In news which may be of interest to internet marketers, a World Metrix study by ComScore reveals websites attract some 21.8 million Britons every day.
Overall, British consumers use the internet 21 days each month for a total of 34.4 hours.
However, across the continent the average consumer logs on 16.5 days a month and is online for 24 hours.
Google, Microsoft and eBay were reported to be the three websites most visited by Britons.
The two search engine domains are also the two most popular online destinations throughout Europe.
Meanwhile, Yahoo! overtakes eBay to attract the third highest number of visitors across the continent.
Within Britain, research carried out by Nielsen/Netratings indicated women aged between 18 and 34 were online for an average of 27 per cent longer than men during March.
Spokesperson Alex Burmaster suggested that those online advertisers who successfully target this demographic range "will maximise their chances of success in the internet of the future".
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