Remarketing is one of the most innovative developments in marketing in recent years.
Until remarketing, there was no way to re-engage with people who visited your site and didn’t complete a purchase or make contact. As a normal conversion rate is about 2%, that’s 98% of traffic that simply escapes.
In remarketing, when someone visits your site, they become part of the remarketing system. This means that when they leave to browse other websites, they will see your remarketing banners around the web.
We run the campaign through the AdWords system, so your remarketing ads are eligible to appear on all Google Display Network properties, which adds up to potentially millions of sites worldwide.
If you’d like to harness the power of remarketing, simply get in touch below:
Remarketing targets users that have already visited your website and interacted with it. Your adverts will follow people across a range of high quality sites in Google’s Display Network, offering gentle reminders of your product or service and increasing brand awareness among potential customers.
Remarketing is a very effective and profitable way of reengaging previous visitors to your site, who did not complete a desired action or ‘convert’. We can set up tailored messaging that encourages visitors to complete a particular action, such as an uncompleted purchase.
Use remarketing to communicate tailored offers to users that haven’t completed a purchase (or other action), within a certain time-frame. For example, an advertiser may wish to offer free delivery or a 5% discount on a particular set of items, in order to encourage the purchase.
Remarketing delivers very impressive returns on investment, whether it’s standard remarketing, dynamic remarketing, or remarketing lists for search ads (RLSA). We can help you devise the best strategies and target your audience in the most effective and profitable way, so that you too can capitalise on this traffic.
We are a Google Certified Partner and offer remarketing campaigns as standard to our clients. This means that we run large numbers of remarketing campaigns; we know what works and what doesn’t work. So, we can help you avoid the common pitfalls that many advertisers experience when setting up a campaign for the first time.