Receptional's Workshop

Over the 9^th and 10^th of June, the entire Receptional team embarked upon an two day workshop which was focused developing client relationships and knowledge sharing. The location was a beautiful lodge in Lincolnshire which provided great facilities to accommodate the participants and all the conferencing requirements. Receptional invited two other companies, Webcertain and Nordic eMarketing who conduct online marketing activities like PPC, SEO and online PR, to participate in the event bring some of their staff and share some of their expertise. 

During the two days we learnt and discussed how each company handles clients and the relationships they build with each other.  First to present their company ethos was Kristján Már Hauksson, the MD of Nordic eMarketing. The main point Kristján put across is the variety of different services you can offer to your clients and the strategic benefits of adding value to your accounts.  The benefit of this talk was to show that one product for each client may or may not be enough for them in terms of facilitating clients making full use of online marketing activities. As a result, Receptional are looking to offer a range of different services to new and existing clients to further the client R.O.I and spread their commercial activity.

The next speaker was Richard Picking, Receptional’s Marketing Director, who discussed how to manage accounts in relation to large corporations.  From his talk, all three companies were able to relate to situations of having several different contacts within the organisation and how it was mutually beneficial to have those multi-functional links through both companies. One obvious benefit was the ability for the supplying company to be able to offer different products and services to different elements within the large organisation.

To put what we had discussed earlier in the day into practice, Andy Atkins-Kruger, the MD of Webcertain, conducted an activity where all the consultants from the three companies put their online marketing knowledge to effect through case study problem solving. This activity involved small teams solving problems that clients might propose to us in relation to their online marketing activity.  For example ‘an organisation believes that it is best to use its own in-house teams to manage its PPC activity, how do we get them to use our services?’ This gave all three companies a chance to discuss the scenario with representatives from the other comapnies, apply each other’s practices and come up with a collective answer.

As well as the hard work there were some fun activities involved as well.  Go-karting, duck herding and air rifle target shooting were enjoyable and popular options for everyone.  All in all the trip was very informative and worth the long journey and a great way to mix learning, work and fun.

Back 08.07.2008.