Internet marketing case study for the leisure industry

The Problem: Create and market an entirely new web based business using only online methods and ensure the business is financially and operationally self-sufficient on a day to day business.

Solution:

To form a limited company and web domain based around the prime search phrase associated with the business, build an entirely search engine friendly web site with a complete commerce enabled back-end through all the way to bank clearing and train an outsourced call centre to handle day-to-day support calls.
Then market this using:

• Pure Search engine
  optimisation

• Pay per click advertising
  (including Google, MSN and
  Yahoo) on a reducing level
  of reliance

• Web directory listings (Paid
  inclusion)

• Link building

• Call-centre support

• An opt-in newsletter
  management system

• Affiliate marketing system

Results:

• A financially
  self-sustaining model with
  no day-to-day involvement
  from Directors

• A number of affiliates being
  represented in the search
  results also market the
  company's games

• A low cost call centre
  support system prevents
  day-to-day interruptions for
  the directors.

• Market dominance on the
  search engines under the
  primary search phrase of
  "Murder Mystery Games" as
  listed below:

Date: Wednesday, March 31st, 2004
17:05:11 PM

Site:

www.murdermysterygames.co.uk


www.murdermysterygames.net


Keywords: murder mystery games

 

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