SEO: news archive

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Microsites advised for viral campaigns

01/05/2007 - 16:17

Companies wishing to increase their online revenue via viral marketing campaigns could be advised to consider c

Title tags key to SEO

01/05/2007 - 16:15

Title tags are crucial in terms of improving search engine optimisation (SEO), it has been suggested.Writing on Search Engine Guide, Jennifer Laycock...

Integration advised for search marketing

30/04/2007 - 16:38

Companies are more likely to increase website traffic by integrating their natural and paid search campaigns, a new study reveals.Writing on Search...

Strong focus required for SEO

24/04/2007 - 16:33

Marketers should be conscious of the full benefits of search engine optimisation (SEO), new research has indicated.As a study by Neutralize and E-...

Google 'drives' online ad industry

20/04/2007 - 16:57

Google continues to dominate the search engine advertising industry, a new study reveals.Research conducted by eMarketer reveals the company accounts...

Yahoo! may offer multimedia search results

19/04/2007 - 15:26

Yahoo! could be set to expand its search results for British users beyond text.

Website accessibility is 'crucial' to generate more traffic

18/04/2007 - 16:25

Companies which consider website accessibility, making their websites accessible to people with disabilities are more likely to generate website...

Right keywords can provide search ranking boost

16/04/2007 - 16:16

Focusing on the right keywords can help companies boost their search engine rankings, an industry expert has suggested.Writing on Freelance UK, Shaun...

Breaking news best for attracting traffic

12/04/2007 - 14:07

Timing is an essential tool when it comes to making news perform as a traffic driver for web pages, a technology and business writer has said.Writing...

Mix of marketing techniques can attract users

11/04/2007 - 16:27

Internet marketers should use a variety of techniques if they are to attract users and generate sales, an industry expert has advised.Member of the...

SEO practices can boost press release rankings

10/04/2007 - 16:53

Combining search engine optimisation (SEO) techniques with online press releases is a "proven commodity" fo

Advertisers given SEO tips

05/04/2007 - 17:06

Companies looking to increase their search rankings through search engine optimisation (SEO) may wish to ta

SEO should form part of marketing strategies

03/04/2007 - 16:43

When used in conjunction with other forms of internet advertising, search engine optimisation (

Firms need to understand mix of online marketing

02/04/2007 - 16:54

Companies need to be aware of the various strands of internet marketing if they are to track their return on investment (ROI), it has been suggested.

Internal links may help SEM

30/03/2007 - 17:07

Building up quality internal links can be crucial for companies wishing to bolster their search engine marketing (SEM) techniques, it has been...

Irish firms look to search engine marketing

29/03/2007 - 16:31

An increasing number of Irish companies are looking towards search engine marketing (SEM) to increase online revenue, a new study reveals.

Microsoft looks to target search behaviour

26/03/2007 - 16:34

Microsoft has announced plans to target advertisements towards users across its various websites by using information gathered from its Hotmail...

Firms advised to make best use of online lead generation

22/03/2007 - 17:25

About half of internet advertisers fail to take advantage of online lead generation, a new study has revealed.

Marketers given SEO tips on press releases

21/03/2007 - 17:26

Avoiding repetitive copy in online press releases can boost search engine optimisation (SEO), new research

Online PR can galvanize SEO

20/03/2007 - 14:13

Online public relations (PR) could be "vital" for companies wishing to further their search engine optimisation (SEO) strategies, a business-to-...

Organic search and PPC vital to ROI

19/03/2007 - 17:41

Making best use of pay-per-click (PPC) and organic search techniques is 'vital' for companies wishing to increase their online revenue, two internet...

Microsoft offers rewards for companies using search engine

19/03/2007 - 17:40

Businesses using the Microsoft search engine Live Search are set to be rewarded, the firm has announced.Under the move, the search engine firm could...

Duplicate content may not punish search results

16/03/2007 - 17:37

Companies who find their content appearing on duplicate websites may not see their attempts at search engine optimisation (SEO) damaged, an internet...

PR may provide quality SEO links

15/03/2007 - 17:15

Online public relations (PR) can provide additional opportunities to generate incoming links, according to a keyword marketer.Writing on E-...

Social media marketing can benefit SEO

13/03/2007 - 17:46

As well as being a useful internet marketing tool in its own right, companies are being advised that making the best use of social media websites can...

Hotel marketers look to SEO

12/03/2007 - 17:55

Improving search engine optimisation (SEO) and organic search results has been identified as one of the key methods which hoteliers believe can drive...

Google usurps Yahoo! as Friendster ad platform choice

08/03/2007 - 16:44

Google has replaced Yahoo! as the ad platform for one of the original social network sites.Friendster, which was launched in 2002, has more than 40...

New Microsoft search features may benefit advertisers

07/03/2007 - 17:40

A host of new search features to be offered by Microsoft could be beneficial to internet advertisers wishing to further target their audiences.One of...

Marketers risk over-subscription to social sites

06/03/2007 - 15:31

Companies looking to increase their internet traffic through placing social media buttons on blogs and websites are being advised not to overstretch...

Google makes search command changes

05/03/2007 - 18:07

Google has announced consumers are set to have a full list of indexed searches when using its site: command.Writing on Google's Webmaster Central...

Paid advertising may affect organic searches

01/03/2007 - 17:44

Companies bidding on phrases which are already ranked highly on search engines may impact upon their organic results, it has been suggested.

Google looks for online video ad content partnership

27/02/2007 - 15:06

Google is looking to syndicate online video content from a number of major companies on various websites, according to press reports.

SEO is crucial for website accessibility, expert claims

26/02/2007 - 13:57

Creating accessible websites and improving website usability is 'crucial' for firms looking to increase their

Internet is main advertising medium, expert claims

22/02/2007 - 17:42

Google and Yahoo! have made the internet the main medium for advertising via mobile phones, a number of marketing experts have claimed.

Google makes keyword changes

16/02/2007 - 17:20

Google has announced it is to make changes to its system of analysing keywords used by advertisers under its AdWords facility.Under the move, the...

Meta tags overlooked in SEO

13/02/2007 - 17:37

Meta tags are often "overlooked" by companies attempting to improve their search engine optimisation (

Yahoo! launches mobile ad service in Britain

12/02/2007 - 16:13

Yahoo! has announced the roll out of its mobile advertising service in Britain.

Consistency vital for SEO

12/02/2007 - 16:11

Consistency is 'vital' for search engine optimisation (SEO), according to ind

SEO may feel 'backlash' from social media groups

09/02/2007 - 16:01

The search engine optimisation (SEO) sector may feel a "backlash" as some gro

MSN 'gaining on' Yahoo and Google

09/02/2007 - 15:59

MSN is "gaining on" its competitors in the paid search sector, it has been revealed.

Online press releases adopt SEO tactics

08/02/2007 - 16:14

Companies are increasingly incorporating search engine optimisation (SEO) met

SEO outperforms contextual advertising

05/02/2007 - 16:28

Search engine optimisation (SEO) performed more strongly than contextual adve

Newspapers optimise headlines, says expert

05/02/2007 - 16:26

Newspapers are increasingly writing headlines which are likely to rank highly in search engine results, according to Cnet reporter Elinor

Yahoo! targets top entertainment brands

31/01/2007 - 14:08

Yahoo!

YouTube users to profit from Google

29/01/2007 - 13:11

Users of Google's YouTube website could be set to get a share of the advertising revenue from the videos they upload.Under the move, set to be rolled...

Yahoo! increases video content portfolio

26/01/2007 - 11:11

Yahoo! has announced the addition of two new channels to its online video service.

Google makes music ad move

25/01/2007 - 12:06

Google has announced it is to display online advertising for websites run by two major record labels.

Yahoo! launches new ad ranking service

24/01/2007 - 11:10

Yahoo! has announced details of a new search marketing ranking model.

'BBC in talks to offer content on YouTube'

23/01/2007 - 11:35

The BBC is in talks with Google about the possibility of making programmes available to watch via the search engine's YouTube website.

Yahoo! launches financial advice section

19/01/2007 - 12:03

Yahoo! has announced it is to start offering financial advice.

Google top of the Brit brands

11/01/2007 - 17:47

Google is Britain's favourite brand, a new report claims.It is the first time the search engine giant has featured in Millward Brown's poll of...

'Companies may be able to advertise through competitors search'

09/01/2007 - 17:53

British advertisers could soon be able to market their products to internet users searching for rival brands, an expert has claimed.

'Google to make Chinese investment'

28/12/2006 - 08:08

Xunlei, a Chinese website that allows users to share video footage, is set to receive investment from Google, according to its head of the operations...

Google looks to the stars

22/12/2006 - 17:20

Google has announced details of a partnership with America's National Aeronautics and Space Administration (NASA) that will see the search engine...

Google 'top of the searchers'

21/12/2006 - 17:34

Google is the most popular search engine in the United States, according to new research.Figures released by Nielsen//NetRatings claim that around...

Swedish firm to launch photo search service

20/12/2006 - 17:44

Polar Rose has announced details of a product that will allow users to search the internet using facial recognition technology.The plug-in browser...

Social sites prove most Google searched

19/12/2006 - 16:31

Google has revealed that the names most commonly typed into its search engine were those of social networking sites Bobo and MyS

British online consumers 'don't shop around'

18/12/2006 - 16:36

With billions set to be spent online over the festive period this year in the UK, many people are not making the most of the retail choices on offer...

Google launches new search service

15/12/2006 - 18:17

Google has launched a service that will allow users to search over seven million patents granted in the US.

Yahoo! makes video news service easy as ABC

14/12/2006 - 18:00

Yahoo! has announced it is to expand its video content partnership with American news provider ABC.

'Yahoo! searches for partners to answer new service'

12/12/2006 - 17:35

Yahoo! is looking for major British brands to become partners in its newly launched Answers service, according to a media report.

Yahoo! and Reuters launch user-generated news service

05/12/2006 - 17:16

Yahoo!

'Long-term registration can improve search rankings'

22/11/2006 - 18:03

Registering a domain name for a long period of time may help websites improve search engine rankings, a new study claims.

Google still most popular US search engine

21/11/2006 - 17:45

Google is still America's number one search engine, a new study has revealed.

Yahoo project heads for Mexico

10/10/2006 - 16:20

The "Time Capsule" project intiated by search engine Yahoo has headed to Mexico in search of the ideal launching pad from which to attempt...

Search engine exposure growing in importance

27/09/2006 - 15:21

The use of search engines to market products is likely to become one of the leading methods of advertising on the internet, according to leading web...

Paid search 'only slightly better than organic'

25/09/2006 - 14:10

A new survey suggests that paid for search results only produce a nine per cent advantage in conversion rates over organic searchresults.

Quigo set sights on Google and Yahoo!

19/09/2006 - 15:16

Although far smaller than rivals Google and Yahoo! search firm Quigo is winning important advertising business from its competition based on a non-...

Microsoft Live Search goes live

14/09/2006 - 15:36

Microsoft's Windows Live search portal has been brought out of testing and officially launched.

Microsoft Live Search Marketing Developments

21/04/2006 - 23:00

Microsoft have launched a new way to use search.

Blog Marketing, Search Marketing and Harvard Law School

21/04/2006 - 23:00

Who would be the world experts in Blog Marketing?

BMW Ignores the Ethics of Search Engine Marketing

06/02/2006 - 00:00

BMW.de has been banned from Google - at least in the short term. What is perhaps worse is that they have also received international publicity for...

Forthcoming SEO Conference Dates

17/10/2003 - 09:26

The conference season is well and truly upon us. Here is a list of events that in which Receptional have been asked to participate over the next...

Translating traditional marketing terms to New Media equivalent terms

05/09/2003 - 13:05

I have read a number of articles recently on how New World Media and traditional media have different metrics.

SEM and analysis skills becoming core marketing competencies

31/08/2003 - 13:11

A recent survey on the skills needed in modern marketing has shown that analysis, measurement and

Exploiting A Niche

01/08/2003 - 14:49

Dixon Jones, managing director of Receptional.com, the internet marketing consultancy points the way ahead for internet niche marketing.

SEO methods can help build

17/05/2003 - 17:05

Online marketers looking to increase the search engine rankings of their content could be well advised to use keywords throughout their copy.

User-generated content could hold advantages

23/03/2003 - 17:33

By creating a user-generated content (UGC) area on their websites, companies can enlist the help of audiences in promoting their brand name, it has...