Submitted by Dixon Jones on Wed, 03/05/2006 - 23:00
Receptional have again been asked to speak in London on the session 'Measuring Success Case Studies & Tactics' in June. The two case studies are based on Leisure Direction, one of our largest clients.
Case Study # 1: www.leisuredirection.co.uk
One of our largest clients. They actually came on board with us around 2003 and have been using the same tracking for all that time. They are a major UK outbound travel company with short break inventory to Europe. In 2003, they decided to enable five UK Search companies to build search friendly brands based around their holiday inventory. It was not ideal for search
About the author: Dixon Jones
Dixon Jones is both the Founding Director of Receptional, Head of Link Building and Marketing Director of Majestic SEO. He is a highly respected member of the search marketing industry and can be seen speaking at events worldwide.
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