Google 'drives' online ad industry
Research conducted by eMarketer reveals the company accounts for some 75 per cent of paid search revenue in the United States over the course of 2007, generating about $6.27 billion (£3.13 billion).
The study revealed Google's popularity was due to "traffic and efficiency".
Not only was the company reported to attract more searches than any other website, but also "monetizes user clicks better than most search engines".
Senior eMarketer analyst David Hallerman claimed that as ''paid search is currently the key driver of US online advertising as a whole", the sector is set to grow by about a fifth over the course of 2007.
Paid search has also been reported to have held the largest proportion of the online advertising market since 2003.
Last month, a study by JupiterResearch indicated paid search advertising could be the best method in which companies can attract affluent users to their websites.
The findings indicated search advertising and providing informative resources was a better option than the likes of pop-up ads to entice high-income audiences.
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20.04.2007.
