In February 2012, Google updated the way it presents its search results. With its ‘Venice’ update, it started showing more local content to searchers.
So, what does that mean? Well, if you’re marketing your business in more than country and want to be found on Google, you’ll need an international SEO plan.
International SEO is the practice of creating website content that is tailored to multiple geographic regions or languages. The aim is to show the correct content to the correct region in the correct language. When done properly this ensures that users in a particular region find the content that is aimed at them.
International SEO can be technically complex. If you’d like help creating your SEO plan, please get in touch:
Before you start a crash course learning a foreign language, we’ll want to discuss your objectives. What countries and languages do you want to target? And what resources do you have available? Once we have that information, we’ll be able to start creating your plan.
Google likes logical, well-structured sites. So, it’s important that your site follows a rigorous structure. Our next step is to agree a URL structure that tells Google what content to expect.
Google’s Webmaster blog states, “It’s difficult to determine geotargeting on a page by page basis, so it makes sense to consider using a URL structure that makes it easy to segment parts of the website for geotargeting.”
There are several more factors that will affect your site’s performance. Google likes to serve local content. So, it will give preference to websites that are hosted locally. Search engines also give preference to websites written in a local languageWe can help you decide whether you need to create a local presence.
In many countries there is more than one language. We can help you target your local content effectively.
And, of course, in many countries Google isn’t the largest search engine. We can help you target local traffic.
Our multi-lingual team have experience of working across the world. We’ve built dozens of successful SEO strategies for clients with offices in the UK and overseas.