Young people are spending more time online than anyone else in the country.
According to research conducted by comScore Europe, those aged between 15 and 25 were on the internet some 24 per cent longer than the average Briton over the course of April.
Executive vice president and managing director Bob Ivins claimed that the internet is an increasingly "integral" part of the lives of people in this age group.
He said: "Web properties with a significant proportion of younger visitors represent an opportunity for advertisers to efficiently reach a younger audience with a targeted message."
With young people using the internet for "communications, content, community and commerce", the five most popular websites for this age group are Fox Interactive Media - which includes MySpace, eBay and domains registered with Yahoo!, Google and Microsoft.
Social networking websites such as Facebook and Bebo were also reported to be popular.
In related news which may also be of benefit to online marketers, Britain as a whole was reported to spend more time online than any of its European peers.
A World Metrix study by ComScore revealed Britons spend a monthly total of 34.4 hours on the internet compared to an average of 24 hours across the continent.
Submitted by Anonymous on Mon, 11/06/2007 - 16:39