Online advertising is the victim of a minimal amount of pay-per-click (PPC) fraud, it has been revealed.
According to a report by Google, PPC fraud accounts for some 0.02 per cent of all clicks, about two for every ten thousand, on search results via AdWords.
The news is likely to be welcomed by internet advertisers, as it indicates the vast majority of the clicks they receive are from consumers who are genuinely interested in their products and services.
Meanwhile, Google also reported that around ten per cent of all PPC activity is 'invalid'.
However, the search engine firm claimed that it detects virtually all of these cases, such as when consumers accidentally double-click on adverts and do not charge companies for this.
Shuman Ghosemajumder, business product manager for trust and safety, claimed the firm is set to launch a number of services to help advertisers prevent PPC abusers from receiving their ads, thus making their campaigns more efficient.
Click fraud occurs when website publishers attempt to trick AdWords into counting advertisements which have never been seen by 'real users', or when competitors use programmes to create fake clicks, thus driving up rivals firms' advertising expenditure.
Google's newly launched AdWords 3.0 software is set to allow internet advertisers to take further control in targeting what websites their advertisements appear on.
Submitted by Anonymous on Thu, 01/03/2007 - 17:43