Irish firms face SEO challenges
According to a report by Captivate Digital, 53 per cent of leading Irish firms do not appear in the top five search engine results based on a simple keyword search within their category.
Director of Captivate Digital John Dunne said: "The results show that many leading Irish companies face considerable challenges in raising the profile of their products and services on search engines.
"Our survey shows that the importance of having a strong search strategy is critical, otherwise it's a case of out of sight, out of mind."
The study also reported online advertising spend in Ireland is set to increase by some 54 per cent to €33 million (£22 million) over the course of the year, accounting for about three per cent of the country's estimated advertising spend.
Captivate Digital added more than 75 per cent of Irish internet users rely on search engines to find information.
However with about 60 per cent of all websites reported to receive more than half their traffic from search engines, the study reported many Irish companies could be losing out on revenue due to poor SEO.
Writing for Promotion World, Jose Nunez claimed consistency and keeping content fresh is 'vital' for advertisers looking to increase their online visitor numbers via SEO.
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23.02.2007.
