Marketers should avoid major SEO pitfalls

Marketers looking to make best use of search engine optimization (SEO) in a bid to increase their website traffic and brand awareness are being advised to beware the 'top three' mistakes associated with the technique.

Writing on Sitelogic Marketing Matt Bailey claims that advertisers should be conscious that branding needs to come before their SEO campaign.

He suggested that "many times" a company use their homepage to only display their company title, despite "the page title [being regarded as] one of the most critical elements of on-page optimisation".

Meanwhile, Mr Bailey suggested that marketers should aim to keep their keywords simple and avoid using "fancy" product names.

He said: "Customers do not search for these branded terms, they search for what they know and they use their words to define products, not the company's terms."

By evaluating content on the basis of how the average reader would judge it, Mr Bailey added that by using SEO and optimising presentation, marketers should be able to improve their search rankings.

"Do what is best for your users and the search engine success will follow."

Last week, Fred Schebesta wrote on Online Marketing Sydney that SEO can help online advertisers build "trust and credibility".

Back 23.05.2007.