Internet marketing case study for the leisure industry

The Problem: Create and market an entirely new web based business using only online methods and ensure the business is financially and operationally self-sufficient on a day to day business.

Solution:

To form a limited company and web domain based around the prime search phrase associated with the business, build an entirely search engine friendly web site with a complete commerce enabled back-end through all the way to bank clearing and train an outsourced call centre to handle day-to-day support calls.
Then market this using:

  • Pure Search engine
    optimisation

  • Pay per click advertising
    (including Google, MSN and
    Yahoo) on a reducing level
    of reliance

  • Web directory listings (Paid
    inclusion)

  • Link building

  • Call-centre support

  • An opt-in newsletter
    management system

  • Affiliate marketing system

Results:

  • A financially
    self-sustaining model with
    no day-to-day involvement
    from Directors

  • A number of affiliates being
    represented in the search
    results also market the
    company's games

  • A low cost call centre
    support system prevents
    day-to-day interruptions for
    the directors.

  • Market dominance on the
    search engines under the
    primary search phrase of
    "Murder Mystery Games" as
    listed below:

Ranking Report  

Date: Wednesday, March 31st, 2004
17:05:11 PM

Site:

www.murdermysterygames.co.uk


www.murdermysterygames.net



Keywords: murder mystery games

 

Search Engine Country Rank Page Position URL

All
the Web
US 9 1 9

http://www.murdermysterygames.co.uk


Alta Vista
US 2 1 2

http://www.murdermysterygames.co.uk


Alta Vista UK
UK 2 1 2

http://www.murdermysterygames.co.uk

AOL
UK
UK 2 1 2

http://www.murdermysterygames.co.uk/


AOL
Search

US 2 1 2

http://www.murdermysterygames.co.uk/


Google

US 1 1 1

http://www.murdermysterygames.co.uk/


Google UK

UK 1 1 1

http://www.murdermysterygames.co.uk/


HotBot UK

UK 4 1 4

http://murdermysterygames.co.uk/

MSN

US 16 2 16



http://www.murdermysterygames.net


MSN
UK
UK 2 1 2

http://www.murdermysterygames.net/



Overture UK
UK 1 1 1

http://www.murdermysterygames.co.uk


Teoma
US 3 1 3

http://www.murdermysterygames.co.uk/


Yahoo UK
UK 7 1 7

http://www.murdermysterygames.co.uk


Yahoo
UK 2 1 2

http://www.murdermysterygames.co.uk

 

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