Google has announced details of a partnership that will see the search engine develop British Sky Broadcasting's (Sky) broadband service.

Under the deal, Google will provide the satellite broadcaster with customised versions of their technology for use across computers, mobile phones and televisions.

Chief executive Eric Schmidt said: "Today's alliance with Sky brings together two of the most innovative media and technology companies for the benefit of users."

Customers will be able to upload their own video clips onto a new user-generated website using Google's video content tools and will also have use of the search engine's email and instant messaging services.

The two companies are also set to collaborate on internet, television and mobile advertising. Initially revenue will be generated by 'click-throughs' to sponsored links.

Earlier this week, a report by ZenithOptimedia claimed the internet advertising market is set to grow by 28.2 per cent during 2007.