Advertisers wishing to increase their attempts at search engine optimisation (SEO) should look to boost the number of incoming links, it has been suggested.

Writing on Search Engine Guide, Debra Mastaler claims that search engines consider four factors when judging the relevance of links - the quality of website, quantity, relevance and anchor text.

She said: "If you're link building to support ongoing SEO efforts, you want to secure links with keyword anchors from topically relevant, aged authoritative websites."

Ms Mastaler reported that securing links from websites with similar objectives, marketers will be able show a "relationship between two sites via the content in and around the links".

Meanwhile, the standard of websites companies look to link to could also be crucial in increasing SEO as high ranking pages often achieve high rankings in search results.

"Links from these pages carry higher endorsements as the link popularity is trusted and channeled to the host site," she added.

Anchor text was also reported as being important for boosting SEO as it indicates to both audiences and search engine robots what the webpage content is about.

Last month, Shaun Crowley claimed on Freelance UK that generating quality links is the most effective method in which to boost search engine rankings.