Concentrating on the promotion of a small number of website pages is the best way to improve search engine optimisation (SEO), it has been claimed.

Terry Detty, writing on Promotions World, claims that attracting links to specific pages companies wish to promote is more likely to provide a boost to search rankings and online revenue than linking directly to a home page.

He advised companies to make sure that content is filled with a headline and keywords which will attract "attention from search engines".

Mr Detty recommended that companies should carry out as much research as possible into choosing the right phrases for them.

"Select something popular enough that you feel you have a good chance of rating highly on," he advised.

Meanwhile, commenting on forums and blogs was also reported to provide an SEO boost.

However, he suggested that advertisers should not flood websites with spam linking to their own site.

Instead, he advised that companies target "highly relevant posts and discussion topics" and slowly build up a favourable reputation, which can increase SEO results over the long-term.

At the beginning of this month, Jennifer Laycock claimed on Search Engine Guide that title tags are the most effective method in which to improve search rankings.