SEO News

SEO and Google Chrome

We all use web browsers to access the internet so that we can surf the net, in most cases it’s either Microsoft’s Internet Explorer...

Matt Loughlin takes 4 hours to get to number 2 on Google

Receptional ran a search engine optimisation seminar for its new team...

Don’t be too trigger-happy in your SEO strategy

As search marketers, it’s our job to know the makings of a well-optimised site and get our clients to implement those as best they can. ...

Sub-domains or sub-folders and SEO?

The URL structure of your site is something you should be putting some thought into. It shouldn’t necessarily be a reflection of the way your...

Organic SEO and why it should be your first choice

As an online marketing all-rounder, I generally get hired to assess and develop companies’ overall online marketing strategy....

Content management systems and SEO

I was recently asked by a web editor contact of mine to give him a bit of advice about his company’s new website. When I came to look at the site,...

Cutting corners vs Good SEO

I came across a funny story the other day, about a programmer who got so suspicious of various sites that hand out so-called software awards on the...

Internal PR: your key to making the most of external consultancy

One of the biggest problems I find with SEO is getting clients to implement my suggested course of action correctly. Back in the days where I...

Making sense of optimised content

A former colleague of mine has recently started working for a certain company and sent me a link to their site. I had a look around the site, reading...

Why internal SEO work should be on top of your list

What do good SEO and charity have in common? They both begin at home.

It always amazes me how many companies are willing to budget for extensive...

After last weeks shenanigans with Google, I cannot help but sit here and gloat. For us and our clients the latest update was not a significant disruption. This is not the same for everyone, we are coming across forums and blogs where people are wining about the fact that not only has page rank on their sites slumped, but so have their rankings for search terms.

I know any good SEO Company would agree that if you were caught in last weeks update,...

Lost your rankings? Think Plagiarism

Plagiarism is becoming a huge issue as the internet gets bigger. The internet is massive, and a lot of webmasters appear to think nothing of grabbing other peoples content - after all who'd notice...? Not only does having your content copied and rebranded irritate those of us that take the time and degree of pride in creating good content, but it can seriously damage search engine rankings.

A case in point, recently an insurance client of ours noticed that a number of their...

Google working on Prime Real Estate

It is no secret that the search engines are trying to overcome the best efforts of SEO's and webmasters who attempt to influence their rankings. As part of an optimisation project there is an element known as the link building strategy. There are many ways to gather links but when it comes to Google there is one technique that has and continues to generate results, GoogleBombing. Many organisations have exploited the practice...

Natural Search is dead, long live SEO!

Last week I had a very interesting debate with another marketer, who to spare his blushes I'm not going to mention here. The conversation went like something like this.

The gentleman concerned insisted that the search engines are always trying to find a way to overcome the process of search engine optimisation. Thereby anyone involved in the practice may achieve results for a period, until the technique is identified and an “antidote” found. He then went on to insist that the only sure...

Search engines increasingly used by tech buyers

Technology buyers are making increasing use of search engines to research products.

According to a study by MarketingCharts, some 84 per cent of consumers look for new items on the market by using one of the major search engines.

Meanwhile,...

Marketers look to SEO to improve brand awareness

Online advertisers intent on improving brand awareness are looking to directly target their audiences.

A study conducted by Direct Marketing Association (DMA) indicated that some 50 per cent of respondents included a direct response mechanism...

User-generated content can boost SEO

Integrating user-generated content (UGC) can help companies boost their attempts at search engine optimisation (SEO), it has been revealed.

Writing on Search Engine Land, Robin Nobles claims that from an SEO viewpoint it is "crucial"...

Marketers should avoid major SEO pitfalls

Marketers looking to make best use of search engine optimization (SEO) in a bid to increase their website traffic and brand awareness are being advised to beware the 'top three' mistakes associated with the technique.

Writing on Sitelogic Marketing...

Improper SEO may damage marketing attempts

By using "unethical" search engine optimisation (SEO) techniques, online marketers can end up doing more harm for their campaigns than good, it has been suggested.

Writing on Search Engine Guide, Susan Esparza claimed that those who...

Focus is key to boosting SEO

Concentrating on the promotion of a small number of website pages is the best way to improve search engine optimisation (SEO), it has been claimed.

Terry Detty, writing on Promotions World, claims that attracting links to specific pages companies...

Title tags key to SEO

Title tags are crucial in terms of improving search engine optimisation (SEO), it has been suggested.

Writing on Search Engine Guide, Jennifer Laycock advises that use of the tags is the best way for companies to increase their organic search...

Strong focus required for SEO

Marketers should be conscious of the full benefits of search engine optimisation (SEO), new research has indicated.

As a study by Neutralize and E-consultancy reveals that some 62 per cent of firms will increase their spending on SEO over the...

Mix of marketing techniques can attract users

Internet marketers should use a variety of techniques if they are to attract users and generate sales, an industry expert has advised.

Member of the Search Engine Marketing Professional Organisation Greg Jarboe suggested that combining the likes...

SEO practices can boost press release rankings

Combining search engine optimisation (SEO) techniques with online press releases is a "proven commodity" for companies looking to increase traffic to their websites, according to one expert.

Writing on Marketing Pilgrim, John Ellis...

Advertisers given SEO tips

Companies looking to increase their search rankings through search engine optimisation (SEO) may wish to take advantage of some new advice.

Writing on the Link Building blog, Neil Patel suggests that by making title tags "short and descriptive...

SEO should form part of marketing strategies

When used in conjunction with other forms of internet advertising, search engine optimisation (SEO) can help companies increase website traffic which consequently could drive sales, it has been suggested.

Writing on Internet Search Engine Database,...

Irish firms look to search engine marketing

An increasing number of Irish companies are looking towards search engine marketing (SEM) to increase their online revenue, a new study reveals.

Research by Amarach Consulting indicates that some 60 per cent of advertisers believe the technique...

Marketers given SEO tips on press releases

Avoiding repetitive copy in online press releases can boost search engine optimisation (SEO), new research reveals.

According to a report by Enhanced Online News (EON), content that is "overly repetitive, spammy or unreadable" could...

Online PR can galvanize SEO

Online public relations (PR) could be "vital" for companies wishing to further their search engine optimisation (SEO) strategies, a business-to-business marketing expert has reported.

Writing on Promotion World, Todd Miechiels claims...

Duplicate content may not punish search results

Companies who find their content appearing on duplicate websites may not see their attempts at search engine optimisation (SEO) damaged, an internet expert has claimed.

Writing on Search Engine Land, Jill Whelan reports "that there is no...

Social media marketing can benefit SEO

As well as being a useful internet marketing tool in its own right, companies are being advised that making the best use of social media websites can help benefit search engine optimisation (SEO).

Writing on Search Engine Land, Cameron Olthuis...

Hotel marketers look to SEO

Improving search engine optimisation (SEO) and organic search results has been identified as one of the key methods which hoteliers believe can drive business on their website, it has been revealed.

According to a study by New York University's...

New AdWords software offers increased features for advertisers

New features offered by Google's AdWords 3.0 software may be able to help internet advertisers to further target their intended audiences.

One of the new AdWords facilities will allow consumers to specify on which websites on the Google network...

SEO is crucial for website accessibility, expert claims

Creating accessible websites is 'crucial' for firms looking to increase their search engine optimisation (SEO) rankings, claims an internet expert.

According to practice leader for Bloor Research, Peter Abrahams, creating a website that search...

Meta tags overlooked in SEO

Meta tags are often "overlooked" by companies attempting to improve their search engine optimisation (SEO), claims an internet expert.

Writing for Promotion World, James Day, chief executive officer of submit-site.org, reports that...

Consistency vital for SEO

Consistency is 'vital' for search engine optimisation (SEO), according to industry publication Promotion World.

Writing for the website, Jose Nunez claims that keeping content fresh and regularly updated is key for advertisers looking to increase...

SEO may feel 'backlash' from social media groups

The search engine optimisation (SEO) sector may feel a "backlash" as some groups use sites such as blogs to create external links, industry commentator WebProNews claims.

Blogs and other social media websites have been seen to take...

Online press releases adopt SEO tactics

Companies are increasingly incorporating search engine optimisation (SEO) methods into their press releases for online distribution, an internet news provider has claimed.

Daryl Willcox, chair of the Response Source news service, noted a trend...

SEO outperforms contextual advertising

Search engine optimisation (SEO) performed more strongly than contextual advertising and multimedia commercials in the latter stages of 2006, WebProNews has revealed.

Techniques such as paid search and mailing list adverts were the most consistent...

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