What is Pay Per Click Advertising?
Pay per click advertising is a cost effective way to generate highly targeted visitors to your website. By paying to appear in the listings on major search engines, you can ensure your website receives the exposure, and targeted visitors it needs. Pay per click advertising allows you to control who sees your online advertising, and also what they see before they reach your site.
What Pay Per Click Management Can Do for You
- Pay per click advertising campaigns can be set up quickly and can be managed for specific time periods, budgets and targeting.
- Receptional's live traffic analysis monitors the activity of pay per click visitors, including sales or conversion, with reports that can be viewed online 24 hours a day.
- Measuring the return on investment from each campaign, search term and each pay per click supplier allows us to manage your pay per click budget efficiently and make informed marketing decisions about your online advertising.
- Receptional can manage existing pay per click campaigns to improving the overall performance and ROI, or set up new campaigns with the major pay per click suppliers on your behalf.
How Do Receptional Manage Pay Per Click Accounts?
What our clients say:
Receptional have been managing my PPC campaign for the last 14 months, everything they do has a professional approach and the PPC campaign has been well managed and very effective.
John Tarr, Director - Off Limits
Extensive Keyword Analysis
A keyword analysis is a crucial part of the set up process as selecting the right search terms will have a direct impact on the success of the campaigns. An initial brainstorming session with the client followed by an analysis of existing logs or conversion data (if available) allows our consultants to identify which keywords and phrases potential visitors to your website use when looking for your products and services. Historical keyword data from the major search engines allows us to see what terms were searched for in previous months. Analysing competitors within your industry and looking at their pay per click strategies also gives us valuable information and can highlight additional search terms to use when promoting your site. Once a final pool of keywords has been agreed, the process of writing effective and creative ad copy for each of the chosen terms begins.
Creating Campaigns
Working closely with the client, the pay per click manager will write highly targeted titles and descriptions that focus on the unique selling points of the product or service on offer. This is a crucial role of the campaign as standing out from the crowd with creative and targeted ad copy can have a dramatic impact on the conversion rates of the pay per click campaigns. Where possible, landing pages will be selected that directly answer the users search query, rather than sending visitors to the home page of your site. This will improve the user experience and also increase the likelihood of conversions and sales.
Ongoing pay per click campaigns are constantly reviewed and conversion information is analysed, so recommendations for improved performance can be made.
Tracking Conversions and Sales
Tracking the visitor activity from each of the pay per click search engines is an extremely important part of any successful pay per click campaign. Receptional provide detailed conversion information that allows the pay per click budget to be managed effectively. Knowing the return on investment from each of the pay per click suppliers and each individual term is a key part of Receptional's pay per click management. Your pay per click manager will make recommendations on a monthly basis, which are aimed at improving the performance of the campaigns and the return on investment.
Why Use Receptional for Pay Per Click Management?
Receptional have 6 years experience of pay per click management and were 1 of only 10 companies in the UK granted Overture (now Yahoo) accreditation in 2001 and are also an officially registered Google Adwords Qualified Company. Each month the pay per click account manager will provide you with a complete break down of pay per click activity and opportunities for improved performance.
Although each of the major pay per click search engines each have their own click fraud prevention procedures, Receptional also has a pay per click fraud manager who checks client accounts on a daily basis for any spikes in traffic or a unusual changes in visitor patterns.
What to Do Next
Whether you are looking to set up pay per click accounts or already have existing campaigns and are looking for a pay per click manager, Receptional can be involved at any stage of the pay per click process and help improve campaign performance and your return on investment. Call us now on 0870 1624818 or contact us over the internet for personalised advice and further information.