Finance and travel sites good to target car buyers, marketers advised
Marketing managers are being advised that travel, special interest and finance web sites are often more effective for 'upper-funnel' brand marketing than placing advertising on most automotive...
New consultant joins the Receptional Team
I am delighted that Matt Springbett has joined Receptional's team and will be a new client focused face. Matt brings considerable technical expertise to the Receptional team - in particular a good...
MSN and Yahoo! Search Tied for Second Place in UK
The focus on which search engine will grow to compete with Google. However in the UK, the battle is currently for second place, with Google far and away the favourite.
Yahoo's share of executed UK...
New User Habits Internet Research
Search Engine Strategies came to London in May. As I did not have to speak until the second day, I decided to sit in on a few of the sessions. The session on Searcher Behavior Research revealed an...
Overture Accreditation a Very Exclusive Club
Anyone looking to engage a search marketing partner should notice significant professionalism from companies bearing the Google accreditation mark or the Microsoft accreditation mark. Of course...
Google Trends
Has Google given us a new tool that predicts its own demise? Google's new trend checker shows more people getting interested in Blogs and less people interested in Search Engines. Google has a new...
What's New in Internet Marketing?
Internet World opened in Earls Court in May. We decided to go and see what was new and what was out in Internet Marketing terms.
InternetWorld used to be a huge trade show as I recall. I was invited...
Receptional speaking at SES in London
Receptional have again been asked to speak in London on the session 'Measuring Success Case Studies & Tactics' in June. The two case studies are based on Leisure Direction, one of our largest...
We Are England Viral Marketing Campaign
How "Ricky" and the NSPCC have created a way to get 60,000 parents linking into a website and raise money in the process through a unique viral marketing campaign and how you can help or...
Microsoft Live Search Marketing Developments
Microsoft have launched a new way to use search. Their portal, Live.com, is in Beta and at Webmasterworld Rahul Lahiri - one of MSN's engineers on algorithmic search gave us an insight into how they...
Blog Marketing, Search Marketing and Harvard Law School
Who would be the world experts in Blog Marketing? I am not sure there are any yet, but on Thursday evenings, a small band of academics gather at Harvard Law school in Boston, to talk about a social...
Receptional speaking at Web Master World in Boston
Receptional have again been invited to be on two highly regarded panels at WebMasterWorld's next PubCon. This time in Boston in April.
This time around, Dixon will be on the Link Building clinic and...
Blog Advertising Survey
Don't use Page Rank or Cost as indicators of quality when looking at running advertising campaigns across Blog sites. Our research now shows that these are two of the poorest indicators. How, then,...
Internet Marketing Consultant Required
Receptional are an Internet Marketing Agency currently promoting the Internet presence of approximately 60 companies. We wish to recruit an Internet Marketing Consultant who will be responsible for...
Pay Per Call Research in the UK
Pay per call is seen by some as the natural successor to pay per click, where phone numbers are displayed on search results and content pages instead of web links. The advertiser pays per call...
BMW Ignores the Ethics of Search Engine Marketing
BMW.de has been banned from Google - at least in the short term. What is perhaps worse is that they have also received international publicity for their antics. This article looks at why their site...
Human Vs Automated PPC Management
Who has the edge when it comes to paid search bid management - human decision systems or computer decision systems? Dixon Jones, director at Receptional looks at the two approaches.
Google Adwords...
Bristol Get2Gether on the 23rd February
On the evening Thursday 3rd February, there is an affiliate marketing Get2gether at the Pitcher and Piano in Bristol. Receptional will be there and we hope you will come to a short presentation about...
Has the CFO of Yahoo made a strategic blunder?
Yahoo appears to have given up in the race against Google, but should they really have said so in front of the markets? Susan Decker - CFO at Yahoo - has said "We don't think it's reasonable to...
Google Third Party Program Levels Adwords
Until now, the big Ad agencies had a huge advantage over you and SEM Experts when advertising on Google. A 15% advantage to be exact. From the 1st of January 2006, Google has levelled the playing...
Receptional to offer Lifetime Visitor Metrics in 2008
IndexTools - Receptional's web analytics partner - will leap forward in the beginning of 2008 by introducing the IndexTools Marketing Optimization Framework, which provides a holistic approach for...
Google to open advertising branch in India
Google has announced it is open an online advertising branch in Gurgaon, India.
The search engine's new Online Sales and Operations centre will advise customers on the best use of its advertising...
Explosive growth in e-commerce on track, says web marketing firm
The explosive growth in e-commerce predicted last year by online marketing and advertising firm Leadpile is on track, the company has claimed.
Leadpile said in 2005 that it expected the next-...
Forthcoming SEO Conference Dates
The conference season is well and truly upon us. Here is a list of events that in which Receptional have been asked to participate over the next couple of months. If you are able to come to any of...
Translating traditional marketing terms to New Media equivalent terms
I have read a number of articles recently on how New World Media and traditional media have different metrics. I even read in a very reputable magazine that 'Marketing metrics do not yet exist for...
SEM and analysis skills becoming core marketing competencies
A recent survey on the skills needed in modern marketing has shown that analysis, measurement and search engine optimisation are becoming more important than traditional marketing competencies....
Online advertising sees huge growth
As television and radio ad revenues decline, the online sector continues to grow, according to figures from Ofcom.
In its annual communications report, the telecoms regulator said that revenues from...
Innovative advertising from charity search engine
British charities are to benefit from the British search ads market, as a new keyword advertising service launches.
British search engine everyclick.com, which gives away 50 per cent of its...
Online travel demographics changing
An older generation of travellers will be booking their holidays online over the next few years, with baby boomers (aged 45 to 60) driving the market.
A new study by market research firm eMarketer...
Exploiting A Niche
Dixon Jones, managing director of Receptional.com, the internet marketing consultancy points the way ahead for internet niche marketing.
The internet has been one huge learning curve and no-body...
Google announces online advertising partnership
Small businesses looking to improve their attempts at online marketing could benefit from a new partnership between Google and Salesforce.com.
Under the move, marketers will be able to make use of...
UK leads online ad spend
Britain is leading Europe in terms of internet advertising spend.
According to research conducted by the European Internet Advertising Bureau, the country accounted for 39 per cent.
Advertisers targeting women may maximise online revenue
Young women are spending an increasing amount of time online.
According to research conducted by Nielsen/Netratings, British females aged between 18 and 34 were on the internet 27 per cent longer...
SEO methods can help build
Online marketers looking to increase the search engine rankings of their content could be well advised to use keywords throughout their copy.
Writing on Online Marketing Sydney, Fred Schebesta claims...
Microsoft to supply Piczo's online advertising
Microsoft has announced it is to supply online advertising for Piczo.
Under the move, the technology firm's Digital Advertising Solutions (DAS) subsidiary will be the sole provider of advertisements...
User-generated content could hold advantages
By creating a user-generated content (UGC) area on their websites, companies can enlist the help of audiences in promoting their brand name, it has been suggested.
Writing on SEO Book, Aaron Wall...
Engaging young adults vital to internet marketing
Successfully targeting internet users aged between 18 and 24 could be vital for those firms looking to increase their online revenue, a new report reveals.
According to research by Avenue A |...
Paid advertising may be best way to attract high spending consumers
Firms wishing to attract affluent consumers should invest in paid search advertising, a new study shows.
According to JupiterResearch, American users with a household income of at least $100,000 (
Potential opportunities for increased contextual advertising
The majority of businesses are looking to drive traffic to their website over 2007, it has been revealed.
In a poll on a Yahoo! Publisher Network (YPN) blog, 59 per cent of firms see raising traffic...
Google Adwords Qualified Company
Receptional is one of the first online marketing companies in the UK to be awarded the badge of "Google Adwords Professional Company" after reaching all the requirements of this new accolade. In fact...
Irish firms face SEO challenges
Irish companies are failing to take advantage of search engine optimisation (SEO), a new study suggests.
According to a report by Captivate Digital, 53 per cent of leading Irish firms do not appear...
Channel 4 makes online ad move
Channel 4 has announced the launch of its online advertising sales network.
The network, entitled 4 Digital Solutions, will look to compete with similar services offered by Orange and Sky Media,...
Online ad spending is cost-effective, claims Adobe
Adobe Systems has announced it is to increase its spend on internet advertising as it aims to attract more clients.
The move comes as the American firm, creator of picture editing software Photoshop...
Consumers recall online ads better with radio on, study suggests
Recall of internet advertising is dramatically increased when combined with radio advertisements compared to online marketing used in isolation, a new study claims.
According to research by the Radio...
Niche Marketing - Time To Get Into a Niche!
The Internet has opened up great opportunities for niche marketing - provided you base it on strategic alliances. Dixon Jones explains how to make the most of the Web.
The Internet has been one huge...
Hits and Impressions
Dixon Jones, managing director of Receptional Ltd and an expert in web site promotion and traffic tracking, explores the confused world of 'hits', 'unique visits' and 'page impressions'.
Anyone who...
'US online ad market set to reach $19.5bn'
Spending growth in America's online advertising market is set to slow, according to a new study.
Figures released by eMarketer suggest that in the next 12 months America will spend $19.5 billion.
Internet marketing don't put all your eggs in one basket
Dixon Jones, managing director of internet marketing consultancy Receptional.com, considers the fickle nature of internet search and directory listings.
Some businesses will inevitably have caught a...
