Keyword Analysis News

Keywords: think before you target

We all know it makes sense to spend some time thinking about keywords...

Adlabs Keyword Suggestion Tool

One of the potentially most exciting things about Microsoft going into search is their Adlabs system.

I say potentially, because it offers the POTENTIAL to be really useful. They are tantalizing us with so many potentially useful research tools.

Take...

URL optimisation can improve search results

Optimising URLs can help internet marketers boost search rankings, it has been suggested.

Writing on All Media Scotland, David Bain advised that including keywords in page titles could help search engine bots find websites easily, creating more...

Advertisers issued with search optimisation guidance

By successfully optimising keyword content, online marketers can only increase their search engine rankings, it has been suggested.

Writing on E-consultancy, Nathan Levi claimed: "If used effectively, copy optimisation can not only help...

Advertisers should ensure keywords "yell"

Online marketers wishing to boost website traffic and revenue through the use of keyword searches could be advised to consider a number of tips issued by two industry experts.

Speaking at SEW Live, founder of ClixMarketing.com David Szetela claimed...

Marketers should not leave keywords up to chance

Firms wishing to increase their search engine rankings need to carry out as much research as possible into discovering which keywords are best for attracting customers, a new study suggests.

According to research by Wordtracker, nearly half of...

B2B advertisers given keyword guidance

B2B marketers should look to avoid internal lingo and jargon in their keywords and use terms their target audience are likely to search for, an industry expert has suggested.

Writing on Search Engine Land, Galen De Young claims that as searchers...

Integration advised for search marketing

Companies are more likely to increase website traffic by integrating their natural and paid search campaigns, a new study reveals.

Writing on Search Engine Watch, Greg Jarboe points to a study by iCrossing which suggests combining these two areas...

Advertisers should choose the keywords right for them

Companies wishing to increase their search engine rankings should determine which keywords will work best for their specific needs, one internet marketing expert has suggested.

Writing on Search Engine Guide, Stoney deGeyter claims that although...

Right keywords can provide search ranking boost

Focusing on the right keywords can help companies boost their search engine rankings, an industry expert has suggested.

Writing on Freelance UK, Shaun Crowley suggests advertisers carry out as much research as possible into analysing which keywords...

Yahoo!'s Panama boosts keyword brand advertisers

Brand name advertisers are benefiting the most from Panama, Yahoo!'s latest advertising network, new figures show.

A study by SearchIgnite and RBC Capital Markets revealed advertisers from America's 500 largest firms had seen click-through rates...

Paid advertising may affect organic searches

Companies bidding on phrases which are already ranked highly on search engines may impact upon their organic results, it has been suggested.

Writing for Search Engine Land Bill Slawski points to a newly granted Microsoft patent which discusses...

Google makes keyword changes

Google has announced it is to make changes to its system of analysing keywords used by advertisers under its AdWords facility.

Under the move, the search engine firm will evaluate its Quality Score, the service used to set minimum bids for keywords,...

Keyword price growth slows in fourth quarter

The average amount spent on keyword advertising increased by two per cent in the fourth quarter of 2006, compared with rapid growth in the preceding three months, a report has claimed.

Research company Fathom Online revealed in its Keyword Price...