Despite the gloom which appears to be engulfing High Street retailers recently the outlook for retail online is far brighter. £0.17 of every £1 spent in the UK is now online and that, coupled with peoples growing wish and need for bargains and competitive pricing, is likely to drive an increasing number of shoppers to utilize online stores. This means that rather than abandoning online marketing in order to cut costs, businesses could benefit hugely from using their marketing budgets in a targeted, quantifiable and most importantly frugal, fashion online.
Some of the Advantages of an Effective Online Marketing Strategy:
1. Ensure your potential and existing customers find you
2. Make the most of your website
Websites are extremely powerful tools when used correctly. With the right approach they can boost sales, grow brand awareness, increase your client base and single you out ahead of the competition in what are likely to be increasingly competitive times. Making sure you have optimised, effective, landing pages and a high quality online presence are necessities if you want to make the most of your website.
3. Advertise in a cost effective, quantifiable way to drive profits
Online advertising is an extremely cost effective way in which to improve your business. Its effectiveness is quantifiable in real time and its success can be continually refined and built upon to increase revenue and profit. If knowledge is power, then online advertising is an incredibly powerful way to reach the market: the right application of the information which online marketing provides you with will ensure you reach potential customers at the right time with the right message.
4. Four Encouraging Signs for Online Marketing
42 million people are online in the UK alone (internetworldstats.com)
People in the UK spend, on average, 33 hours per month online (Com Score World Metrix)
£0.17p in every £1 spent in the UK is now online
While the ‘real’ retail economy slows the online economy continues to grow (IMRG Capgemini)
5. Make the most of Online Opportunities
If you are interested in maximizing your online potential then contact us here at Receptional and we can create a bespoke online marketing strategy to give you a competitive advantage.
We offer an extensive range of Pay Per Click management, Search Engine Optimisation, Link Building, Competitor Analysis, Keyword Analysis, Affiliate Marketing, Website Usability, Marketing Training, Site Reviews and more.
Internet Marketing Consultant