Bing Ads (previously MSN AdCenter and Yahoo! Search Marketing), is often overlooked as a PPC platform. Many people choose to limit their activity to Google, given its market dominance. This is understandable, given the complexity involved in running effective AdWords campaigns, and the excellent results they can deliver. But Bing Ads can deliver equally profitable traffic and offers some great opportunities.
At the beginning of 2013 Google’s market share fell to its lowest level (in the UK) for five years, with Bing making strong gains. Statistics from Experian show that in December 2012 Google owned 88.35% of the UK search market, down from 89.12% in November 2012, and 91.15% in December 2011. So, whilst Google still dominates, Bing’s traffic is on the up. If you’re not targeting this traffic, you could be missing out.
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Bing Ads work in the same way as other paid search marketing methodologies – by matching users’ searches with your ads through keyword matching. Whilst it’s often easy to attract traffic, the key to creating a profitable campaign is in finding the right kind of traffic: searches that convert into business for you and deliver a strong return on investment (ROI) from your paid search strategy.
The sheer number of advertisers vying for ad space in AdWords mean that it is a very competitive platform. This competition has pushed up cost per clicks (CPCs) over the years. Bing on the other hand, has far fewer advertisers, meaning lower CPCs, and in many cases, more profitable traffic, albeit in lower volumes.
Whether you are looking to set up new campaigns on Bing and Yahoo, or you have existing campaigns that you would like us to manage, we can help you achieve the very best results.
Setting up and optimising Bing campaigns over time is no easy task. As with AdWords campaigns, it takes a lot of expertise and effort. We can help you to capitalise on Bing’s less competitive, low cost traffic, to deliver profitable results for your business.
As an agency, we help our clients to achieve results on Bing every day. We have been doing so for many years. Just as with AdWords, the mix of activity needs to be right. The campaigns need to be closely managed and optimised over time. In other words, it pays to work with PPC experts.
All of our PPC campaign managers are Bing Ads Accredited Professionals, and work closely with dedicated account representatives at Bing to ensure that our clients get the best ROI from their Bing activity.
So why not call us today to discuss your business and what you would like to achieve from your PPC advertising?