Submitted by Anonymous on Tue, 27/05/2008 - 09:30
Many marketers are now using both offline, and online, channels to market, when developing promotional campaigns. A recent survey by eConsultancy showed that over 60% of respondents were planning to increase their online spend in 2008.
Including an element of online activity to support traditional offline campaigns has many advantages, some of which are listed below:



Comments
Post new comment