Google has launched their new payment system in Europe that allows users to subscribe to online content for 10% of the sale price.

They have launched this service the day after their rival Apple’s payment system which takes 30% of the commission fee.

One Pass as its named works on tables and smartphones alike, as well as Google-related websites.

Apple says companies must now offer users the option to buy directly through an iTunes account, giving Apple 30% of the price.  Vendors were previously allowed to direct customers to an external website and keep all of the profits.

Google One Pass will launch initially in the UK, France, Germany, Italy, Spain and Canada.