A rising amount of click-through traffic to e-commerce websites is coming from search engine queries.
Figures released by Hitwise indicate that the proportion of visits to retail and classifieds sites received by carrying out a search on Google rose to 15.55 per cent in May - up from the 8.7 recorded during the same month in 2006.
This news could be particularly beneficial for online marketers as it indicates more users are utilising search portals such as Google when looking to buy a product online.
Research director for Hitwise LeeAnn Prescott said: "Google's traffic, share of search and impact on e-commerce websites have grown in lockstep over the past year."
There was also good news for those looking to make use of social media websites as MySpace now accounts for some 3.15 per cent of e-commerce traffic - a proportion which has increased by 86.1 per cent from 2006 figures.
Last month, Ashley Friedlein, chief executive of E-consultancy, suggested that those marketers who make use of Google Checkout in paid search advertisements may witness higher click-through rates.
Submitted by Anonymous on Wed, 06/06/2007 - 16:24