The Problem: Create and market an entirely new web based business using only online methods and ensure the business is financially and operationally self-sufficient on a day to day business.
To form a limited company and web domain based around the prime search phrase associated with the business, build an entirely search engine friendly web site with a complete commerce enabled back-end through all the way to bank clearing and train an outsourced call centre to handle day-to-day support calls. Then market this using:
- Pure Search engine optimisation
- Pay per click advertising (including Google, MSN and Yahoo) on a reducing level of reliance
- Web directory listings (Paid inclusion)
- Link building
- Call-centre support
- An opt-in newsletter management system
- Affiliate marketing system
- A financially self-sustaining model with no day-to-day involvement from Directors
- A number of affiliates being represented in the search results also market the company's games
- A low cost call centre support system prevents day-to-day interruptions for the directors.
- Market dominance on the search engines under the primary search phrase of "Murder Mystery Games" as listed below:
|All the Web||US||9||1||9||http://www.murdermysterygames.co.uk|
|Alta Vista UK||UK||2||1||2||http://www.murdermysterygames.co.uk|
For more details, please call us on 01525 715520 (UK) or fill in our enquiry form