Internet is main advertising medium, expert claims
Earlier this month the two search engine giants began their "battle for mobile dominance" as by attaching a number of high-profile companies to their mobile search advertising services, reports DM News.
Deepa Maran, manager of technical services at Digital Brand Expression, told the publication: "As mobile devices grow more sophisticated and users get accustomed to their phone being more than just a phone, marketers that don't want to get left in the dust will have to optimise and advertise for mobile."
She added that advertisers should use XHTML code for their websites and ensure content is accessible to mobile users and search engines.
Chief executive of iLoop Mobile Steve Koskie added: "The internet has become the primary medium for marketing and advertising. This is […] due to the efforts of organisations such as Yahoo! and Google."
DM News pointed to a study from AP-AOL-Pew Research Center which reported the number of mobile phones worldwide outnumbers computers 12 to one.
Meanwhile, around a third of mobile users in the Untied States claimed they had used mobile search.
Last week Yahoo! rolled out its mobile internet advertising scheme in Britain allowing users to view advertisements displayed near the top of Yahoo!'s mobile home page.
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22.02.2007.
