Search Engine News

Google, flash and the changing world of Search

The recent announcement by Google that it has started indexing the contents of Flash files was welcomed by many webmasters, but brought...

Internet Marketing Howlers

At the International Search Marketing Conference last week, held at The British Library, I was asked to represent Receptional and join two other...

What will the Microsoft Yahoo deal mean for internet marketing?

There's no doubt that Microsoft's announcement that they plan to take over Yahoo is going to have a huge impact on internet marketing. For several...

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As Dixon Jones fromReceptional will be speaking at Search...

Google to read image text

Ever since the early days of search engine optimisation the whole process in...

Which Search Engines should you optimise for?

This question comes along all too often. I'm sure you have seen the emails and websites that offer "submission to 1000 search engines for $20". This may be a very tempting proposition, in fact, for such a small amount it's worth a punt, isn't it?

This is until you realise that there...

Yahoo! aims to take charge of online advertising

Yahoo!'s chief executive has announced the search engine firm is set to benefit from a global boom in internet advertising.

Terry Semel told Investors.com that a number of new strategies the company has in place are set to help online marketers...

Google launches new online ad tracker

Google has announced details of a new tracking measurement for its AdWords facility.

Under the Placement Performance report, marketers will be able to see the exact websites in which their advertisements appear on the search engine's network.

In...

Google expands advertising portfolio

Google has announced the acquisition of online news feed distributor FeedBurner.

As a result of the purchase, the search engine firm claims that clients of its AdWords service will be able to achieve "broader distribution to an even wider...

Google to integrate online ads into map services

Google has announced plans to incorporate online advertising platform AdSense into its Maps service.

Under the move, 'Mapplets' will display information such as building descriptions and photographs within icons which appear above locations.

Meanwhile,...

UK advertisers begin Panama testing

Yahoo! has begun testing its Panama advertising system in Britain, it has been revealed.

In an email on PPC Blog, the company claimed: "To help ensure we launch our new ranking model successfully we have started running a limited test across...

Personalised Google results could bring benefits

Moves by Google to offer personalised search results could be of benefit to both audiences and internet advertisers, an industry expert has suggested.

Writing on his blog, Greg Linden claims that basing rankings on particular interests and search...

Google integrates search results

Google has announced it is to integrate various elements of its search facilities into one service.

Under the 'universal search' move, websites, video content, news and other elements will appear alongside each other.

As a result, the...

Microsoft reports ad revenue rise

Microsoft has announced an increase in advertising revenue.

In the three-month period ending March 31st, the company saw income rise by 23 per cent compared to the same period in 2006.

Meanwhile, traffic to Microsoft websites was reported...

Google 'drives' online ad industry

Google continues to dominate the search engine advertising industry, a new study reveals.

Research conducted by eMarketer reveals the company accounts for some 75 per cent of paid search revenue in the United States over the course of 2007, generating...

Yahoo! may offer multimedia search results

Yahoo! could be set to expand its search results for British users beyond text.

Under the move, the search engine giant is set to return a mixture of video, still images and audio clips and text, as it looks to help advertisers further target...

Look good to Google to boost PPC

Pay-per-click (PPC) campaigns can be more successful if the web pages involved look "good" to Google, according to the head of search at a digital marketing agency.

Andrew Girdwood from bigmouthmedia has said that paid advertisers need...

Google offers targeted search ads for AOL marketers

Companies wishing to further target specific audiences will be able to use Google's AdWords facility to aim their marketing campaigns exclusively at AOL websites, it has been revealed.

As part of the AOL Search Marketplace service advertisers...

Microsoft looks to target search behaviour

Microsoft has announced plans to target advertisements towards users across its various websites by using information gathered from its Hotmail service.

As a result the firm will combine personal information from its 263 million users with their...

Microsoft offers rewards for companies using search engine

Businesses using the Microsoft search engine Live Search are set to be rewarded, the firm has announced.

Under the move, the search engine firm could give businesses customer service or training credits, depending on how many employees use the...

More to AdWords than quality score

There may be more to achieving a good return from Google's AdWords programme than the quality score suggests, it has been claimed.

Ian Feavearyear, author of the AW4P marketing blog, notes that in its lesson on Ad Distribution on the AdWords...

Advertisers should look beyond AdWords

Online marketers should look beyond Google's AdWords system as part of their long-term advertising strategy, one expert has suggested.

Writing on the Hard Life Freelancer's blog, Perry Marshall claims that although firms wishing to develop a...

Google usurps Yahoo! as Friendster ad platform choice

Google has replaced Yahoo! as the ad platform for one of the original social network sites.

Friendster, which was launched in 2002, has more than 40 million users worldwide. Both search and keyword-targeted advertising are included in the exclusive...

New Microsoft search features may benefit advertisers

A host of new search features to be offered by Microsoft could be beneficial to internet advertisers wishing to further target their audiences.

One of the upcoming services set to be offered by the search engine giant will see users' search results...

Google makes search command changes

Google has announced consumers are set to have a full list of indexed searches when using its site: command.

Writing on Google's Webmaster Central blog, Vanessa Fox claimed the move will help users find keywords and pages within a specific website...

Google looks for online video ad content partnership

Google is looking to syndicate online video content from a number of major companies on various websites, according to press reports.

Under the move, the search engine giant is set to display video content within advertising boxes on websites...

Yahoo! increases search ad service with eBay

Auction website eBay has announced it is to increase the use of Yahoo! search advertising as it looks to increase buyer activity.

A series of tests revealed the service was well received by eBay users despite concerns over conflicts between internet...

Yahoo! launches mobile ad service in Britain

Yahoo! has announced the roll out of its mobile advertising service in Britain.

Under the scheme, users will view advertisements displayed near the top of Yahoo!'s mobile internet home page.

Consumers will be able to click on the interactive...

MSN 'gaining on' Yahoo and Google

MSN is "gaining on" its competitors in the paid search sector, it has been revealed.

An annual industry survey from Search Engine Marketing Professional Organisation (Sempo) shows that MSN is now used by 68 per cent of marketing managers.

This...

Google puts profit rise down to ads

Google has announced a surge in profits during the last quarter of 2006.

In the three-month period ending December 31st, the search engine giant reported revenue of $3.21 billion (£1.63 billion), an increase of 67 per cent compared to the...

Yahoo! targets top entertainment brands

Yahoo! has announced it is to target 100 of the world's most popular entertainment brands.

Under the Brand Universe project, the search engine giant will bring together content from across the internet on areas including Harry Potter, Lost and...

Users to upload online ads on Yell for free

Yell.com has announced details of a partnership with Oodle.co.uk which will allow consumers to upload free advertisements on to its classified website for free.

Under the move, users will be able to display listings for second-hand goods and...

Yahoo! increases video content portfolio

Yahoo! has announced the addition of two new channels to its online video service.

The search engine giant is set to feature content from user-generated consumer channel Expo TV and the Sundance Channel, organisers of the international film festival...

Google makes music ad move

Google has announced it is to display online advertising for websites run by two major record labels.

Using its AdSense system, the search engine giant will display advertisements alongside music videos from Sony BMG and Warner Music Group.

A...

Yahoo! launches new ad ranking service

Yahoo! has announced details of a new search marketing ranking model.

Set to be launched on February 5th, the service will rank all American-based search advertisements on quality as well as the bidding price companies have paid for keywords.

Tim...

'BBC in talks to offer content on YouTube'

The BBC is in talks with Google about the possibility of making programmes available to watch via the search engine's YouTube website.

Under the move, the broadcaster could offer content from its Worldwide brand on the user-generated site.

Meanwhile,...

'Google prepares bid for in-game advertising firm'

Google is preparing a bid for computer game advertising company Adscape, a press report suggests.

According to an article by the Wall Street Journal (WSJ), the search engine giant is looking to reach a deal with the San Francisco firm which will...

Yahoo! launches financial advice section

Yahoo! has announced it is to start offering financial advice.

The news comes as the search engine giant looks to increase advertising revenue from the personal finance industry.

Richard Kosinski, business and finance category development...

Microsoft adCenter launches new services

Microsoft is set to reveal the launch of nearly 60 new technologies for its adCenter platform.

The move, at Microsoft's annual Demo Fest, will see the company focus on seven areas of online advertising including, keyword and content technologies,...

Yahoo! signs deal with US media firm

US media firm Morris Communications Company has entered into an agreement with Yahoo! in which existing Yahoo! users will be made accessible via a new communication channel.

Through the deal Morris will be able to reach a significantly wider...

Google top of the Brit brands

Google is Britain's favourite brand, a new report claims.

It is the first time the search engine giant has featured in Millward Brown's poll of Britain's top ten brands.

Account director Peter Walshe said: "Google has been propelled...

Google and Mediasurface announce search partnership

Mediasurface has announced details of a search distribution partnership with Google.

Under the deal, the British-based internet content management company will see its Morello service integrated with the Google Search Appliance (GSA).

Although...

Miva makes move for Google

Miva has announced it is to terminate its advertising contract with Yahoo! in favour of rival search engine Google.

Starting from January 27th, Google will provide search advertising on applications and websites run by the online marketing company's...

Google makes Chinese mobile connection

Google has announced details of a partnership with China Mobile that is set to give customers in the Asian country the chance to search the internet from their mobile phones.

Using Google's search engine technology, consumers will be able to...

Yahoo! to launch GPS service

Yahoo! has announced details of a new service with global positioning satellite (GPS) company Dash Navigation that will allow users to search for products and businesses while driving their cars.

Under the service, thought to be an industry first,...

'Microsoft and Google battle it out to be UK number 1'

Microsoft and Google are the two of the most popular websites in Britain, a new survey has revealed.

Figures released by comScore Networks show that during November Microsoft sites were visited for 24.97 million times – just 65,000 more than...

'Google to make Chinese investment'

Xunlei, a Chinese website that allows users to share video footage, is set to receive investment from Google, according to its head of the operations in Shanghai.

Henry Wang told Bloomberg reporters that details of the investment with the search...

Google looks to the stars

Google has announced details of a partnership with America's National Aeronautics and Space Administration (Nasa) that will see the search engine giant provide imagery and information from the space agency.

Under the deal, internet users could...

Google 'top of the searchers'

Google is the most popular search engine in the United States, according to new research.

Figures released by Nielsen//NetRatings claim that around three billion internet searches were carried out using Google during November – accounting for...

Swedish firm to launch photo search service

Polar Rose has announced details of a product that will allow users to search the internet using facial recognition technology.

The plug-in browser from the Swedish company is set to make images searchable online by analysing the people and objects...

Social sites prove most Google searched

Google has revealed that the names most commonly typed into its search engine were those of social networking sites Bobo and MySpace.

Other highly rated words, like "video" - which was found to be the seventh most entered - is seen...

Google launches new search service

Google has launched a service that will allow users to search over seven million patents granted in the US.

Under the new patent search facility consumers will be able to view details of copyright granted by the US patent and trademark office...

Yahoo! makes video news service easy as ABC

Yahoo! has announced it is to expand its video content partnership with American news provider ABC.

Under the deal, the search engine company is set to receive video footage from breaking news stories, interviews and features. Clips from television...

Yahoo! and IBM team-up for free search service

Yahoo! has announced details of a partnership with IBM that will offer businesses a free search service.

Although IBM's OmniFind product currently allows companies to search through internal documents, the new edition will combine the results...

'Yahoo! searches for partners to answer new service'

Yahoo! is looking for major British brands to become partners in its newly launched Answers service, according to a media report.

A report by Brand Republic indicates the search engine giant wants to develop a white-label version of the facility,...

Google launches 'click-to-call' service in India

Google has announced the launch of a new advertising service in India.

'Click-to-call', in conjunction with search engine's advertising programme AdWords, will allow users to speak over the telephone to advertisers they find in search results...

Yahoo! puts Project Panama in motion

Yahoo! has announced its Project Panama is set to be fully operational from next March, three months behind schedule.

The company hopes the new marketing software will emulate rival search engine company Google and generate more revenue from...

Google takes to the Sky

Google has announced details of a partnership that will see the search engine develop British Sky Broadcasting's (Sky) broadband service.

Under the deal, Google will provide the satellite broadcaster with customised versions of their technology...

Yahoo! to undergo company restructure

Yahoo! has announced it is to simplify its business as it attempts to catch up on market leader Google.

In a statement released earlier today, the search engine firm is to reorganise its management structure as it aims to better focus on its...

Yahoo! and Reuters launch user-generated news service

Yahoo! has teamed up with news agency Reuters to launch a website inviting readers to become 'unofficial' photojournalists.

The You Witness website will allow users to upload picture and video footage taken with their own cameras or mobile phones,...

Google retires Answers service

Google has announced the closure of its Answers function.

Previously the search engine giant allowed users to ask a team of researchers a question on any topic they wished for a 50 cent (25 pence) charge.

However, in a statement the...

Google's map service shows out-of-date UK cities

Google Earth, Google's global mapping service, has recent images of London, despite pictures of other British cities being up to five years out of date.

Although Google Earth shows pictures of recent London buildings such as the new Wembley stadium...

Google launches free mobile service

Google is preparing to launch a free ¬e-mail service for mobile phone users in Britain.

The news follows the search engine's announcement that it is to roll out a similar scheme in America, reports the Business.

Google chief executive...

'Long-term registration can improve search rankings'

Registering a domain name for a long period of time may help websites improve their search engine rankings, a new study claims.

Research by Webmaster World suggests those who register a domain name under Google for a period of ten years are less...

Google still most popular US search engine

Google is still America's number one search engine, a new study has revealed.

Figures released by Nielsen//NetRatings show 49.6 per cent of web searches were carried out on Google during October.

The study claims Americans performed...

Yahoo announces deal with US newspapers

Yahoo! has announced it has struck a deal with seven American newspaper organisations, which will see them share online advertising, content and technology.

The deal will allow 176 regional newspapers to use the internet company's classified...

Yahoo! teams up with Vodafone

Yahoo! and Vodafone have agreed to work in collaboration on a mobile advertising scheme which is expected to be rolled out across the UK during the early part of 2007.

Under the terms of what both companies expect to be a mutually beneficial...

Google diagnosis 'more accurate than doctors'

When it comes to diagnosing an uncommon medical condition, the world's biggest search engine could be more reliable than your doctor's own knowledge, according to new research carried out in Australia.

Perhaps this is unsurprising when you consider...

Google bids to make YouTube legit

Google is approaching a number of major companies in the entertainment industry as it looks to tackle a number of copyright issues associated with its newly-acquired online video-sharing site YouTube.

Despite being the most widely-used video-sharing...

Google gets upset at misuse of its name

Google bosses have reacted angrily to what it sees as misuse of its company brand as the word "google" becomes more commonly used to refer to any search engine activity.

An indignant post on an official company weblog insisted that...

Google news gets blog search

A year after initiating a service which enables internet users to search for blog sites, Google has added the function to Google News.

The overall market size of the so-called "blogosphere" is expected to increase as a result of the...

AdWords testing tool launched by Google

A new tool which enables users to test their online landing pages has been launched by search engine giant Google.

Initially available only to a limited number of advertisers, the Google Website Optimizer uses analytics technology to inform web...

Google online ad share to top 25%

The world's leading search engine Google will account for over a quarter of all web advertising revenues in the US before the end of 2006, according to the predictions of the online marketing research company eMarketer.

Despite the efforts of...

Google set to open new R&D centre in St Petersburg

A new research and development (R&D) centre is to by opened by Google in the Russian city of St Petersburg, Moscow Google has announced.

Some of the very best engineers in the world are reported to be based in Russia and highly-skilled teams...

Yahoo project heads for Mexico

The "Time Capsule" project intiated by search engine Yahoo has headed to Mexico in search of the ideal launching pad from which to attempt to communicate with extraterrestrial lifeforms.

Teotihuacan, was once a cultural centre of one...

Google eyes YouTube deal

Search engine giant Google looks set to acquire video-sharing website YouTube in a £1.6 billion deal.

Google is hoping to attract new audiences after its own video-sharing service Google Video has been unable to achieve the same level of...

Yahoo! tests mobile search advertising

Popular search engine Yahoo! has initiated testing of advertisements via mobile platforms, it has been announced.

Such advertisements would be linked to their mobile search functions in the US and the UK.

The advertisements would work...

Google founders buy garage where it all began

The founders of the search engine giant Google, Larry Page and Sergey Brin, have bought the modest house whose garage served as their first office.

Located in Menlo Park, California, the property consists of a large garage with a couple of rooms...

Search engine exposure growing in importance

The use of search engines to market products is likely to become one of the leading methods of advertising on the internet, according to leading web service provider.

According to a recent US study internet advertising revenues will hit $18 billion...

Yahoo! hit by internet advertising downturn

The disclosure by Yahoo! that it sold less internet adverting space in recent weeks has worried investors, driving down the value of the company's stock.

The company said that a down turn in car and financial advertising was to blame for the...

Quigo set sights on Google and Yahoo!

Although far smaller than rivals Google and Yahoo! search firm Quigo is winning important advertising business from its competition based on a non-threatening advertising strategy.

Quigo's AdSonar online advertising system works like Google's...

Google ordered to remove French news in Belgium

Google faces a daily fine of €1 million after a court in Belgium ruled the search engine company was liable over copyright issues on one of its Belgian websites.

The legal action was taken by Copiepresse, an organisation which manages copyright...

Microsoft Live Search goes live

Microsoft's Windows Live search portal has been brought out of testing and officially launched.

Live.com offers users a customisable homepage, allowing them to search with Microsoft's Live search engine, make a local search or add in information...

Yahoo! in new mobile search agreement

Yahoo! has signed a new mobile search agreement with mobile internet provider Bango.

The deal will mean that Yahoo!'s search facilities are incorporated into Bango's mobile content platform, and will allow businesses to set up a mobile presence...

Microsoft adCenter adds behavioural targeting features

Microsoft is to add behavioural targeting features to its adCenter package, according to MediaPost.

The website reported that MSN will analyse the search history and sites visited by users to guess their interests, from which it will create 18...

New online advertising pricing tool launched

A new tool for pricing online advertising has been launched.

AdsBay.co.uk's new tool allows webmasters to determine fair pricing for free space on their site, while helping advertisers to assess different offers from different sites. The site...

Yahoo! social search launches in the UK

Yahoo! is to launch its social search service in the UK, marking the event with a huge advertising campaign.

The company's Yahoo! Answers service already serves 50 million users with customised answers, allowing individuals to tap others' personal...

Salesforce integrates Google Adwords

Salesforce.com has announced a new product, Salesforce for Google AdWords, which offers an integrated, on-demand system to create, place and track adverts.

Furthermore, the company contends, the two products working together allow the first complete...

Danny Sullivan retires from Search Engine Watch

Danny Sullivan, Internet search guru and founder of Search Engine Watch (SEW), has announced that he is to leave the website he started.

A series of sales left the company controlled by Jupitermedia, which founded the Search Engine Strategies...

Online ad spending to soar 35 per cent globally

Worldwide online advertising spending is set to soar to $11.6 billion, according to a report from Merrill Lynch.

The company said that online ad spending will rise by 35 per cent during 2006, up from a previous estimate of 33 per cent, MediaPost.com...

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