Bing Starts Supplying Yahoo! Search Results in the USA

Within the last 24 hours, Yahoo! search results have been supplied by Microsoft Bing. This is a unified attempt between Microsoft Bing and Yahoo! search to take on Google.

Last year, Microsoft and Yahoo! agreed a 10-year web search and advertising partnership in an attempt to close down the share market which is currently dominated by Google. Yahoo! currently sit in second spot, ahead of Microsoft.

USA users may already be aware of Yahoo! showing Bing results, with the 'Powered by Bing' notification at the bottom of Yahoo! search results. Yahoo! continue to control how results are presented.

As it is now showing Bing results, Yahoo! no longer supports link commands such as linkdomain:. With Microsoft dropping theirs years ago, and Google supplying unreliable data, the top 3 search engines no longer provide users with link information. This opens a door to third-party software, such as Majestic SEO.


Comments

Dixon Jones's picture

Why that's significant

I heard this was happening a day or two ago, but was not sure exactly how it would all fall out. This now effectively kills off the main free place to get decent backlink data for the moment. Openisiteexplorer and MajesticSEO (yeh - full disclosure, we DO have an interest in them) provide this data, but both parties have invested heavily and need to get an ROI on this investment somewhere. That said, entry price is not expensive.

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