The majority of consumers are open to the concept of pre-roll online video marketing, new figures reveal.

According to figures released by Utarget, some 93 per cent of British users are receptive to the medium as long as it does not last for more than 15 seconds.

Chief executive Phil Cooper said: "Online video advertising offers a powerful means for brands to engage with this captive audience.

"Pre-roll is a natural mechanism by which this can be delivered in a contextually relevant manner."

Mr Cooper added that as social networking websites such as YouTube have become increasingly popular, online video could be set to become a more prominent form of internet marketing.

Writing on Search Marketing Standard last week, Andrey Milyan claimed that integrating keywords into title tags and filenames can help marketers improve the search results of their video content.