Google Instant is a significant change to the interface for the Google search engine, affecting both paid search and organic search engine optimisation.

This 13 page briefing on Google Instant is available to download free of charge in PDF format, and offers information on:

Known facts about Google Instant

Impact on paid search

• Predicted PPC queries
• Impressions
• Example results
• Likely outcomes
  

Impact on organic search

• Page real estate
• Result selection
• Searcher behaviour
• Pluralisation
• Personalisation
• SEO best practices

The information on Google Instant has been compiled by Receptional's paid and organic search consultants and aims to provide a hype-free guide to the likely effects of Google Instant on search marketing campaigns.

Download the Google Instant Briefing (PDF format <1MB)