Web marketers will soon have the chance to get up to speed on the very latest developments in the online advertising industry, when the web business specialist E-Consultancy hosts its annual masterclass later this month.

The one day event is set to take place in London on November 22nd and will feature a series of keynote speakers who will address delegates on their particular area of expertise.

Focussing squarely on the three critical aspects of the marketing business - acquisition, conversion and retention - the mastercalss is aimed at intermediate to advanced online advertisers.

Representatives from some of the largest and most influential companies in the UK are among the 100 or so already due to attend.

E-consultancy's chief executive officer, Ashley Friedlein, said: "We always receive great feedback from attendees and speakers alike, and hope that this year's masterclass will be as fruitful as the previous three we've hosted."

"The focus is on practical advice and real world examples and the speaker line up for 2006 is as strong and knowledgeable as ever."

E-consultancy describes itself as being the leading online resource for best practice reports in reference to web marketing.