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Seo: news archive

Personalized Search - the New Norm for Google

08/12/2009 - 15:26
Google have made an announcement which has immense implications for search.

Google tries a new approach to image search: Image Swirl

18/11/2009 - 13:39
The Google blog announced today a new approach to finding related images called "image swirl".

International Search Summit November 2009 – Receptional’s Dixon Jones speaking on ‘Advanced link analysis using Majestic-SEO’

30/09/2009 - 12:03
Receptional's MD, Dixon Jones, will be speaking at the 4th annual International Search Summit which takes place at the British Library, 96 Euston...

Google Caffeine Update: How It Affects You

19/08/2009 - 14:39
Earlier this month, Google announced an "infrastructure" update via their Webmaster Central Blog, also providing a link to a test server where users...

Yahoo Launches "Search Pad" Note-Taking Tool

07/07/2009 - 16:46
Yahoo have announced today the launch of a new note-taking tool for web searches called "Search Pad", which will create notes if users are conducting...

Google feared attack over Michael Jackson searches

26/06/2009 - 14:21
Leading search engine, Google feared it was under attack when news first broke over the death of pop icon Michael Jackson.

Pubcon London Discount Code

24/06/2009 - 09:35
"PUBCON" is, to many people, where this industry all began. It was a meeting of webmasters at a pub in Holborn, London called the Cittie of Yorke,...

Ping Bing? Ding! Ding!

12/06/2009 - 14:49
This post is a little test - which means this post is written and published on this page in two parts.

It's easier to monitor the success of online campaigns

22/12/2008 - 11:15
In the current economic slowdown, the marketing budget is one of the first things that many businesses cut as they attempt to tighten their belts.

Google dispels dynamic URL myth

06/11/2008 - 11:30
For years, for the purposes of SEO, webmasters have had to compensate for the search engines' inability to index dynamic (database driven

Smaller sites performing poorly in search

31/10/2008 - 11:30
In a recent study by Dan Caplin from Click with Technology (CWT), he found just 12% of travel agents scored well when it came to search engine

SEO and Google Chrome

16/09/2008 - 14:15
We all use web browsers to access the internet so that we can surf the net, in most cases it's either Microsoft's Internet Explorer or Mozilla's...

Matt Loughlin takes 4 hours to get to number 2 on Google

09/09/2008 - 10:15
Receptional ran a search engine optimisation seminar for its new team members yesterday and

Google, flash and the changing world of Search

24/07/2008 - 10:15
The recent announcement by Google that it has started indexing the contents of Flash files was welcomed by many webmasters, but brought with it a...

Is there room for branding in search marketing?

10/07/2008 - 10:15
One of the first things I learned when I started working in online marketing, is that there are two very different camps in the advertising/marketing...

Receptional's Workshop

08/07/2008 - 10:15
Over the 9th and 10th of June, the entire Receptional team embarked upon an two day workshop which was focused developing client relationships and...

Once is not enough - maintaining your SEO achievements over time

03/07/2008 - 10:15
As an SEO consultant, I am generally brought in for set projects - advising my clients on their search marketing strategy and, often, implementing...

Don't be too trigger-happy in your SEO strategy

01/07/2008 - 10:30
As search marketers, it's our job to know the makings of a well-optimised site and get our clients to implement those as best they can.

Sub-domains or sub-folders and SEO?

19/06/2008 - 10:30
The URL structure of your site is something you should be putting some thought into. It shouldn't necessarily be a reflection of the way your site...

Getting people to link to you is not as easy as it used to be

05/06/2008 - 10:15
As the owner of a niche blog, I occasionally find myself at the receiving end of link request emails.

Organic SEO and why it should be your first choice

22/05/2008 - 10:30
As an online marketing all-rounder, I generally get hired to assess and develop companies' overall online marketing strategy.

Will new regulations spell the end of grey hat SEO?

20/05/2008 - 10:30
This month will see the introduction of new UK regulations: the Consumer Protection From Unfair Trading Regul

Content management systems and SEO

08/05/2008 - 10:15
I was recently asked by a web editor contact of mine to give him a bit of advice about his company’s new website.

Cutting corners vs Good SEO

15/04/2008 - 10:30
I came across a funny story the other day, about a programmer who got so suspicious of various sites that hand out so-called software awards on the...

Keywords: think before you target

03/04/2008 - 10:15
We all know it makes sense to spend some time thinking about keywords before starting a campaign.

Internal PR: your key to making the most of external consultancy

26/03/2008 - 15:17
One of the biggest problems I find with SEO is getting clients to implement my suggested course of action correctly.

Landing pages, landing sales

11/03/2008 - 10:30
Writing in this blog last year, Matt Paines talked about the need for one's online marketing strategy to be more conversio

Making sense of optimised content

26/02/2008 - 10:15
A former colleague of mine has recently started working for a certain company and sent me a link to their site.

Shimrit Elisar

14/02/2008 - 10:20
Shimrit Elisar is an all-round online marketing consultant with experience of SEO, SEM, affiliate marketing and media buying.

Why internal SEO work should be on top of your list

14/02/2008 - 10:15
What do good SEO and charity have in common? They both begin at home.

SES Discount Code

28/01/2008 - 10:30
As Dixon Jones fromReceptional will be speaking at Search Engine Strategies in London on the 19t

Google to read image text

23/01/2008 - 11:00
Ever since the early days of search engine optimisation the whole process in every case was to remove image navigation and re

Beta sites and the dangers of using Google Analytics

13/12/2007 - 11:15
Earlier this week we found a curious effect on a client site.

Translating Traditional Marketing Terminology to the Online World

11/12/2007 - 16:03
I thought it might help to create a short table comparing traditional terminology with online terminology.

Receptional's brand is gaining ground

29/11/2007 - 10:30
I would imagine that for brands like Colgate or Honda, measuring "brand" is something pretty important to someone, somewhere in the brand management...

Mel Carson Biography

26/11/2007 - 17:50
Mel Carson - adCenter Community Manager - Europe Mel joined Microsoft the day the French adCenter pilot started back in the Summer of 2005.

A long week in SEO

05/11/2007 - 17:39
After last weeks shenanigans with Google, I cannot help but sit here and gloat. For us and our clients the latest update was not a significant...

To Google, domains are like fine wine

30/10/2007 - 11:30
Last year I wrote about the Google Patent application (from March 2005) on aged

Which Search Engines should you optimise for?

25/10/2007 - 15:19
This question comes along all too often. I'm sure you have seen the emails and websites that offer "submission to 1000 search engines for $20".

Internal Search tracking and reporting is easy..huh?

25/10/2007 - 09:35
Over the years I have spoken to many IndexTools users from agencies to direct clients and all of them agree on the importance of tracking internal...

Jessica Bowman biography

23/10/2007 - 16:02
Jessica Bowman is an in-house SEO at Yahoo! Inc., and does consulting /training for select clients.

Got traffic, but need more? - think again!

05/10/2007 - 13:39
OK, so the natural search engine optimisation campaign you have been running for the last 6 months is kicking in, traffic is

Twelve Tips for RSS

04/10/2007 - 14:43
Really Simple Syndication (RSS) is a web distribution format that allows readers to automatically receive content, and thus lends itself to content...

How Web 2.0 got me to Lithuania

01/10/2007 - 17:44
About once a year I get to speak at somewhere slightly out of the ordinary. Last year it was Reykjavik, in Iceland: this year it is Vilnius,...

You still have work to do, even if you use an SEO consultant

24/09/2007 - 18:48
There is often a perception that if you hire an SEO consultant to do the work for you, then the SEO work is off your plate.

Live Search Webmaster Portal is coming to a search engine near you

06/09/2007 - 16:45
Microsoft signalled at SES, San Jose ( August, 2007) that their search engine was due to launch their webmaster portal, following Yahoo and...

Base Camp is changing for online searchers

21/08/2007 - 13:58
This week is the start of SES San Jose (SES stand for Search Engine Strategies). The largest conference - possibly on the planet - dedicated to...

Lost your rankings? Think Plagiarism

03/08/2007 - 09:50
Plagiarism is becoming a huge issue as the internet gets bigger.

Google working on Prime Real Estate

25/07/2007 - 17:31
It is no secret that the search engines are trying to overcome the best efforts of SEO's and webmasters who attempt to influence their rankings.

Bio: Matt Paines

25/07/2007 - 16:49
Matt Paines is the MD of XSEO Ltd an SEO Company, he is also a Director of FeatureFeed Ltd a provider of bespoke news cont

Bio: Dixon Jones

25/07/2007 - 10:40
Managing Director, Receptional Internet Marketing.

Analytics Reporting vs. Analysis - An Overview

17/07/2007 - 16:17
The launch of a free, comprehensive (more so than other free tools) analytics solution by Google Analytics in 2006 meant that web analytics could be...

Natural Search is dead, long live SEO!

17/07/2007 - 15:57
Last week I had a very interesting debate with another marketer, who to spare his blushes I'm not going to mention here. The conversation went like...

Search advertising set to dominate internet marketing

15/06/2007 - 17:09
Search advertising looks set to maintain its position as the most popular method of online marketing.

Search engines increasingly used by tech buyers

13/06/2007 - 16:27
Technology buyers are making increasing use of search engines to research products.According to a study by MarketingCharts, some 84 per cent of...

Online advertisers look to behavioural targeting

12/06/2007 - 15:15
Figures released by eMarketer indicate that brand marketers are increasingly making use of the internet in an attempt to target audiences.Spending on...

Google launches new online ad tracker

12/06/2007 - 15:14
Google has announced details of a new tracking measurement for its AdWords facility.Under the Placement Performance report, marketers will be able to...

Marketers looking online

08/06/2007 - 17:40
Online advertising is becoming an increasingly popular option among marketers.Research conducted by the Chartered Institute of Marketing (CIM)...

Marketers look to SEO to improve brand awareness

07/06/2007 - 17:33
Online advertisers intent on improving brand awareness are looking to directly target their audiences.A study conducted by Direct Marketing...

Microsoft leads UK online ad sector

07/06/2007 - 17:32
Microsoft is the dominant firm in the British internet advertising industry.According to figures from Nielsen/NetRatings, over the first four months...

Rise in retail traffic from search engines

06/06/2007 - 17:24
A rising amount of click-through traffic to e-commerce websites is coming from search engine queries.Figures released by Hitwise indicate that the...

Search engines providing more reputable results

05/06/2007 - 16:20
A fall in the number of search engine results leading users to websites containing unwanted or deceiving downloads has been noted.According to...

Ask.com launches new search service

05/06/2007 - 16:06
Online portal Ask.com has modified its search engine services.Under the facility, entitled Ask3D, the search firm has divided results into three...

Google expands advertising portfolio

04/06/2007 - 17:46
Google has announced the acquisition of online news feed distributor FeedBurner.As a result of the purchase, the search engine firm claims that...

UK leads Europe in online activity

04/06/2007 - 17:46
British users spend more time online than any of their European counterparts.In news which may be of interest to internet marketers, a World Metrix...

Consumers using variety of search engines

01/06/2007 - 17:08
Online advertisers could be well advised to make use of a variety of search engines in their marketing campaigns.The news comes after findings by...

Google to integrate online ads into map services

01/06/2007 - 16:24
Google has announced plans to incorporate online advertising platform AdSense into its Maps service.Under the move, 'Mapplets' will display...

URL optimisation can improve search results

29/05/2007 - 16:01
Optimising URLs can help internet marketers boost search rankings, it has been suggested.Writing on All Media Scotland, David Bain advised that...

UK advertisers begin Panama testing

29/05/2007 - 15:59
Yahoo!

Google Checkout could be reasonable search marketing tool

25/05/2007 - 17:37
Firms displaying paid search adverts using Google Checkout could be set to witness higher click-through rates, it has been suggested.Chief executive...

Personalised Google results could bring benefits

25/05/2007 - 16:11
Moves by Google to offer personalised search results could be of benefit to both audiences and internet advertisers, an industry expert has suggested...

User-generated content can boost SEO

24/05/2007 - 17:27
Integrating user-generated content (UGC) can help companies boost their attempts at search engine optimisation (SEO), it has been revealed.Writing on...

Firms should consider online marketing carefully

24/05/2007 - 15:34
Companies wishing to improve their online revenue and brand presence via search engine optimisation (SEO) should plan their spending carefully, an...

Marketers should avoid major SEO pitfalls

23/05/2007 - 17:47
Marketers looking to make best use of search engine optimization (SEO) in a bid to increase their website traffic and brand awareness are being...

Google integrates search results

21/05/2007 - 15:06
Google has announced it is to integrate various elements of its search facilities into one service.Under the 'universal search' move, websites, video...

Advertisers issued with search optimisation guidance

18/05/2007 - 17:19
By successfully optimising keyword content, online marketers can only increase their search engine rankings, it has been suggested.Writing on E-...

Improper SEO may damage marketing attempts

16/05/2007 - 14:52
By using "unethical" search engine optimisation (SEO) techniques, online marketers can end up doing more harm for their campaigns than good, it has...

Marketers issued with video guidance

15/05/2007 - 18:56
Internet marketers considering using video advertising as a means of increasing search rankings and drawing in

Web analytics can help boost online advertising efforts

14/05/2007 - 17:44
By using web analytics effectively online marketers could be able to optimise their marketing spend effectively, it has been suggested.Writing on E-...

Focus is key to boosting SEO

09/05/2007 - 17:45
Concentrating on the promotion of a small number of website pages is the best way to improve search engine optimisation (SEO), it has been claimed....

Marketers should not leave keywords up to chance

02/05/2007 - 17:17
Firms wishing to increase their search engine rankings need to carry out as much research as possible into discovering which keywords are best for...

B2B advertisers given keyword guidance

02/05/2007 - 17:16
B2B marketers should look to avoid internal lingo and jargon in their keywords and use terms their target audience are likely to search for, an...

Microsites advised for viral campaigns

01/05/2007 - 17:17
Companies wishing to increase their online revenue via viral marketing campaigns could be advised to consider c

Title tags key to SEO

01/05/2007 - 17:15
Title tags are crucial in terms of improving search engine optimisation (SEO), it has been suggested.Writing on Search Engine Guide, Jennifer Laycock...

Integration advised for search marketing

30/04/2007 - 17:38
Companies are more likely to increase website traffic by integrating their natural and paid search campaigns, a new study reveals.Writing on Search...

Strong focus required for SEO

24/04/2007 - 17:33
Marketers should be conscious of the full benefits of search engine optimisation (SEO), new research has indicated.As a study by Neutralize and E-...

Google 'drives' online ad industry

20/04/2007 - 17:57
Google continues to dominate the search engine advertising industry, a new study reveals.Research conducted by eMarketer reveals the company accounts...

Yahoo! may offer multimedia search results

19/04/2007 - 16:26
Yahoo! could be set to expand its search results for British users beyond text.

Website accessibility is 'crucial' to generate more traffic

18/04/2007 - 17:25
Companies which consider website accessibility, making their websites accessible to people with disabilities are more likely to generate website...

Right keywords can provide search ranking boost

16/04/2007 - 17:16
Focusing on the right keywords can help companies boost their search engine rankings, an industry expert has suggested.Writing on Freelance UK, Shaun...

Breaking news best for attracting traffic

12/04/2007 - 15:07
Timing is an essential tool when it comes to making news perform as a traffic driver for web pages, a technology and business writer has said.Writing...

Mix of marketing techniques can attract users

11/04/2007 - 17:27
Internet marketers should use a variety of techniques if they are to attract users and generate sales, an industry expert has advised.Member of the...

SEO practices can boost press release rankings

10/04/2007 - 17:53
Combining search engine optimisation (SEO) techniques with online press releases is a "proven commodity" fo

Advertisers given SEO tips

05/04/2007 - 18:06
Companies looking to increase their search rankings through search engine optimisation (SEO) may wish to ta

SEO should form part of marketing strategies

03/04/2007 - 17:43
When used in conjunction with other forms of internet advertising, search engine optimisation (

Firms need to understand mix of online marketing

02/04/2007 - 17:54
Companies need to be aware of the various strands of internet marketing if they are to track their return on investment (ROI), it has been suggested.

Internal links may help SEM

30/03/2007 - 18:07
Building up quality internal links can be crucial for companies wishing to bolster their search engine marketing (SEM) techniques, it has been...

Irish firms look to search engine marketing

29/03/2007 - 17:31
An increasing number of Irish companies are looking towards search engine marketing (SEM) to increase online revenue, a new study reveals.

Microsoft looks to target search behaviour

26/03/2007 - 17:34
Microsoft has announced plans to target advertisements towards users across its various websites by using information gathered from its Hotmail...

Firms advised to make best use of online lead generation

22/03/2007 - 18:25
About half of internet advertisers fail to take advantage of online lead generation, a new study has revealed.