Technology buyers are making increasing use of search engines to research products.

According to a study by MarketingCharts, some 84 per cent of consumers look for new items on the market by using one of the major search engines.

Meanwhile, 53 per cent of buyers were reported to read through an average of three to five pages of search results.

The study also indicated that some 65 per cent of online marketers utilise paid search advertising in an attempt to target users.

However, only 34 per cent of the buyers were said to 'frequently' or 'sometimes' click-through on these links.

The findings also reported that 66 per cent of marketers are looking to improve their search rankings through the use of search engine optimisation.

Last week, figures from Hitwise revealed that the proportion of visits to retail websites coming from Google searches rose to 15.57 per cent over the course of May.