Traffic Analysis News
Microsoft Adcenter converts better than Google in Paid Search
A recent study by Receptional's Web Analytics partner, IndexTools has reinforced Microsoft's claim that their paid search product converts better than Google's across a broad range of search verticals. It was no small study either... covering over 15 Million visitors from paid search, the study found that Microsoft Adcenter adverts converted into sales around 20% better than Google's...
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04.03.
Building on Analytics
All too often we come across companies running analytics packages on their websites, for nothing more constructive than to count the volume of 'hits'....
Read more 30.01.
Receptional to offer Lifetime Visitor Metrics in 2008
IndexTools - Receptional's web analytics partner - will leap forward in the beginning of 2008 by introducing the IndexTools Marketing Optimization Framework, which provides a holistic approach for...
Read more 19.12.
Internal Search tracking and reporting is easy..huh?
Over the years I have spoken to many IndexTools users from agencies to direct clients and all of them agree on the importance of tracking internal search. I think it's safe to say that if, as a visitor to a site, you can't find what you're looking for then you're not going to stay very long. We've all experienced clicking on what looks to be 'relevant' paid ad in a search engine, landing on page that is kind of relevant and then search for what you're looking for...
Read more 25.10.
Got traffic, but need more? - think again!
OK, so the natural search engine optimisation campaign you have been running for the last 6 months is kicking in, traffic is through the roof. You're number one worldwide for your chosen search term and life looks good. Return...
Read more 05.10.
Analytics Reporting vs. Analysis - An Overview
The launch of a free, comprehensive (more so than other free tools) analytics solution by Google Analytics in 2006 meant that web analytics could be utilized by everyone who chose to do so.
Good thing or bad thing?
Personally (odd though this may sound), even as a direct competitor of Google Analytics, I happen to think this was a good thing. Why, you might ask, would a supplier of a paid-for analytics service think this, let alone outright say this?
The answer lies in the difference...
Read more 17.07.
Rise in retail traffic from search engines
A rising amount of click-through traffic to e-commerce websites is coming from search engine queries.Figures released by Hitwise indicate that the proportion of visits to retail and classifieds sites received by carrying out a search on Google...
Read more 06.06.
Web analytics can help boost online advertising efforts
By using web analytics effectively online marketers could be able to optimise their marketing spend effectively, it has been suggested.Writing on E-Consultancy, Graham Charlton suggests that the use of the technique can aid advertisers in judging...
Read more 14.05.
Email marketers receive golden rules
By following a number of "golden rules" for email marketing, a wide variety of businesses will be able to increase their online return on investment, it has been suggested.Michael Ferranti, chief executive of internet marketing firm...
Read more 11.04.
Firms advised to make best use of online lead generation
About half of internet advertisers fail to take advantage of online lead generation, a new study has revealed.Research conducted by E-consultancy and Clash Media revealed that although 82 per cent of online B2C marketers saw driving website...
Read more 22.03.
Paid advertising may be best way to attract high spending consumers
Firms wishing to attract affluent consumers should invest in paid search advertising, a new study shows.According to JupiterResearch, American users with a household income of at least $100,000 (£51,000) spend more time online than anyone...
Read more 09.03.
Potential opportunities for increased contextual advertising
The majority of businesses are looking to drive traffic to their website over 2007, it has been revealed.In a poll on a Yahoo! Publisher Network (YPN) blog, 59 per cent of firms see raising traffic as their number one priority for their website...
Read more 02.03.
Organic searches may not be enough
Firms should look to invest in paid search advertising, even if their brand term is already ranked number one in organic searches.According to Susan Minniear, from Google's Vertical Operations department, paid searches can help advertisers to...
Read more 28.02.
Study highlights traffic analysis benefits
Tracking the effects of internet marketing is set to become increasingly important for companies, according to a new report.A study by the Audit Bureau of Circulations revealed that 83 per cent of US firms plan to increase their online advertising...
Read more 23.02.
Software industry sees surge in internet ads, study reports
The software industry witnessed the largest growth in internet advertising between December and January, new figures report.According to a study by Nielsen Net Ratings, the sector has seen advertising growth of around 142 per cent, reports ClickZ...
Read more 19.02.
Analytics becoming integral to internet marketing
Web analytics are becoming central to internet marketing, according to new research.The Economist Intelligence Unit (EIU) has found that data-driven approaches are being increasingly employed by marketers to help understand net-savvy consumers,...
Read more 12.09.
Web analytics to grow 22 per cent
Over the course of this year the UK market for web analytics is expected to grow 22 per cent, reports IT Week.The prediction comes from research and marketing firm E-consultancy, with the value of the UK market expected to rise to £56 million...
Read more 24.08.
Hits and Impressions
Dixon Jones, managing director of Receptional Ltd and an expert in web site promotion and traffic tracking, explores the confused world of 'hits',...
Read more 07.01.