Companies are more likely to increase website traffic by integrating their natural and paid search campaigns, a new study reveals.
Writing on Search Engine Watch, Greg Jarboe points to a study by iCrossing which suggests combining these two areas of online marketing "leads to improved online performance" compared to using them separately.
The research indicated that a 91.8 per cent rise in website clicks occured when natural and paid search were combined, in comparison to a singular paid search campaign.
Meanwhile, website traffic was reported to have increased by 40.69 per cent, a statistic which could be beneficial to advertisers wishing to drive numbers of online visitors.
Mr Jarboe concluded: "These results strongly support the theory that a positive synergy exists between natural and paid search."
Earlier this year, JupiterResearch reported that companies should consider investing in paid search marketing to attract affluent consumers.
Submitted by Anonymous on Mon, 30/04/2007 - 16:38