Internet marketing case study for the leisure industry

The Problem: Create and market an entirely new web based business using only online methods and ensure the business is financially and operationally self-sufficient on a day to day business.

Solution:

To form a limited company and web domain based around the prime search phrase associated with the business, build an entirely search engine friendly web site with a complete commerce enabled back-end through all the way to bank clearing and train an outsourced call centre to handle day-to-day support calls. Then market this using:

• Pure Search engine optimisation
• Pay per click advertising (including Google, MSN and Yahoo) on a reducing level of reliance
• Web directory listings (Paid inclusion)
• Link building
• Call-centre support
• An opt-in newsletter management system
• Affiliate marketing system

Results:

• A financially self-sustaining model with no day-to-day involvement from Directors
• A number of affiliates being represented in the search results also market the company's games
• A low cost call centre support system prevents day-to-day interruptions for the directors.
• Market dominance on the search engines under the primary search phrase of "Murder Mystery Games" as listed below:

Date: Wednesday, March 31st, 2004 17:05:11 PM
Site: www.murdermysterygames.co.uk www.murdermysterygames.net
Keywords: murder mystery games
 

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