Marketers risk over-subscription to social sites
Companies looking to increase their internet traffic through placing social media buttons on blogs and websites are being advised not to overstretch themselves.Writing on Search Engine Land, Neil...
Advertisers advised to plan online marketing carefully
British firms are underestimating the combined benefits of various strands of internet marketing, new figures show.According to research by Lynchpin Analytics, by not planning the use of online...
Google makes search command changes
Google has announced consumers are set to have a full list of indexed searches when using its site: command.Writing on Google's Webmaster Central blog, Vanessa Fox claimed the move will help users...
Advertisers given email marketing advice
The majority of email marketers are failing to ensure their campaigns are being successfully delivered to their intended audiences, it has been revealed.According to director of online safety for...
Affiliate marketing could be key to attracting audiences
Firms wishing to make best use of affiliate marketing are being advised to be "nimble, cooperative and accessible".According to Kerri Pollard, vice president of affiliate marketing network Commission...
Paid advertising may affect organic searches
Companies bidding on phrases which are already ranked highly on search engines may impact upon their organic results, it has been suggested.Writing for Search Engine Land Bill Slawski points to a...
PPC abuse accounts for fraction of online ads
Online advertising is the victim of a minimal amount of pay-per-click (PPC) fraud, it has been revealed.According to a report by Google, PPC fraud accounts for some 0.02 per cent of all clicks, about...
Organic searches may not be enough
Firms should look to invest in paid search advertising, even if their brand term is already ranked number one in organic searches.According to Susan Minniear, from Google's Vertical Operations...
New AdWords software offers increased features for advertisers
New features offered by Google's AdWords 3.0 software may be able to help internet advertisers to further target their intended audiences. One of the new AdWords facilities will allow consumers to...
Online brands of equal importance to offline ads, expert reveals
Companies need to make the best use of internet advertising if they are to attract business, an industry expert claims.According to Phil Stokes, leader of entertainment and media practice at...
Google looks for online video ad content partnership
Google is looking to syndicate online video content from a number of major companies on various websites, according to press reports.Under the move, the search engine giant is set to display video...
Online ad spend set for global growth
Revenue generated from internet advertising is set to rise by a fifth over the next four years, a new study suggests.According to research by Piper Jaffray, global online marketing income will...
SEO is crucial for website accessibility, expert claims
Creating accessible websites and improving website usability is 'crucial' for firms looking to increase their search engine optimisation (SEO) rankings, claims an internet expert.According to...
Study highlights traffic analysis benefits
Tracking the effects of internet marketing is set to become increasingly important for companies, according to a new report.A study by the Audit Bureau of Circulations revealed that 83 per cent of US...
Internet is main advertising medium, expert claims
Google and Yahoo! have made the internet the main medium for advertising via mobile phones, a number of marketing experts have claimed.Earlier this month the two search engine giants began their "...
Video worth fraction of online ads, new report claims
Despite its popularity among advertisers and companies alike, the video advertising sector is only worth a fraction of the online advertising industry, a new study suggests.According to research by...
Email marketing is valuable, expert claims
Email marketing is one of the most vital tools available to internet advertisers, according to an industry expert.According to president of Rocan International Darren Salkeld by making sure marketing...
Car dealer doubles online ad spend
Network Q has announced it is to double its spending on internet advertising.The second-hand car retailer claims the move comes following a study which revealed about a third of customers are using...
BBC ad plans criticised
Proposed moves by the BBC to roll out internet advertising on its Worldwide brand has been met with criticism by an industry expert.According to the British Internet Publishers' Alliance (Bipa), the...
Software industry sees surge in internet ads, study reports
The software industry witnessed the largest growth in internet advertising between December and January, new figures report.According to a study by Nielsen Net Ratings, the sector has seen...
UK travel firms increase online ad spend
British travel companies spent more on internet advertising in 2006 than in the previous year, new research suggests.According to a study by Travolution, Britain's top 20 travel brands increased...
Google makes keyword changes
Google has announced it is to make changes to its system of analysing keywords used by advertisers under its AdWords facility.Under the move, the search engine firm will evaluate its Quality Score,...
Travel firms to target internet ads, claims expert
Travel companies are set to invest in targeted internet advertising as they look to encourage holidaymakers into booking holidays online, an industry expert claims.Speaking at a TravelTechnology...
Yahoo! increases search ad service with eBay
Auction website eBay has announced it is to increase the use of Yahoo! search advertising as it looks to increase buyer activity.A series of tests revealed the service was well received by eBay users...
Google launches cost-per-click ad service
Google has announced it is to trial a new advertising model which will allow companies to bid for ads they wish to target on specific websites.In a company blog, the search engine giant states...
UK internet ad spend on the up
An increasing number of British companies turned to online marketing during 2006, a new study reports.According to research by Thomson Intermedia, some £235 million was spent on internet advertising...
Meta tags overlooked in SEO
Meta tags are often "overlooked" by companies attempting to improve their search engine optimisation (SEO), claims an internet expert.Writing for Promotion World, James Day, chief executive officer...
Yahoo! launches mobile ad service in Britain
Yahoo! has announced the roll out of its mobile advertising service in Britain.Under the scheme, users will view advertisements displayed near the top of Yahoo!'s mobile internet home page.Consumers...
Consistency vital for SEO
Consistency is 'vital' for search engine optimisation (SEO), according to industry publication Promotion World.Writing for the website, Jose Nunez claims that keeping content fresh and regularly...
SEO may feel 'backlash' from social media groups
The search engine optimisation (SEO) sector may feel a "backlash" as some groups use sites such as blogs to create external links, industry commentator WebProNews claims.Blogs and other social media...
MSN 'gaining on' Yahoo and Google
MSN is "gaining on" its competitors in the paid search sector, it has been revealed.An annual industry survey from Search Engine Marketing Professional Organisation (Sempo) shows that MSN is now used...
Online press releases adopt SEO tactics
Companies are increasingly incorporating search engine optimisation (SEO) methods into their press releases for online distribution, an internet news provider has claimed.Daryl Willcox, chair of the...
Email Marketing census shows lack of tracking
Almost half of email marketing campaigns are not adequately tracked to gauge their return on investment (ROI), according to a new report.The Email Marketing Industry Census 2007 from Adestra shows...
Online marketing outperforming other media
Spending on internet marketing campaigns is predicted to grow while other media are to see a decrease in revenue over 2007, a report has predicted.Research conducted by information provider Outsell...
Keyword price growth slows in fourth quarter
The average amount spent on keyword advertising increased by two per cent in the fourth quarter of 2006, compared with rapid growth in the preceding three months, a report has claimed.Research...
Promotion World advises care in establishing affiliate schemes
Webmasters should take care to ensure that they are making the most of affiliate schemes, according to industry website Promotion World.Laurie Raphael, writing on the site, recommended that...
Superbowl ads inconsistent in URL placement
Advertisements shown during this week's Superbowl broadcast were inconsistent in their use of online marketing techniques, according to reports.Writing on the SearchEngineWatch blog, industry insider...
SEO outperforms contextual advertising
Search engine optimisation (SEO) performed more strongly than contextual advertising and multimedia commercials in the latter stages of 2006, WebProNews has revealed.Techniques such as paid search...
Newspapers optimise headlines, says expert
Newspapers are increasingly writing headlines which are likely to rank highly in search engine results, according to Cnet reporter Elinor Mills.Ms Mills noted that search engine optimisation (SEO)...
Multitasking affects ability to absorb ads
Consumers often multitask while they are online, a new study reports.According to figures released by eMarketer, around 66 per cent of American adult internet users claim to watch television while...
Online ad network launched
Advertisers looking to increase their presence on the internet could be in line for a boost as ten online advertising networks have formed a British branch of the AdECN consortium.The first-ever...
Ads unpopular with YouTube users
Around three quarters of YouTube users said they would visit the user-generated website less often if advertisements were placed before video, a new study reports.Research by Harris Interactive...
Google puts profit rise down to ads
Google has announced a surge in profits during the last quarter of 2006.In the three-month period ending December 31st, the search engine giant reported revenue of $3.21 billion (£1.63 billion...
Yahoo! targets top entertainment brands
Yahoo! has announced it is to target 100 of the world's most popular entertainment brands.Under the Brand Universe project, the search engine giant will bring together content from across the...
Users to upload online ads on Yell for free
Yell.com has announced details of a partnership with Oodle.co.uk which will allow consumers to upload free advertisements on to its classified website for free.Under the move, users will be able to...
'Fall in PPC despite growth in US online ad sector'
Internet advertising in the United States is to account for 20 per cent of all money spent in the industry, according to a new report.Figures released by Outsell claim that advertisers are set to...
Is Your Website Legal? (A reminder)
It's always been a good idea to display company contact information on your website, because users like to know that they are dealing with a genuine, reputable company. However, as of the 1st January...
YouTube users to profit from Google
Users of Google's YouTube website could be set to get a share of the advertising revenue from the videos they upload.Under the move, set to be rolled in a few months, a number of short advertisements...
Yahoo! increases video content portfolio
Yahoo! has announced the addition of two new channels to its online video service.The search engine giant is set to feature content from user-generated consumer channel Expo TV and the Sundance...
Google makes music ad move
Google has announced it is to display online advertising for websites run by two major record labels.Using its AdSense system, the search engine giant will display advertisements alongside music...
