Jessica Bowman biography
Jessica Bowman is an in-house SEO at Yahoo! Inc., and does consulting /training for select clients. She revels in the human side of SEO, the art of getting SEO buy-in throughout the organization and...
Got traffic, but need more? - think again!
OK, so the natural search engine optimisation campaign you have been running for the last 6 months is kicking in, traffic is through the roof. You're number one worldwide for your chosen search term...
Twelve Tips for RSS
Really Simple Syndication (RSS) is a web distribution format that allows readers to automatically receive content, and thus lends itself to content that changes frequently such as news articles and...
Adlabs Keyword Suggestion Tool
One of the potentially most exciting things about Microsoft going into search is their Adlabs system.I say potentially, because it offers the POTENTIAL to be really useful. They are tantalizing us...
How Web 2.0 got me to Lithuania
About once a year I get to speak at somewhere slightly out of the ordinary. Last year it was Reykjavik, in Iceland: this year it is Vilnius, Lithuania. There are a number of reasons why this is...
You still have work to do, even if you use an SEO consultant
There is often a perception that if you hire an SEO consultant to do the work for you, then the SEO work is off your plate. The reality is that even if you outsource to an SEO consultant, there are...
Paying too little for PPC Management? You could be losing out
Google has just announced that its controversial "Best Practice Funding" scheme for European agencies (including those in the UK) will be scrapped at the end of 2008. The scheme effectively aims to...
Paid links back on the agenda
Since Google's inception, links have been at the core of the search giant's algorithm, as such for any SEO company, webmaster and site owner the pursuance of links is a significant issue. Whilst the...
Bio: Charlie Holbech
Charlie Holbech is the Head of Partner Division at IndexTools and has been working in the Analytics Industry for the last 4 years. He studied Business & Marketing with Computer Sciences at Anglia...
Live Search Webmaster Portal is coming to a search engine near you
Microsoft signalled at SES, San Jose ( August, 2007) that their search engine was due to launch their webmaster portal, following Yahoo and Google in this improved way for webmasters and search...
Google shying away from behavioural targeting
Google's vice president of product management for advertising, Susan Wojcicki, said behavioural targeting is not something that organisation has participated in, for a variety of reasons.Wojcicki...
Base Camp is changing for online searchers
This week is the start of SES San Jose (SES stand for Search Engine Strategies). The largest conference - possibly on the planet - dedicated to search engine marketing. One of the first sessions of...
Lost your rankings? Think Plagiarism
Plagiarism is becoming a huge issue as the internet gets bigger. The internet is massive, and a lot of webmasters appear to think nothing of grabbing other peoples content - after all who'd...
Internet Marketing Consultant Vacancy
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Google working on Prime Real Estate
It is no secret that the search engines are trying to overcome the best efforts of SEO's and webmasters who attempt to influence their rankings. As part of a search engine optimisation project there...
Bio: Matt Paines
Matt Paines is the MD of XSEO Ltd an SEO Company, he is also a Director of FeatureFeed Ltd a provider of bespoke news content to webmasters and site owners, for inclusion to their web sites.Trained...
Bio: Dixon Jones
Managing Director, Receptional Internet Marketing.
I founded Receptional with Dr. David Smith in 1999 but was active in search engine optimisation for a few years before then in a previous business...
Analytics Reporting vs. Analysis - An Overview
The launch of a free, comprehensive (more so than other free tools) analytics solution by Google Analytics in 2006 meant that web analytics could be utilized by everyone who chose to do so.
Good...
Natural Search is dead, long live SEO!
Last week I had a very interesting debate with another marketer, who to spare his blushes I'm not going to mention here. The conversation went like something like this.The gentleman concerned...
Online advertisers advised to branch out
Firms could be more likely to generate sales by placing online advertisements across various websites.According to research conducted by the Atlas Institute, users are twice as likely to make a...
Search advertising set to dominate internet marketing
Search advertising looks set to maintain its position as the most popular method of online marketing.The announcement from IDC comes as the United States' total internet advertising sector is...
Advertisers to increase online investment
More marketers are looking towards the internet in an attempt to target audiences with their brands, products and services.According to figures released by the Online Marketing show, some 20 per cent...
Yahoo! aims to take charge of online advertising
Yahoo!'s chief executive has announced the search engine firm is set to benefit from a global boom in internet advertising.Terry Semel told Investors.com that a number of new strategies the company...
Search engines increasingly used by tech buyers
Technology buyers are making increasing use of search engines to research products.According to a study by MarketingCharts, some 84 per cent of consumers look for new items on the market by using one...
Online video ads yield results
Online video advertisers could become an increasingly useful tool in internet marketing.Figures released by the Online Publishers Association (OPA) indicate that out of those who have watched a video...
Online advertisers look to behavioural targeting
Figures released by eMarketer indicate that brand marketers are increasingly making use of the internet in an attempt to target audiences.Spending on online advertising with an element of behavioural...
Google launches new online ad tracker
Google has announced details of a new tracking measurement for its AdWords facility.Under the Placement Performance report, marketers will be able to see the exact websites in which their...
Under 25s drive internet use
Young people are spending more time online than anyone else in the country.According to research conducted by comScore Europe, those aged between 15 and 25 were on the internet some 24 per cent...
Reward-based affiliates benefit online retailers
Internet users coming across e-commerce websites via reward-based affiliates are more 'valuable' than those using other methods.Findings by GreasyPalm revealed that earnings per click (EPC) for...
Marketers looking online
Online advertising is becoming an increasingly popular option among marketers.Research conducted by the Chartered Institute of Marketing (CIM) reveals that a rising number of firms are leaning...
Marketers look to SEO to improve brand awareness
Online advertisers intent on improving brand awareness are looking to directly target their audiences.A study conducted by Direct Marketing Association (DMA) indicated that some 50 per cent of...
Microsoft leads UK online ad sector
Microsoft is the dominant firm in the British internet advertising industry.According to figures from Nielsen/NetRatings, over the first four months of this year the company saw its proportion of...
Rise in retail traffic from search engines
A rising amount of click-through traffic to e-commerce websites is coming from search engine queries.Figures released by Hitwise indicate that the proportion of visits to retail and classifieds sites...
Search engines providing more reputable results
A fall in the number of search engine results leading users to websites containing unwanted or deceiving downloads has been noted.According to research conducted by McAfee, some four per cent of...
Ask.com launches new search service
Online portal Ask.com has modified its search engine services.Under the facility, entitled Ask3D, the search firm has divided results into three separate sections.In the left-hand pane, users will be...
Google expands advertising portfolio
Google has announced the acquisition of online news feed distributor FeedBurner.As a result of the purchase, the search engine firm claims that clients of its AdWords service will be able to achieve...
UK leads Europe in online activity
British users spend more time online than any of their European counterparts.In news which may be of interest to internet marketers, a World Metrix study by ComScore reveals websites attract some 21....
Consumers using variety of search engines
Online advertisers could be well advised to make use of a variety of search engines in their marketing campaigns.The news comes after findings by InfoSpace revealed that 0.6 per cent of over 775,000...
Google to integrate online ads into map services
Google has announced plans to incorporate online advertising platform AdSense into its Maps service.Under the move, 'Mapplets' will display information such as building descriptions and photographs...
Businesses make use of social media
An increasing number of businesspeople are using social websites.Research conducted by the Institute for Corporate Productivity indicated that some 65 per cent of business professionals are making...
Amazon launches online advertising
Amazon is to allow online advertising on its UK portal. Under the move, marketers will be able to display their products and services on the world's largest internet retailer for the first time ever...
Facebook aims to attract advertisers
Facebook has announced it is to allow users to develop unlimited applications for use on the social networking website.Under the move, internet advertisers will be able to create profiles, known as '...
URL optimisation can improve search results
Optimising URLs can help internet marketers boost search rankings, it has been suggested.Writing on All Media Scotland, David Bain advised that including keywords in page titles could help search...
UK advertisers begin Panama testing
Yahoo! has begun testing its Panama advertising system in Britain, it has been revealed.In an email on PPC Blog, the company claimed: "To help ensure we launch our new ranking model successfully we...
Google Checkout could be reasonable search marketing tool
Firms displaying paid search adverts using Google Checkout could be set to witness higher click-through rates, it has been suggested.Chief executive of E-consultancy Ashley Friedlein said that so far...
Personalised Google results could bring benefits
Moves by Google to offer personalised search results could be of benefit to both audiences and internet advertisers, an industry expert has suggested.Writing on his blog, Greg Linden claims that...
User-generated content can boost SEO
Integrating user-generated content (UGC) can help companies boost their attempts at search engine optimisation (SEO), it has been revealed.Writing on Search Engine Land, Robin Nobles claims that from...
Firms should consider online marketing carefully
Companies wishing to improve their online revenue and brand presence via search engine optimisation (SEO) should plan their spending carefully, an industry expert has advised.According to Liam Giles...
Marketers should avoid major SEO pitfalls
Marketers looking to make best use of search engine optimization (SEO) in a bid to increase their website traffic and brand awareness are being advised to beware the 'top three' mistakes associated...
Advertisers need to shift focus to internet
Online marketers should look to do more to invest in internet advertising and in particular social media, it has been suggested.According to a study by Media-Screen, more than half (54 per cent) of...
