Online advertisers looking to social websites
According to research conducted by iProspect, some 48 per cent of marketers are placing content on the likes of YouTube and MySpace in an attempt to increase online revenue, drive user traffic and raise brand awareness.
President of iProspect Robert Murray claimed advertisers are using various social websites in an attempt to mirror the actions and mood their potential audience are experiencing.
He said: "For example, a marketer's participation on a particular site can be as closely aligned as trying to influence or close a sale with a user who is in research or purchase mode, or as loosely related as a marketer trying to drive traffic or create brand awareness through a user who is searching a site to network with other people or be entertained."
The study indicated that 62 per cent of marketers utilise del.icio.us primarily to drive traffic, while Amazon was used by some 60 per cent to directly sell a certain product.
Last month, Cameron Olthuis wrote on Search Engine Land claimed that marketing via social media can help businesses to increase brand awareness and produce "hundreds or thousands of new inbound links".
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15.05.2007.
