Google is preparing to launch a free ¬e-mail service for mobile phone users in Britain.
The news follows the search engine's announcement that it is to roll out a similar scheme in America, reports the Business.
Google chief executive Eric Schmidt is looking to attract advertisers towards its G-mail service, which could allow advertisements to be shown on mobile screens, the publication claims.
Under the scheme, users will have free access to Google software by either downloading from their phone's internet browser or sending a text message from their PC.
According to the publication, the search engine's new advertising focus is due to the fact mobile phones outnumber computers by two-to-one.
Earlier this month, rival search engine Yahoo! announced it is teaming up with Vodafone to offer a similar advertising service.
Users could receive cheaper bills if they agree to view Yahoo!'s adverts, which will appear on their mobiles.
Submitted by Anonymous on Thu, 23/11/2006 - 17:40