Do you want your local business to appear in the search results for users searching in your locality? Or maybe you’re a national or international brand with outlets in many different cities and you want your stores to appear as local listings? If you answered yes to either of these questions, you’ll need Local Search Engine Optimisation (SEO) for your business.
According to recent studies by Google, almost 40% of all search queries have local intent. As the number of consumers searching for local products and services increases, the opportunity to drive quality local traffic to your site is much greater than ever before.
Search results can differ widely from one town to the next; if you offer a service locally, you’ll need a geographical SEO strategy. By optimising local pages, it is possible to attract traffic from highly competitive keywords.
Keyword research for local SEO produces very different results to national campaigns. To get the greatest benefit from your keyword research, you’ll want to analyse each location individually. We can help you prepare a local SEO plan that accounts for regional keyword variations.
Positioning your brand as a local offering not only helps improve your customers’ experience, but also increases the chance of a conversion. When customers feel close to home, they are that bit closer to converting already.
We have run successful local SEO campaigns for national high-street retailers and large multi-national brands. Talk to our Local SEO experts today for a bespoke strategy that will raise your profile in your local markets.
To start improving your local profile, get in touch below: