Internet Marketing News
Is there room for branding in search marketing?
One of the first things I learned when I started working in online marketing, is that there are two very different camps in the...
Read more 
10.07.
Dealing with Cyber Squatting
If you've tried to register a domain name recently you'll be in no doubt how difficult it is to find what you want. Amidst the enormous number of domains that have been registered there exists...
Read more 18.01.
Translating Traditional Marketing Terminology to the Online World
I thought it might help to create a short table comparing traditional terminology with online terminology. I think that in every sense, the online measurement...
Read more 11.12.
Paid links back on the agenda
Since Google's inception, links have been at the core of the search giant's algorithm, as such for any SEO company, webmaster and site owner the pursuance of links is a significant issue. Whilst the text of a website will inform the search spiders of its theme and content, where it ranks in Google's natural search rankings is dictated by how important Google considers the site, and this is governed by links.
How...
Read more 18.09.
Live Search Webmaster Portal is coming to a search engine near you
Microsoft signalled at SES, San Jose ( August, 2007) that their search engine was due to launch their webmaster portal, following Yahoo and Google in this improved way for webmasters and search engines to communicate.
Google launched their WebmasterTools and before that Google Sitemaps some...
Read more 06.09.
Online advertisers advised to branch out
Firms could be more likely to generate sales by placing online advertisements across various websites.According to research conducted by the Atlas Institute, users are twice as likely to make a purchase or opt in to a service if they have been...
Read more 15.06.
Advertisers to increase online investment
More marketers are looking towards the internet in an attempt to target audiences with their brands, products and services.According to figures released by the Online Marketing show, some 20 per cent of respondents invest over half of their...
Read more 14.06.
Online advertisers look to behavioural targeting
Figures released by eMarketer indicate that brand marketers are increasingly making use of the internet in an attempt to target audiences.Spending on online advertising with an element of behavioural targeting component is set almost double...
Read more 12.06.
Marketers looking online
Online advertising is becoming an increasingly popular option among marketers.Research conducted by the Chartered Institute of Marketing (CIM) reveals that a rising number of firms are leaning towards the internet largely due to changes in consumer...
Read more 08.06.
Microsoft leads UK online ad sector
Microsoft is the dominant firm in the British internet advertising industry.According to figures from Nielsen/NetRatings, over the first four months of this year the company saw its proportion of online display campaigns increase by 32.6 per...
Read more 07.06.
Search engines providing more reputable results
A fall in the number of search engine results leading users to websites containing unwanted or deceiving downloads has been noted.According to research conducted by McAfee, some four per cent of results for keywords entered into search engines...
Read more 05.06.
Amazon launches online advertising
Amazon is to allow online advertising on its UK portal.Under the move, marketers will be able to display their products and services on the world's largest internet retailer for the first time ever, reports Media Week.
In January 2006,...
Read more 31.05.
Facebook aims to attract advertisers
Facebook has announced it is to allow users to develop unlimited applications for use on the social networking website.Under the move, internet advertisers will be able to create profiles, known as 'canvas pages', which will give visitors the...
Read more 30.05.
Firms should consider online marketing carefully
Companies wishing to improve their online revenue and brand presence via search engine optimisation (SEO) should plan their spending carefully, an industry expert has advised.According to Liam Giles, director of SpinDogs Design Solutions, many...
Read more 24.05.
Advertisers need to shift focus to internet
Online marketers should look to do more to invest in internet advertising and in particular social media, it has been suggested.According to a study by Media-Screen, more than half (54 per cent) of time spent online is taken up with entertainment...
Read more 23.05.
Social media cannot be ignored
Online advertisers need to become aware of the benefits making use of social media websites can bring, an industry expert has suggested.According to Jalali Hartman, director of strategy at MarketingExperiments.com, the likes of YouTube, MySpace...
Read more 22.05.
Email campaigns can drive online revenue opportunities
By implementing an effective email marketing system online marketers can help increase their brand awareness and drive internet-based revenue, it has been suggested.Writing on E-consultancy, Graham Charlton suggested that by instigating such...
Read more 21.05.
Repeated exposure to banner ads can drive traffic
Incidental exposure to online adverts can still help companies increase website traffic and brand awareness, a new study reveals.According to findings in the Journal of Consumer Research, many users are influenced by banner advertisements even...
Read more 17.05.
Marketers should Digg further
Internet advertisers looking to utilise social media websites as part of their efforts to drive online traffic and increase incoming links are being advised to look beyond Digg.Writing on Search Engine Land, director of marketing for ACS Cameron...
Read more 16.05.
Marketers issued with video guidance
Internet marketers considering using video advertising as a means of increasing search rankings and drawing in traffic should make use of keywords, an industry expert has suggested.Writing on Search Marketing Standard, Andrey Milyan claimed...
Read more 15.05.
Standard of online ads needs to improve
Internet advertisers need to increase the standard of their campaigns, it has been suggested.Lord Borrie, chairman of the Advertising Standards Authority (ASA), commented: "The boundaries of regulatory responsibility online are still unclear."
"The...
Read more 10.05.
Marketers face difficulties tracking paid search campaigns
Internet advertisers experience difficulties in managing the effectiveness of their marketing campaigns, new figures reveal.According to research by WebTrends, 44 per cent of marketers believe traffic is the best way to determine the success...
Read more 08.05.
Social media marketers should consider campaign carefully
Companies considering using a social media advertising campaign are being advised to approach the sector with caution.Writing on E-consultancy, Site Visibility director Damon Lightley claims that a bad social media strategy can actually do more...
Read more 03.05.
Microsites advised for viral campaigns
Companies wishing to increase their online revenue via viral campaigns could be advised to consider creating a microsite, a new set of figures indicates.Research conducted by MarketingSherpa reveals that 37 per cent of internet marketers had...
Read more 01.05.
Users receptive to email marketing
Firms wishing to increase their website traffic and online sales could be well advised to consider email marketing, a new study indicates.According to research by Epsilon more than 84 per cent of respondents claimed they have visited a company's...
Read more 26.04.
Firms advised to become sociable in marketing campaigns
Despite the popularity of social media websites such as Digg and Netscape in driving online traffic and sales, marketers could do more to make these portals work for them, it has been claimed.Neil Patel, writing on Search Engine Land, suggests...
Read more 25.04.
Social networking websites provide momentum for marketers
Companies looking to increase their online return of investment (ROI) could be well advised to consider a marketing campaign via a social media networking website, a new study suggests.According to research by Fox Interactive Media, more than...
Read more 24.04.
AOL aims to be first stop for advertisers
AOL has announced it wishes to be a "one-stop shop" for online marketers.The news comes as the search engine giant reported details of five new advertising campaigns to be run in conjunction with production companies such as Endemol...
Read more 18.04.
Microsoft to launch adCenter update
Microsoft will make an update to its adCenter available within the next month, according to reports based on "insider knowledge".A new version of the search marketing system will be launched by Microsoft, Eric Enge wrote on the Search...
Read more 13.04.
Social media sites offer advantages for small businesses
Making best use of social media websites can be beneficial to those small businesses looking to increase online revenue, it has been suggested.Writing on Search Engine Land, Matt McGee claims that investing time and money into the right websites...
Read more 30.03.
Email marketers issued guidance
Online marketers looking to increase their revenue via email should only send correspondence to those who have requested it, an expert in the field has advised.Writing on DM News, Clint Smith suggests that gaining permission from users is the...
Read more 28.03.
Marketers look for safety in established brands
Established internet firms are more likely to attract internet advertising revenue, a new study reveals.According to a report by eMarketer, the four largest internet portals - Google, AOL, Yahoo! and MSN - attracted some 57.4 per cent of the...
Read more 20.03.
Nokia launches mobile online ad network
Nokia has announced details of a new mobile advertising network.Under the Nokia Ad Service, advertisers will be able to initiate and monitor advertising campaigns which are tailored to users' specific handset configurations, which as a result...
Read more 12.03.
Advertisers advised to plan online marketing carefully
British firms are underestimating the combined benefits of various strands of internet marketing, new figures show.According to research by Lynchpin Analytics, by not planning the use of online advertising channels such as search, email and...
Read more 06.03.
Advertisers given email marketing advice
The majority of email marketers are failing to ensure their campaigns are being successfully delivered to their intended audiences, it has been revealed.According to director of online safety for Microsoft Craig Spiezle, firms are running the...
Read more 05.03.
Online brands of equal importance to offline ads, expert reveals
Companies need to make the best use of internet advertising if they are to attract business, an industry expert claims.According to Phil Stokes, leader of entertainment and media practice at PricewaterhouseCoopers (PwC), firms should invest...
Read more 27.02.
Car dealer doubles online ad spend
Network Q has announced it is to double its spending on internet advertising.The second-hand car retailer claims the move comes following a study which revealed about a third of customers are using the internet as their prime information resource...
Read more 20.02.
UK travel firms increase online ad spend
British travel companies spent more on internet advertising in 2006 than in the previous year, new research suggests.According to a study by Travolution, Britain's top 20 travel brands increased their spend on online display campaigns by £14.6...
Read more 16.02.
Travel firms to target internet ads, claims expert
Travel companies are set to invest in targeted internet advertising as they look to encourage holidaymakers into booking holidays online, an industry expert claims.Speaking at a TravelTechnology seminar, Worldspan vice president Graham Nichols...
Read more 15.02.
UK internet ad spend on the up
An increasing number of British companies turned to online marketing during 2006, a new study reports.According to research by Thomson Intermedia, some £235 million was spent on internet advertising last year, an increase of 19 per cent...
Read more 14.02.
Email Marketing census shows lack of tracking
Almost half of email marketing campaigns are not adequately tracked to gauge their return on investment (ROI), according to a new report.The Email Marketing Industry Census 2007 from Adestra shows that 47 per cent of commercial managers are...
Read more 08.02.
Online marketing outperforming other media
Spending on internet marketing campaigns is predicted to grow while other media are to see a decrease in revenue over 2007, a report has predicted.Research conducted by information provider Outsell has revealed that traditional advertising avenues...
Read more 07.02.
Superbowl ads inconsistent in URL placement
Advertisements shown during this week's Superbowl broadcast were inconsistent in their use of online marketing techniques, according to reports.Writing on the SearchEngineWatch blog, industry insider Chris Boggs noted that while some commercials...
Read more 06.02.
'Fall in PPC despite growth in US online ad sector'
Internet advertising in the United States is to account for 20 per cent of all money spent in the industry, according to a new report.Figures released by Outsell claim that advertisers are set to increase their spending in the online sector...
Read more 30.01.
'Online content revenue to increase by 400%'
Internet revenue is set reach €8.3 billion (£5.4 billion) by 2010, according to a new report.Research by the European Commission claims that profit from online content will increase by around 400 per cent over the next three years.
European...
Read more 29.01.
'Online ad market to grow by 28%'
The online advertising market is set to grow seven times faster than the offline sector, according to a study by an industry specialist.In the latest figures by ZenithOptimedia, internet advertising is set to grow by 28.2 per cent during 2007,...
Read more 04.12.
'Surfers may benefit from end to free press releases'
Internet surfers could be in line for better news content following a decision by online marketer PRWeb to put an end to issuing free press releases.Although the company claims to have pioneered the service since 1997, it argues free releases...
Read more 24.11.
Google set to beat Channel 4 for ad revenues
Channel 4's chief executive has predicted that search engine giant Google will soon outstrip the broadcaster in terms of UK advertising revenues.Andy Duncan suggested in an interview with the Financial Times that Channel 4 expects to make around...
Read more 01.11.
BBC eyes £100m online marketing prize
The BBC is investigating the possibility of allowing advertisements to feature on its international websites, a move which could net the corporation as much as £100 million in revenues.Demand for ad space on any of the BBC's homepages is...
Read more 31.10.
ITV looks to boost online marketing revenues
Falling returns from television advertising has prompted ITV to strengthen its web marketing division, it has emerged.Three newly appointed online sales managers will be looking to take advantage of the internet's potential as a marketing medium...
Read more 25.10.
New web marketing tool being developed by UK firm
A new web marketing tool which uses online games to attract potential customers is being developed by Quantech, a UK-based software company.By combining entertainment and an innovative system through which web browsers can win coupons for a...
Read more 24.10.
Firms rush to make the most of web marketing
Many major companies in the UK and around the world are now diverting as much as 15 per cent of their overall budgets into web marketing, according to the Institute for Practitioners in Advertising (IPA).Around 11.5 per cent of firms now shell...
Read more 16.10.
Web marketing gets personal
Web marketing is becoming ever more personalised as the next-generation of marketing tools become more widely used, according to a number of leading American firms in the sector.A web marketing conference coming up in San Francisco will address...
Read more 13.10.
Jobsite hands Receptional its only search marketing contract
Internet recruitment service Jobsite has decided to consolidate its search marketing budget and has handed the sole contract to Receptional.
The company will no longer work with two separate providers...
Read more 12.10.
WMA awards Houston Theatre District
The Houston Theatre District has been chosen by the Web Marketing Association (WMA) as the Best Art Industry Winner at the tenth annual international WebAward Competition.Some 96 websites are chosen during the awards, as representing the best...
Read more 06.10.
Web 2.0 'more than online marketing hype'
Online experts are urging businesses to ignore the hype over the buzz term 'Web 2.0', and concentrate instead on the changing face of online consumerism.An expert industry panel fielding representatives from Conchango, Pearson, Play.com and...
Read more 20.08.
Explosive growth in e-commerce on track, says web marketing firm
The explosive growth in e-commerce predicted last year by online marketing and advertising firm Leadpile is on track, the company has claimed.
Leadpile said in 2005 that it expected the next-generation...
Read more 26.10.
SEM and analysis skills becoming core marketing competencies
A recent survey on the skills needed in modern marketing has shown that analysis, measurement and search...
Read more 31.08.
Online advertising sees huge growth
As television and radio ad revenues decline, the online sector continues to grow, according to figures from Ofcom.
In its annual communications report, the telecoms regulator said that revenues from online...
Read more 14.08.
UK leads online ad spend
Britain is leading Europe in terms of internet advertising spend.
According to research conducted by the European Internet Advertising Bureau, the country accounted for 39 per...
Read more 06.06.
Engaging young adults vital to internet marketing
Successfully targeting internet users aged between 18 and 24 could be vital for those firms looking to increase their online revenue, a new report reveals.
According to research by Avenue A | Razorfish, those in this age group "live and breathe...
Read more 13.03.
Channel 4 makes online ad move
Channel 4 has announced the launch of its online advertising sales network.
The network, entitled 4 Digital Solutions, will look to compete with similar services offered by...
Read more 22.02.
Consumers recall online ads better with radio on, study suggests
Recall of internet advertising is dramatically increased when combined with radio advertisements compared to online marketing used in isolation,...
Read more 13.02.
Internet marketing don't put all your eggs in one basket
Dixon
Jones, managing director of internet marketing consultancy Receptional.com,
considers the fickle nature of internet search and directory listings.
Some
businesses will inevitably have caught a heavy cold in the
autumn, when one sunny day a major internet portal unceremoniously
...
Read more 01.01.
