 18:21
British travel companies spent more on internet advertising in 2006 than in the previous year, new research suggests.

Travel firms to target internet ads, claims expert

15/02/2007 - 18:57
Travel companies are set to invest in targeted internet advertising as they look to encourage holidaymakers

Yahoo! increases search ad service with eBay

15/02/2007 - 18:57
Auction website eBay has announced it is to increase the use of Yahoo!

Google launches cost-per-click ad service

14/02/2007 - 18:47
Google has announced it is to trial a new advertising model which will allow companies to bid for ads they wish to target on specific websites.In a...

UK internet ad spend on the up

14/02/2007 - 18:46
An increasing number of British companies turned to online marketing during 2006, a new study reports.

Online marketing outperforming other media

07/02/2007 - 16:38
Spending on internet marketing campaigns is predicted to grow while other media are to see a decrease in revenue over 2007, a report has pred

Superbowl ads inconsistent in URL placement

06/02/2007 - 15:56
Advertisements shown during this week's Superbowl broadcast were inconsistent in their use of online marketing techniques, according to repor

Online ad network launched

02/02/2007 - 16:38
Advertisers looking to increase their presence on the internet could be in line for a boost as ten online advertising networks ha

'Online ad budgets see record spend rise'

18/01/2007 - 13:33
British online advertising budgets have seen their sharpest rise for over five years, a new report suggests.

Microsoft adCenter launches new services

17/01/2007 - 13:52
Microsoft is set to reveal the launch of nearly 60 new technologies for its adCenter platform.

Google and Mediasurface announce search partnership

10/01/2007 - 13:46
Mediasurface has announced details of a search distribution partnership with Google.Under the deal, the British-based internet content management...

'Microsoft and Google battle it out to be UK number 1'

02/01/2007 - 18:29
Microsoft and Google are the two of the most popular websites in Britain, a new survey has revealed.Figures released by comScore Networks show that...

'Surfers may benefit from end to free press releases'

24/11/2006 - 17:49
Internet surfers could be in line for better news content following a decision by online marketer PRWeb to put an end to issuing free press releases.

Online ads benefit from "truly global medium"

17/11/2006 - 18:35
The majority of traffic generated by the top 25 US web properties comes from outside the country, according to a new study demonstrating how global...

IAB Engage presents 'future of internet ads'

15/11/2006 - 18:18
The future of online advertising was top of the agenda for all those assembled at the 2006 Internet Advertising Bureau's (IAB) En

Yahoo! teams up with Vodafone

14/11/2006 - 15:53
Yahoo!

Google diagnosis 'more accurate than doctors'

10/11/2006 - 16:39
When it comes to diagnosing an uncommon medical condition, the world's biggest search engine could be more reliable than your doctor's own knowledge...

Video ads online 'to be worth $410m this year'

07/11/2006 - 18:56
In the wake of search engine giant Google's purchase of the video-sharing site YouTube, a new growth estimate suggests that online video advertising...

Google bids to make YouTube legit

03/11/2006 - 18:26
Google is approaching a number of major companies in the entertainment industry as it looks to tackle a number of copyright issues associated with...

Online marketers set for UK masterclass

02/11/2006 - 17:42
Web marketers will soon have the chance to get up to speed on the very latest developments in the online advertising industry, wh

Online ads influence offline purchases

27/10/2006 - 17:26
As much as 77 per cent of all electronic goods purchases made offline have previously been researched by the consumer on the internet, according to a...

ITV looks to boost online marketing revenues

25/10/2006 - 17:32
Falling returns from television advertising has prompted ITV to strengthen its web marketing division, it has emerged.

New web marketing tool being developed by UK firm

24/10/2006 - 15:54
A new web marketing tool which uses online games to attract potential customers is being developed by Quantech, a UK-based software company.

Google news gets blog search

23/10/2006 - 17:45
A year after initiating a service which enables internet users to search for blog sites, Google has added the function to Google News.The overall...

Company blog hailed as "fantastic" online marketing tool

20/10/2006 - 16:56
Blogs or online diaries can be a fantastic business tool which can show consumers a human side to a major company, according to Debbie Weil, a...

Firms rush to make the most of web marketing

16/10/2006 - 17:24
Many major companies in the UK and around the world are now diverting as much as 15 per cent of their overall budgets into web marketing, according...

Web marketing gets personal

13/10/2006 - 17:31
Web marketing is becoming ever more personalised as the next-generation of marketing tools become more widely used, according to a number of

WMA awards Houston Theatre District

06/10/2006 - 14:56
The Houston Theatre District has been chosen by the Web Marketing Association (WMA) as the Best Art Industry Winner at the tenth annual international...

Baby boomers an 'untapped market'

02/10/2006 - 17:19
The baby boomer generation is a market that the web has left largely untapped, according to the founder of the popular jobs website Monster.com....

British and French more receptive to online ads

27/09/2006 - 16:24
British and French consumers are the most susceptible to online marketing and advertising according to a new pan-European survey.

Microsoft adCenter adds behavioural targeting features

06/09/2006 - 16:52
Microsoft is to add behavioural targeting features to its adCenter package, according to MediaPost.The website reported that MSN will analyse the...

Online ad spending to soar 35 per cent globally

29/08/2006 - 17:03
Worldwide online advertising spending is set to soar to $11.6 billion, according to a report from Merrill Lynch.The company said that online ad...

Web 2.0 'more than online marketing hype'

20/08/2006 - 06:00
Online experts are urging businesses to ignore the hype over the buzz term 'Web 2.0', and concentrate instead on the changing face of online...

SMEs planning to up spend on internet advertising

11/08/2006 - 06:00
Small to medium sized enterprises (SMEs) are planning to increase their internet advertising spending, according to a new report.A survey conducted...

Finance and travel sites good to target car buyers, marketers advised

27/07/2006 - 16:30
Marketing managers are being advised that travel, special interest and finance web sites are often more effective for 'upper-funnel' brand marketing...

Overture Accreditation a Very Exclusive Club

06/06/2006 - 13:11
Anyone looking to engage a search marketing partner should notice significant professionalism from companies bearing the

What's New in Internet Marketing?

09/05/2006 - 00:00
Internet World opened in Earls Court in May. We decided to go and see what was new and what was out in Internet Marketing terms.

Receptional speaking at Web Master World in Boston

30/03/2006 - 00:00
Receptional have again been invited to be on two highly regarded panels at WebMasterWorld's next PubCon. This time in Boston in April.

Explosive growth in e-commerce on track, says web marketing firm

26/10/2003 - 18:35
The explosive growth in e-commerce predicted last year by online marketing and advertising firm Leadpile is on track, the company has claimed.

Engaging young adults vital to internet marketing

13/03/2003 - 18:47
Successfully targeting internet users aged between 18 and 24 could be vital for those firms looking to increase their online revenue, a new...

Consumers recall online ads better with radio on, study suggests

13/02/2003 - 18:37
Recall of internet advertising is dramatically increased when combined with radio advertisements compared t

Internet marketing don't put all your eggs in one basket

01/01/2003 - 12:55
Dixon Jones, managing director of internet marketing consultancy Receptional.com, considers the fickle nature of internet search and...