"By using Google AdWords to its full potential, we have shown just how effective pay per-click advertising can be in realizing advertisers goals in competitive markets."
Google AdWords has been pivotal in Receptional's growth and success as an advertising agency. From its inception, Receptional's managing director Dixon Jones recognized that Google AdWords would be "a core product for our business".
Receptional seeks to provide tailored solutions to the needs of their web-focussed clients. Rather than concentrating on just increasing traffic to their client's websites, Receptional focuses on increasing the relevance of advertisements to internet users. Keyword-search based advertising is the platform for meeting this goal, and AdWords has proved invaluable in this respect. As a qualified Google AdWords Professional Company, Receptional has shown that an advanced knowledge of AdWords can assist companies in providing internet users with relevant information about their clients.
An example of how Receptional has used Google AdWords for these purposes can be seen in their relationship with one of their key clients, Moneycorp.com, a foreign currency exchange company. By creating and constantly maintaining a relevant and successful AdWords campaign, Receptional has helped Moneycorp to increase both its revenue and profile on the internet. Whilst increasing Moneycorp's AdWords spend,Receptional has also managed to assist in driving down Moneycorp's cost-per-acquisition by over 60%. This has enabled Receptional to ensure that Moneycorp's AdWords budget goes towards attracting high-potential new business leads. Dixon Jones believes that for Moneycorp AdWords has gone "from a nice to have to a must have" part of their overall marketing strategy.
Two features of Google AdWords that Receptional find particularly useful are the AdWords Editor tool, which allows large changes to be made to accounts simply and quickly, and the 'My Client Centre' feature. The latter allows companies who manage multiple accounts to access and track the progress of their clients' campaigns with ease. Features available within accounts such as the ability to choose specific times and days when ads can appear have also enhanced Receptional's experience with Google AdWords.
Receptional enjoy their working relationship with the Google AdWords support team. In the future they would like to make more use of the support structures available to them. For Dixon Jones, the Google AdWords team show a "professionalism second to none" when it comes to assisting Receptional in their day-to-day needs. Receptional forecast that their connection with Google AdWords will continue to grow as the ability to target advertising to potential customers becomes more personalised and relevant.By using Google AdWords to its full potential Receptional have shown just how effective pay-per-click advertising can be in realising advertisers' goals in competitive markets.