Remarketing (or retargeting) involves displaying adverts to users that have already visited your website. Using remarketing it is possible to target users that meet certain criteria: for example you might target visitors to your site that added products to their basket, but left your site without buying.
Remarketing allows you to re-engage users with highly targeted messaging, based on their interaction with your site. When run through the AdWords system, these ads are then eligible to appear on all Google Display Network properties, potentially millions of sites worldwide.
Here’s how remarketing might work on your site:
Abandoning the checkout process is a common event, with users exiting for a variety of reasons including reviewing products on other sites, looking for better prices or discount vouchers, or simply because they ran out of time and had to leave the house!
Remarketing is a very effective and profitable way of reengaging with potential customers. We can set up tailored messaging that encourages visitors to complete a particular action, such as an uncompleted purchase.
It is also possible to use remarketing to communicate tailored offers to users that haven’t completed the purchase within a certain time-frame. For example, an advertiser may wish to offer free shipping or a 5% discount to a particular set of remarketing clients, in order to encourage the purchase.
If you’re not running an ecommerce site we would choose a different conversion method: we might encourage the visitor to give you a call, or sign up for your newsletter, whatever works best for you.
This advertising is very highly targeted, and helps to increase brand awareness amongst potential customers. Your adverts will follow people across a range of high quality sites in Google’s Display Network, offering gentle reminders of your product or service offering.
We are a Google Certified Partner and offer remarketing campaigns as standard to our clients. This means that we run large numbers of remarketing campaigns, we know what works and what doesn’t work. So, we can help you avoid the common pitfalls that many advertisers experience when setting up a campaign for the first time.
We will help you devise the best remarketing strategy for your target audience and your business. We will tailor the ad messaging to your products or services. Over time, we will test and optimise the messages to ensure that your spend achieves the best possible returns.
Choose Receptional today for your remarketing and watch your return on investment (ROI) increase. What are you waiting for? Call now! Or get in touch using the button below: