PPC News

Google Adwords relaxes their trademark use in the UK

From the 5th May 2008, Google will be allowing people to bid on your trademark and you will be able to bid on other trademarked...

Read more 08.04.

Microsoft PPC Research Uncovers Suprising Misconceptions Amongst Small Business Managers

Mel Carson is the Community Manager for Microsoft adCenter in Europe. He works as part of a global team that manages the adCenter Blog, supports customers online through forums like WebmasterWorld, and also does a lot of evangelising about adCenter and SEM offline at conference like SES and SMX. In the next few months the adCenter Community Team will launch...

Read more 29.11.

Marketers receive PPC guidance

Online marketers considering the use of pay-per-click (PPC) as part of their advertising campaign should approach with caution, it has been suggested.

Writing on Promotion World, Monica Corral Lorica claimed that PPC is often not "as easy...

Read more 22.05.

European click rates fall

Click-through rates are falling, new figures reveal.

According to a study conducted by Adtech, 0.18 per cent of adverts attracted clicks from European internet users, the lowest proportion recorded since 0.33 per cent in 2004.

Chief...

Read more 14.05.

PPC can provide major boost to search results

Making best use of pay-per-click (PPC) is one of the most effective ways in which companies can increase their search rankings, an internet expert has suggested.

Writing on his blog, online marketer Darjan Panic claims the advertising strategy...

Read more 04.05.

Paid search reported to be most effective

Making best use of paid search is the most effective way to improve search engine rankings, a new report shows.

According to a business case study by E-consultancy, implementing a paid search campaign increases brand awareness for users.

Graham...

Read more 03.05.

PPC group issues click principles

A group of online marketers and search engines have issued a list of principles claiming what is needed for an effective pay-per-click (PPC) advertising campaign.

The Click Quality Council believes that advertisers should have control about where...

Read more 27.04.

PPC can secure lifelong traffic

Advertisers need to make their pay-per-click (PPC) advertisements as attractive as possible so users have "little option" but to click through on to websites, it has been suggested.

Writing on Promotion World, Terry Detty states that...

Read more 26.04.

Click fraud on the increase

Click fraud is on the rise, new figures suggest.

According to a study by Click Forensics, the proportion of abuse within click schemes rose to 14.8 per cent over the first three months of 2007, compared with the same period last year.

Meanwhile,...

Read more 20.04.

Marketers need to take advantage of PPC

Companies need to do more to take full advantage of their pay-per-click (PPC) marketing techniques, it has been revealed.

Writing on Search Engine Land, Jon Miller points to a study by Forrester Research which indicates only a quarter of B2B...

Read more 05.04.

Companies to lean to PPC during online ad rise

As internet advertising grows in popularity, more companies are set to adopt pay-per-click (PPC) marketing techniques, it has been predicted.

According to Guy Phillipson, chief executive of the Internet Advertising Bureau (IAB), online advertising...

Read more 04.04.

Yell launches PPC advertising

Advertisers wishing to further target audiences by their interests and location are set to be able to take advantage of pay-per-click (PPC) advertising on Yell.com.

Under the move, firms' PPC advertisements are set to be embedded within the main...

Read more 26.03.

Click fraud accounts for sixth of Yahoo! ads

Pay-per-click (PPC) fraud accounts for about one in six Yahoo! advertisements, it has been revealed.

According to research by the search engine giant, between 12 and 15 per cent of clicks on Yahoo! search marketing ads are "fake" and...

Read more 23.03.

Organic search and PPC vital to ROI

Making best use of pay-per-click (PPC) and organic search techniques is 'vital' for companies wishing to increase their online revenue, two internet experts have claimed.

According to search engine marketing specialist Jennifer Slegg, the launch...

Read more 19.03.

PPC abuse accounts for fraction of online ads

Online advertising is the victim of a minimal amount of pay-per-click (PPC) fraud, it has been revealed.

According to a report by Google, PPC fraud accounts for some 0.02 per cent of all clicks, about two for every ten thousand, on search results...

Read more 01.03.

Blog Advertising Survey

Don't use Page Rank or Cost as indicators of quality when looking at running advertising campaigns across Blog sites. Our research now shows that...

Read more 24.03.

Pay Per Call Research in the UK

Pay per call is seen by some as the natural successor to pay per click, where phone numbers are displayed on search results and content pages instead...

Read more 19.02.

Human Vs Automated PPC Management

Who has the edge when it comes to paid search bid management - human decision systems or computer decision systems? Dixon Jones, director at Receptional...

Read more 03.02.