As Dixon Jones fromReceptional will be speaking at Search Engine Strategies in London on the 19th-21st February, we are able to offer our clients and readers 20% off the conference price. Just use the SES discount code "20spgst" when registering for the conference.

If you decide to attend, here are the highlights:

1. Event Overview:

* Organized and hosted by world-renowned search authorities Mike Grehan and Kevin Ryan

* Delivers real-time actionable information you need to grow your business through search engine marketing (SEM/SEO)

* Teaches the ins-and-outs of search engine marketing from top search experts and the search engines themselves

* Provides a unique setting to network with fellow marketers and search engine industry professionals and discuss the trends in search engine marketing

* Grants access to the world's most comprehensive gathering of search engine marketing and optimization-related solutions providers and potential partners and affiliates

* Get the latest event information at the SES Blog.

2. What You Will Learn:

* How search engines list web sites for free and through paid placements

* How to get free "organic" traffic by building a site that pleases search engines and your visitors

*How to efficiently purchase listings guaranteed to rank your company at the top of search engine results

* How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy - and get tips on improving conversion if they don't!

* How to build links that generate traffic to your web site, and how to avoid the penalties of "spamming" the search engines

* What's coming next in the constantly evolving world of web search, and how you can profit from it

Registration is at http://searchenginestrategies.com/london/registration.html. The SES discount code you need is "20spgst" for 20% off.