Advertisers should ensure keywords "yell"

Online marketers wishing to boost website traffic and revenue through the use of keyword searches could be advised to consider a number of tips issued by two industry experts.

Speaking at SEW Live, founder of ClixMarketing.com David Szetela claimed that advertisers should make sure that their campaigns "yell" in an attempt to attract users, reports WebProNews.

He also advised that consumers use no more than 50 keywords per ad group.

Meanwhile, he suggested that companies should make "liberal use of negative keywords" as it helps stop adverts from appearing next to unsuitable or irrelevant content.

Laura Thieme, BizResearch president, added that companies should integrate a variety of advertising techniques such as social media, organic keywords and web analytics, in addition to paid search.

Ms Thieme added that companies should constantly monitor their keyword campaigns to ensure they are as efficient as possible in terms of driving revenue and traffic.

Last week, a Wordtracker study revealed that about half of all website owners surveyed choose keywords based on chance rather than by carrying out adequate research into which terms are most effective.

Back 10.05.2007.