Integrated on and offline marketing for enhanced effectiveness

Many marketers are now using both offline, and online, channels to market, when developing promotional campaigns. A recent survey by eConsultancy showed that over 60% of respondents were planning to increase their online spend in 2008.

Including an element of online activity to support traditional offline campaigns has many advantages, some of which are listed below:

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

More information about formatting options