Online Trend News

Search Marketing goes from strength to strength

The UK market for internet marketing is strong and healthy, bucking all the current trends predicting doom and gloom, and economic downturn:

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Are You Connecting With Customers In Your Community?

When we were asking customers what they wanted to see from a new PPC engine like Microsoft adCenter back...

Google changes from Search Company to Media Company

Search marketers manage search advertising. But since last year we've been encouraged by Google to use their system to also manage other types...

Receptional's brand is gaining ground

I would imagine that for brands like Colgate or Honda, measuring "brand" is something pretty important to someone, somewhere in the brand management department. I would also imagine that somewhere in the web design department there is also someone with ready access to that data almost free gratis and in real time! I wouldn’t be surprised if the brand departments are spending tens of thousands of pounds a month for something a techie can give them more accurately and in real time for free.

Take...

Twelve Tips for RSS

Really Simple Syndication (RSS) is a web distribution format that allows readers to automatically receive content, and thus lends itself to content that changes frequently such as news articles and blog entries. For businesses, RSS can be used to increase corporate communication, visibility and brand profile.

RSS...

Base Camp is changing for online searchers

This week is the start of SES San Jose (SES stand for Search Engine Strategies). The largest conference - possibly on the planet - dedicated to search engine marketing. One of the first sessions of this five day marathon conference, running up to four tracks at a time, was a session called "the Search Landscape". The first speaker at that first session was Bill Tancer from Hitwise, who showed that the statistics in the market suggest that the conference may not be quite such a behemoth...

Search advertising set to dominate internet marketing

Search advertising looks set to maintain its position as the most popular method of online marketing.

The announcement from IDC comes as the United States' total internet advertising sector is predicted to grow from last year's figure of $16.9...

Online video ads yield results

Online video advertisers could become an increasingly useful tool in internet marketing.

Figures released by the Online Publishers Association (OPA) indicate that out of those who have watched a video advertisement, more than half have taken...

Under 25s drive internet use

Young people are spending more time online than anyone else in the country.

According to research conducted by comScore Europe, those aged between 15 and 25 were on the internet some 24 per cent longer than the average Briton over the course...

Ask.com launches new search service

Online portal Ask.com has modified its search engine services.

Under the facility, entitled Ask3D, the search firm has divided results into three separate sections.

In the left-hand pane, users will be presented with various options...

UK leads Europe in online activity

British users spend more time online than any of their European counterparts.

In news which may be of interest to internet marketers, a World Metrix study by ComScore reveals websites attract some 21.8 million Britons every day.

Overall,...

Consumers using variety of search engines

Online advertisers could be well advised to make use of a variety of search engines in their marketing campaigns.

The news comes after findings by InfoSpace revealed that 0.6 per cent of over 775,000 first-page results were the same across the...

Businesses make use of social media

An increasing number of businesspeople are using social websites.

Research conducted by the Institute for Corporate Productivity indicated that some 65 per cent of business professionals are making use of websites including LinkedIn and Yahoo!...

Advertisers targeting women may maximise online revenue

Young women are spending an increasing amount of time online.

According to research conducted by Nielsen/Netratings, British females aged between 18 and 34 were on the internet 27 per cent longer than their male counterparts over the course of...

Google Checkout could be reasonable search marketing tool

Firms displaying paid search adverts using Google Checkout could be set to witness higher click-through rates, it has been suggested.

Chief executive of E-consultancy Ashley Friedlein said that so far those adverts displaying a Checkout icon...

Pre-roll video advertising attracts users

The majority of consumers are open to the concept of pre-roll video online advertising, new figures reveal.

According to figures released by Utarget, some 93 per cent of British users are receptive to the medium as long as it does not last for...

Online advertisers looking to social websites

An increasing number of search marketers are making use of social networking websites, new figures indicate.

According to research conducted by iProspect, some 48 per cent of marketers are placing content on the likes of YouTube and MySpace in...

Growth recorded in display and search advertising

An increasing number of marketers are turning towards online advertising, new figures show.

According to research released by Thomson Intermedia spending on display advertising witnessed growth of nine per cent in the 12-month period leading...

Segregating emails can lead to better marketing campaigns

Breaking down emailing lists could help drive revenue for online marketers, a new study suggests.

According to research by Internet Retailer, about 40 per cent of companies claimed that their email marketing campaign has a conversion rate of...

Inadequate email response could damage online revenue

Companies could be losing out on online revenue by failing to respond to customer emails, a new study reveals.

According to research by E-consultancy, only 36 per cent of firms responded to customer emails within 24 hours, with 16 per cent sending...

Online ads become increasingly 'entertaining'

An increasing number of internet marketers are looking to "entertaining" online adverts in a bid to draw in visitors, it has been revealed.

Research conducted by the European Interactive Advertising Association (eiaa) indicates that...

Transparency advised in online marketing measurement

More needs to be done to make the process of measuring internet advertising transparent, the Interactive Advertising Bureau (IAB) has suggested.

The news comes as the IAB requests comScore and Nielsen/NetRatings submit their measurement practice...

Marketers advised to look beyond keywords

Those companies attempting to market new products and services on the internet could be advised to look beyond the use of keyword searches, it has been revealed.

Writing on DM News, Danielle Leitch, executive vice president of MoreVisibility...

Study reveals marketers fail to use internet's full potential

Medium-sized businesses could do more to attract internet users to their websites, a new study indicates.

According to research by Microsoft, 61 per cent of British firms view e-commerce as a "critical" part of their sales strategy.

However,...

Internet drives advertising spend

Online marketing spend outpaced the rest of the British advertising sector over the first three months of 2007, it has been revealed.

The Bellwether Report released by the Institute of Practitioners in Advertising indicated a 19 per cent increase...

Online advertising drives digital publishing revenue

Internet publishers witnessed a leap in revenue over the course of 2006, new figures reveal.

According to research by the UK Association of Online Publishers (AOP), turnover for digital operations rose to £575 million last year, an increase...

Breaking news best for attracting traffic

Timing is an essential tool when it comes to making news perform as a traffic driver for web pages, a technology and business writer has said.

Writing on the WebProNews site, Jason Lee Miller argues that covering breaking news or very current...

Right approach needed to social media marketing

Firms looking to increase online status through social media websites need to be aware of what they wish to achieve, it has been revealed.

Writing on Search Engine Land, Cameron Olthuis claims there are several benefits to marketing via social...

Video marketers need to target women

Online video marketers wishing to maximise their return on investment could be advised to do more to target women, a new study indicates.

According to a report by eMarketer, two-thirds of women on the internet view video content, compared to...

Videos most popular form of internet ads

Users pay more attention to video advertisements than any other form of internet marketing, a new study reveals.

According to research by Double Click, 0.32 per cent of consumers will play an online video advert, compared to about 0.15 per cent...

Firms need to understand mix of online marketing

Companies need to be aware of the various strands of internet marketing if they are to track their return on investment (ROI), it has been suggested.

Writing on E-Consultancy, managing director of Lynchpin Analytics Andrew Hood claims that getting...

Study reveals email marketing trends

Although the majority of email marketers send out their B2B campaigns on a Thursday, following the publication of a new report they could be advised to do so a day earlier.

According to research by Emailcenter UK, more users are likely to open...

Online ad spend outstrips newspapers

Advertising spend via the internet has overtaken print for the first time, a new study reveals.

According to research by the Internet Advertising Bureau, some £2.01 billion was spent in the industry over the course of 2006, a rise of 41.2...

Study indicates users recall online ads better than television

Audiences are more likely to recall video advertisements on the internet than those transmitted via television, it has been revealed.

According to a study by Millward Brown, online viewers are 53 per cent more likely to pay attention to advertisements...

User-generated content could hold advantages

By creating a user-generated content (UGC) area on their websites, companies can enlist the help of audiences in promoting their brand name, it has been suggested.

Writing on SEO Book, Aaron Wall claims that by setting up "a forum or community...

Internet ads draw in young Brits

British youngsters could be more receptive to online marketing than their European peers, it has been suggested.

According to a poll by Novatris/Harris NetObserver, about 30 per cent of British internet users aged between 15 and 24 expressed...

Google rolls out PPA ad system

Online marketers looking to track what actions their audiences take on their websites may wish to take up a new advertising system launched by Google.

Under the pay-per-action (PPA) facility, companies will pay whenever a user carries out a defined...

Publishers looking to online video ads

An increasing number of internet marketers are investing in online video advertising, it has been revealed.

Research by Advertising.com showed an 80 per cent growth in the number of publishers on its network using the medium at the start of...

Mobile internet ads draw in users

Internet advertising via mobile phones is becoming increasingly popular among users, new figures reveal.

According to a study by the Online Publishers Association (OPA), some 76 per cent of all consumers across the United States and western Europe...

AOL webmail criticised for search and ads

The new AOL beta webmail update that was launched earlier this week has been heavily criticised by some industry watchers, with search and advertising on the list of issues highlighted.

Blogs have attacked the new email tester from the company,...

Online ad spend set for global growth

Revenue generated from internet advertising is set to rise by a fifth over the next four years, a new study suggests.

According to research by Piper Jaffray, global online marketing income will account for $81.1 billion (£43.1 billion) by...

Internet is main advertising medium, expert claims

Google and Yahoo! have made the internet the main medium for advertising via mobile phones, a number of marketing experts have claimed.

Earlier this month the two search engine giants began their "battle for mobile dominance" as by...

Video worth fraction of online ads, new report claims

Despite its popularity among advertisers and companies alike, the video advertising sector is only worth a fraction of the online advertising industry, a new study suggests.

According to research by eMarketer, internet video advertising accounts...

Online ad spending is cost-effective, claims Adobe

Adobe Systems has announced it is to increase its spend on internet advertising as it aims to attract more clients.

The move comes as the American firm, creator of picture editing software Photoshop, looks to reduce money spent on 'traditional'...

Email marketing is valuable, expert claims

Email marketing is one of the most vital tools available to internet advertisers, according to an industry expert.

According to president of Rocan International Darren Salkeld by making sure marketing techniques directly meet customer needs,...

BBC ad plans criticised

Proposed moves by the BBC to roll out internet advertising on its Worldwide brand has been met with criticism by an industry expert.

According to the British Internet Publishers' Alliance (Bipa), the move could undermine a number of British publishers...

Google launches cost-per-click ad service

Google has announced it is to trial a new advertising model which will allow companies to bid for ads they wish to target on specific websites.

In a company blog, the search engine giant states advertisers will have the ability to bid on a cost-per-click...

Multitasking affects ability to absorb ads

Consumers often multitask while they are online, a new study reports.

According to figures released by eMarketer, around 66 per cent of American adult internet users claim to watch television while they are on the internet.

Author of...

Online ad network launched

Advertisers looking to increase their presence on the internet could be in line for a boost as ten online advertising networks have formed a British branch of the AdECN consortium.

The first-ever exchange for online display advertising, AdECN...

Ads unpopular with YouTube users

Around three quarters of YouTube users said they would visit the user-generated website less often if advertisements were placed before video, a new study reports.

Research by Harris Interactive claims 42 per cent of YouTube members would use...

Is Your Website Legal? (A reminder)

It's always been a good idea to display company contact information on your website, because users like to know that they are dealing with a genuine, reputable company. However, as of the 1st January 2007 it's also a legal requirement.

YouTube users to profit from Google

Users of Google's YouTube website could be set to get a share of the advertising revenue from the videos they upload.

Under the move, set to be rolled in a few months, a number of short advertisements will be shown ahead of the actual video consumers...

'Online ad budgets see record spend rise'

British online advertising budgets have seen their sharpest rise for over five years, a new report suggests.

According to the Bellwether Report released by the Institute of Practitioners in Advertising (IPA), money spent on online advertising...

'User-generated video sites attract fraction of ad revenue'

User-generated video websites are set to generate only a fraction of online advertising revenue this year, a new study claims.

According to research by Screen Digest, the likes of YouTube and MySpace will account for 15 per cent of America's...

BBC in online ad move

The BBC is set to hire dozens of advertising executives in an attempt to increase its online revenue, it has emerged.

In a move set to generate millions of pounds in revenue, the broadcaster will aim to sell advertising on its websites used by...

'Companies may be able to advertise through competitors search'

British advertisers could soon be able to market their products to internet users searching for rival brands, an expert has claimed.

Currently when users enter a term into search engines such as Google and Yahoo!, a list of relevant results is...

'US online ad market set to reach $19.5bn'

Spending growth in America's online advertising market is set to slow, according to a new study.

Figures released by eMarketer suggest that in the next 12 months America will spend $19.5 billion (£10 billion) in the sector – an increase...

British online consumers 'don't shop around'

With billions set to be spent online over the festive period this year in the UK, many people are not making the most of the retail choices on offer, according to new research from Royal Mail.

Thousands of companies now sell their goods over...

'Online videos taking up TV viewing time'

The rising popularity of online videos is starting to infringe on television viewing time, a new study reports.

Figures released by ICM, in conjunction with the BBC, claim that 43 per cent of people who watch videos on the internet or on mobile...

Online ads benefit from "truly global medium"

The majority of traffic generated by the top 25 US web properties comes from outside the country, according to a new study demonstrating how global the internet has become.

In 1996, Americans accounted around 65 per cent of internet users, but...

Advertising budgets 'heading online'

Figures vary but there seems to be a significant shift towards online outlets for business advertising, according to new research carried out by the American Advertising Federation (AAF).

Turning up a number of interesting information for web...

IAB Engage presents 'future of internet ads'

The future of online advertising was top of the agenda for all those assembled at the 2006 Internet Advertising Bureau's (IAB) Engage conference held in London recently.

Yahoo!'s chief executive and chairman Terry Semel was one of the keynote...

Consumers 'won't wait around online'

The consequences for online retailers whose websites suffer poor performance could be grim in terms of sales returns, according to a new study from JupiterResearch.

Online shoppers cited a malfunctioning or slow-to-respond site as the number-two...

Every cloud has silver lining, new online ad research suggests

When it's raining outside online advertising is at its most effective, according to a new report from industry analyst Latitude.

Companies looking to exploit the marketing opportunities offered by the internet should bear in mind the part weather...

Online shopping growth 'driven by men'

Men's reluctance to head to the shops and not the female love of retail therapy is driving the rapid growth in online sales in the UK, according to a new report from the British Council of Shopping Centres (BCSC).

Retailers are anticipating a...

Video ads online 'to be worth $410m this year'

In the wake of search engine giant Google's purchase of the video-sharing site YouTube, a new growth estimate suggests that online video advertising will be worth over $410 million by the end of 2006.

The vision of how fast the industry is growing...

Online marketers set for UK masterclass

Web marketers will soon have the chance to get up to speed on the very latest developments in the online advertising industry, when the web business specialist E-Consultancy hosts its annual masterclass later this month.

The one day event is...

Online ads influence offline purchases

As much as 77 per cent of all electronic goods purchases made offline have previously been researched by the consumer on the internet, according to a new study conducted by Consumer Electronics Association (CEA) and Yahoo.

The largely US-focussed...

Company blog hailed as "fantastic" online marketing tool

Blogs or online diaries can be a fantastic business tool which can show consumers a human side to a major company, according to Debbie Weil, a marketing and communications analyst.

Increasingly becoming part of how businesses market their brand,...

Broadband consumers frustrated with customer service standards

While the majority of broadband internet users are satisfied with their connection services, may of them are less than happy about the standard of customer service they receive through their supplier, according to new research.

In all, more than...

Baby boomers an 'untapped market'

The baby boomer generation is a market that the web has left largely untapped, according to the founder of the popular jobs website Monster.com.

Speaking to Business Week, the entrepreneur and founder of Monster.com, Jeff Taylor, said that though...

BBC and Microsoft partner to revamp new media offerings

The BBC and Microsoft have reached a professional understanding that would ensure BBC changes as fast as the technology.

The "memorandum of understanding" identifies common areas of interest and where an alliance could be developed.

For...

British and French more receptive to online ads

British and French consumers are the most susceptible to online marketing and advertising according to a new pan-European survey.

The 13th edition of the NetObserver Europe report found that 55.6 per cent of French web users and 35.1 per cent...

Paid search 'only slightly better than organic'

A new survey suggests that paid for search results only produce a nine per cent advantage in conversion rates over organic search results.

The study by WebSideStory, for the first eight months of the year, found that keywords bought on a pay-per-click...

Local online advertising to grow 31.6 per cent next year

The market for online local advertising is to grow by 31.6 per cent next year, according to a survey reported in Mediaweek.

Borrell Associates said that local online advertising will grow to be worth $7.7 billion in 2007, with online advertising...

Translating traditional marketing terms to New Media equivalent terms

I have read a number of articles recently on how New World Media and traditional media have different metrics. I even read in a very reputable magazine...

New browser accused over adware

A piece of software which claims to secure web browsing for users has been accused of being built to direct users to advertising.

A report on "Web3.0log" claimed that Browzar's search bar redirects searches to paid results from Overture,...

WPP chief says UK leads in internet advertising

The chief of advertising agency WPP has said that the UK is experiencing a greater shift from traditional to internet advertising than anywhere else in the world.

Sir Martin Sorrell told the Guardian that the share of advertising spend on the...

Online advertising beats cinema

Online advertising has overtaken cinema ads in the Irish Republic, according to a new report.

The Institute of Advertising Practitioners in Ireland (IAPI) said that during the first six months the country's internet advertising spend reached...

Online advertising hates revealed

US consumers dislike pop-up ads and emails loaded with advertising, according to a new survey.

Research by Universal McCann (UM) found that "heavy" users of the internet in the US, measured as those who access the web 11 times a week,...

SMEs planning to up spend on internet advertising

Small to medium sized enterprises (SMEs) are planning to increase their internet advertising spending, according to a new report.

A survey conducted by advertising network firm DirectoryM found that 37 per cent of SMEs are planning to boost their...

Potential seen in growing area of mobile search

There is significant potential for growth with the mobile search market, according to a survey by the Mobile Marketing Association (MMA).

The group found that 31 per cent of US adults had used mobile search for the first time in the last four...

Online travel demographics changing

An older generation of travellers will be booking their holidays online over the next few years, with baby boomers (aged 45 to 60) driving the market.

A new study by market research firm eMarketer reveals that the United States is the current...

Finance and travel sites good to target car buyers, marketers advised

Marketing managers are being advised that travel, special interest and finance web sites are often more effective for 'upper-funnel' brand marketing than...

New User Habits Internet Research

Search Engine Strategies came to London in May. As I did not have to speak until the second day, I decided to sit in on a few of the sessions. The...

What's New in Internet Marketing?

Internet World opened in Earls Court in May. We decided to go and see what was new and what was out in Internet Marketing terms.

InternetWorld...

We Are England Viral Marketing Campaign

How "Ricky" and the NSPCC have created a way to get 60,000 parents linking into a website and raise money in the process through a unique viral marketing...

Blog Marketing, Search Marketing and Harvard Law School

Who would be the world experts in Blog Marketing? I am not sure there are any yet, but on Thursday evenings, a small band of academics gather at Harvard...

Exploiting A Niche

Dixon Jones, managing director of Receptional.com, the internet marketing consultancy points the way ahead for internet niche marketing.

The internet has been one huge learning curve and no-body could have foreseen the enormous impact it would have on all our lives in just such a short time. It's not surprising therefore that we've not been taking full advantage of its unique abilities to address niche markets.

True, some people have seen the potential and...

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