Google bids to make YouTube legit
Google is approaching a number of major companies in the entertainment industry as it looks to tackle a number of copyright issues associated with its newly-acquired online video-sharing site YouTube...
Online marketers set for UK masterclass
Web marketers will soon have the chance to get up to speed on the very latest developments in the online advertising industry, when the web business specialist E-Consultancy hosts its annual...
Google set to beat Channel 4 for ad revenues
Channel 4's chief executive has predicted that search engine giant Google will soon outstrip the broadcaster in terms of UK advertising revenues.Andy Duncan suggested in an interview with the...
BBC eyes £100m online marketing prize
The BBC is investigating the possibility of allowing advertisements to feature on its international websites, a move which could net the corporation as much as £100 million in revenues.Demand...
Google gets upset at misuse of its name
Google bosses have reacted angrily to what it sees as misuse of its company brand as the word "google" becomes more commonly used to refer to any search engine activity. An indignant post on an...
Online ads influence offline purchases
As much as 77 per cent of all electronic goods purchases made offline have previously been researched by the consumer on the internet, according to a new study conducted by Consumer Electronics...
ITV looks to boost online marketing revenues
Falling returns from television advertising has prompted ITV to strengthen its web marketing division, it has emerged.Three newly appointed online sales managers will be looking to take advantage of...
New web marketing tool being developed by UK firm
A new web marketing tool which uses online games to attract potential customers is being developed by Quantech, a UK-based software company.By combining entertainment and an innovative system through...
Google news gets blog search
A year after initiating a service which enables internet users to search for blog sites, Google has added the function to Google News.The overall market size of the so-called "blogosphere" is...
Company blog hailed as "fantastic" online marketing tool
Blogs or online diaries can be a fantastic business tool which can show consumers a human side to a major company, according to Debbie Weil, a marketing and communications analyst.Increasingly...
AdWords testing tool launched by Google
A new tool which enables users to test their online landing pages has been launched by search engine giant Google.Initially available only to a limited number of advertisers, the Google Website...
Google online ad share to top 25%
The world's leading search engine Google will account for over a quarter of all web advertising revenues in the US before the end of 2006, according to the predictions of the online marketing...
Broadband consumers frustrated with customer service standards
While the majority of broadband internet users are satisfied with their connection services, may of them are less than happy about the standard of customer service they receive through their supplier...
Firms rush to make the most of web marketing
Many major companies in the UK and around the world are now diverting as much as 15 per cent of their overall budgets into web marketing, according to the Institute for Practitioners in Advertising (...
Web marketing gets personal
Web marketing is becoming ever more personalised as the next-generation of marketing tools become more widely used, according to a number of leading American firms in the sector.
A web marketing...
Jobsite hands Receptional its only search marketing contract
Internet recruitment service Jobsite has decided to consolidate its search marketing budget and has handed the sole contract to Receptional.
The company will no longer work with two separate...
Google set to open new R&D centre in St Petersburg
A new research and development (R&D) centre is to by opened by Google in the Russian city of St Petersburg, Moscow Google has announced.Some of the very best engineers in the world are reported...
Yahoo project heads for Mexico
The "Time Capsule" project intiated by search engine Yahoo has headed to Mexico in search of the ideal launching pad from which to attempt to communicate with extraterrestrial lifeforms....
Google eyes YouTube deal
Search engine giant Google looks set to acquire video-sharing website YouTube in a 1.6 billion deal.Google is hoping to attract new audiences after its own video-sharing service Google Video has been...
WMA awards Houston Theatre District
The Houston Theatre District has been chosen by the Web Marketing Association (WMA) as the Best Art Industry Winner at the tenth annual international WebAward Competition.
Some 96 websites are chosen...
Yahoo! tests mobile search advertising
Popular search engine Yahoo! has initiated testing of advertisements via mobile platforms, it has been announced.
Such advertisements would be linked to their mobile search functions in the US and...
Google founders buy garage where it all began
The founders of the search engine giant Google, Larry Page and Sergey Brin, have bought the modest house whose garage served as their first office.Located in Menlo Park, California, the property...
Baby boomers an 'untapped market'
The baby boomer generation is a market that the web has left largely untapped, according to the founder of the popular jobs website Monster.com.Speaking to Business Week, the entrepreneur and founder...
BBC and Microsoft partner to revamp new media offerings
The BBC and Microsoft have reached a professional understanding that would ensure BBC changes as fast as the technology.The "memorandum of understanding" identifies common areas of interest...
British and French more receptive to online ads
British and French consumers are the most susceptible to online marketing and advertising according to a new pan-European survey.
The 13th edition of the NetObserver Europe report found that 55.6 per...
Search engine exposure growing in importance
The use of search engines to market products is likely to become one of the leading methods of advertising on the internet, according to leading web service provider.
According to a recent US study...
Paid search 'only slightly better than organic'
A new survey suggests that paid for search results only produce a nine per cent advantage in conversion rates over organic searchresults.
The study by WebSideStory, for the first eight months of the...
Yahoo! hit by internet advertising downturn
The disclosure by Yahoo! that it sold less internet advertisingspace in recent weeks has worried investors, driving down the value of the company's stock.
The company said that a down turn in car and...
Quigo set sights on Google and Yahoo!
Although far smaller than rivals Google and Yahoo! search firm Quigo is winning important advertising business from its competition based on a non-threatening advertising strategy.Quigo's AdSonar...
Google ordered to remove French news in Belgium
Google faces a daily fine of
Microsoft Live Search goes live
Microsoft's Windows Live search portal has been brought out of testing and officially launched.Live.com offers users a customisable homepage, allowing them to search with Microsoft's Live search...
Yahoo! in new mobile search agreement
Yahoo! has signed a new mobile search agreement with mobile internet provider Bango.
The deal will mean that Yahoo!'s search facilities are incorporated into Bango's mobile content platform, and will...
Analytics becoming integral to internet marketing
Web analytics are becoming central to internet marketing, according to new research.
The Economist Intelligence Unit (EIU) has found that data-driven approaches are being increasingly employed by...
Local online advertising to grow 31.6 per cent next year
The market for online local advertising is to grow by 31.6 per cent next year, according to a survey reported in Mediaweek.Borrell Associates said that local online advertising will grow to be worth...
Microsoft adCenter adds behavioural targeting features
Microsoft is to add behavioural targeting features to its adCenter package, according to MediaPost.The website reported that MSN will analyse the search history and sites visited by users to guess...
New online advertising pricing tool launched
A new tool for pricing online advertising has been launched.AdsBay.co.uk's new tool allows webmasters to determine fair pricing for free space on their site, while helping advertisers to assess...
Yahoo! social search launches in the UK
Yahoo! is to launch its social search service in the UK, marking the event with a huge advertising campaign.The company's Yahoo! Answers service already serves 50 million users with customised...
New browser accused over adware
A piece of software which claims to secure web browsing for users has been accused of being built to direct users to advertising.A report on "Web3.0log" claimed that Browzar's search bar...
Salesforce integrates Google Adwords
Salesforce.com has announced a new product, Salesforce for Google AdWords, which offers an integrated, on-demand system to create, place and track adverts.Furthermore, the company contends, the two...
Danny Sullivan retires from Search Engine Watch
Danny Sullivan, Internet search guru and founder of Search Engine Watch (SEW), has announced that he is to leave the website he started.A series of sales left the company controlled by Jupitermedia,...
Online ad spending to soar 35 per cent globally
Worldwide online advertising spending is set to soar to $11.6 billion, according to a report from Merrill Lynch.The company said that online ad spending will rise by 35 per cent during 2006, up from...
Boom in Chinese search engine advertising
The Chinese search advertising market is booming, according to new figures from China Computerworld Research.The company said that spending on major search engine advertising in China reached 1.72...
Web analytics to grow 22 per cent
Over the course of this year the UK market for web analytics is expected to grow 22 per cent, reports IT Week.
The prediction comes from research and marketing firm E-consultancy, with the value of...
WPP chief says UK leads in internet advertising
The chief of advertising agency WPP has said that the UK is experiencing a greater shift from traditional to internet advertisingthan anywhere else in the world.
Sir Martin Sorrell told the Guardian...
Web 2.0 'more than online marketing hype'
Online experts are urging businesses to ignore the hype over the buzz term 'Web 2.0', and concentrate instead on the changing face of online consumerism.An expert industry panel fielding...
Online advertising beats cinema
Online advertising has overtaken cinema ads in the Irish Republic, according to a new report.
The Institute of Advertising Practitioners in Ireland (IAPI) said that during the first six months the...
Online advertising hates revealed
US consumers dislike pop-up ads and emails loaded with advertising, according to a new survey.Research by Universal McCann (UM) found that "heavy" users of the internet in the US, measured as those...
SMEs planning to up spend on internet advertising
Small to medium sized enterprises (SMEs) are planning to increase their internet advertising spending, according to a new report.A survey conducted by advertising network firm DirectoryM found that...
Potential seen in growing area of mobile search
There is significant potential for growth with the mobile search market, according to a survey by the Mobile Marketing Association (MMA).The group found that 31 per cent of US adults had used mobile...
Google to flag up potential malware sites
Google is to present warnings to users when visiting sites suspected of distributing malware.The project, resulting from collaboration with StopBadware.org, will pop-up a warning whenever a user...
