It is no secret that the search engines are trying to overcome the best efforts of SEO's and webmasters who attempt to influence their rankings. As part of a search engine optimisation project there is an element known as the link building strategy. There are many ways to gather links but when it comes to Google there is one technique that has and continues to generate results, GoogleBombing. Many organisations have exploited the practice and whilst not a particularly attractive name to describe the process, it does reflect the nature of how the industry views the action. Simply put, it is nothing more than gathering inbound links with a certain text or phrase as the link.

Whilst Google has "sabre rattled" several times that the process does not work, to be honest it does - the point is you have to be more natural about it. But if Google are saying they have devised a filter against the practice it begs the question, how would the search engine identify if you are Bombing them?

Think about it, they are looking for natural link patterns. These would be from a variety of servers, from multiple domains with assorted text links and more importantly in prime page real estate. After all why does one site link to another?