How Receptional helped the Ramblers generate new memberships using Google Grants
In 2014 Receptional started working with the Ramblers, Britain’s walking charity. Over a 3-month period we used the Google Grant scheme to advertise
At Receptional, we appreciate the wonderful work of UK charities. And with the help of Google Grants we can help you achieve more exposure online – as we have with charities such as The Armed Forces Charity, MENCAP, SSAFA & the Ramblers.
Google Ad Grants allow registered charities to advertise on Google’s search pages for FREE. It also offers non-profits up to £315,000 per year of advertising to promote their mission, gain greater visibility and to recruit more volunteers online.
To check whether your non-profit organisation is eligible for Google Ad Grants, or if you’d like help managing an existing campaign, please get in touch.
It sounds too good to be true, doesn’t it? But, in fact Google Grants are real, but not widely publicised.
Here’s how they work: Google allows not-for-profit organisations to advertise on its search pages for free. Initially, your charity can access to up to $10,000/month (that’s around £78,000/year) of AdWords advertising. Our existing clients have used Google Grants for a variety of good causes – to generate income from subscriptions and legacies; to educate and inform their audience; and to recruit volunteers for their cause.
We are a Google Partner agency. This means we run large numbers of campaigns; we know what works and what doesn’t work.
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If you want to attract organic traffic from Google and Bing, you’ll need to make sure your site is well optimised.
Receptional has provided a real insight, and the conversion rates have been incredibly impressive in such a short space of time. Their customer service is excellent and I’d happily recommend them – I’m looking forward to our next campaigns
Head of Recruitment and Retention, Ramblers
We were impressed with the results and it’s highly unlikely we would have passed GrantsPro without their assistance. Our improved AdWords capacity is now making a really positive impact on our business, and we will look forward to working with them again in the future.
Mencap Digital Team
If you’re spending £5K+ per month on your current activity, we’ll complete a free PPC Healthcheck*, a no-obligation account review. Our report will highlight the strengths and weaknesses of your existing campaign alongside any opportunities for improving performance.