Social Media Marketing : Social Media - Receptional: Internet Marketing

What is Social Media Marketing and Communication?

Social Media can be what you make it. You have to ask yourself 'what are you wanting to achieve?' as each strategy will be different and tailored to the clients objectives for using Social Media for marketing.

The opportunities to open doors to new markets and new opportunities for you and your business or brand are here for the taking! Social Media is a staple in almost every person's life online with some of the biggest sites having 250+ Million worldwide users, many of whom will spend longer on Social Networks and consuming Social Media than they will use email, browsing products & searching online.

Sites such as Twitter and Facebook which dominate the news and everyday lives of millions of people in the UK and around the world have been used for very successful marketing campaigns by smart and forward thinking businesses that have recognised the benefit and the tiny cost to make a huge impression with brand building, traffic to their sites and sales!

Social Media Marketing continues to grow, even in the recession, and will soon be a part of EVERY successful online marketing campaign. You run the risk of missing out on a great deal of business by not being involved in and with Social Networks and Social Media.

"93% of Social Media Users believe a company should have a presence in Social Media"

- Source: Core, Business In Social Media Study - September 2008

How does it Work?

Using experts is of great use to any Social media campaigns as the market is so fast moving it is hard for the average person to keep up. You need to be aware of the pitfalls and future opportunities which Marketing consultants will be aware of and will be able to implement quickly and efficiently.

You can achieve anything you want to! We and Receptional produce tailored, bespoke Social Media Marketing Strategies to every client. We have great creative minds here at Receptional who can come up with the best ways for you to use Social Media to achieve what you want.

"85% Of Social Media users believe that a company should go further than having a presence on Social Sites and should also interact with customers"

- Source: Core, Business In Social Media Study - September 2008

Receptional and Social Media Marketing

All of our internet marketing consultants have expertise in Online Markets and Social Media and use them daily.

Here at Receptional we offer 5 core Social Media Campaign options:

Social Media Tracking and Monitoring - Tracking of your social media activity, what your competitors are doing, what opportunities are out there, what is being said, what isn't being said, who is saying it. This will all be reported on, on a weekly or monthly basis.

Social Media Consulting - This involves part of the tracking but also involves a lot of communication on where there are opportunities for your brand online to get involved with social media to promote or build your brand and get conversations flowing on the social web. It will be educating you as to the process of social media and could involve us doing part or all of the work for you, or just on a consulting base where we advise you on where and how to use social media.

One-Off Social Media Plan and Report - This would give a detailed look into all aspects of Social media to give you a report to guide you on how to use social media to promote your products or service. It would include guidelines, opportunities, ideas so that you were able to build a social media campaign for yourself. It would look at your competitors, how they have used social media, if there is anything that they have not done, done badly or done well. This report will give you the steppingstone you need to get your brand using Social Media for promotion and brand building.

Bespoke Social Media Campaign - This could be anything that you like. It would suit larger budgets more as it could include social media promotion ideas & tools such as applications, viral games, active blogs and content creation, creation of your own Social Networks etc. As well as the centralised idea it would also include the promotion (e.g. digital press releases) and tracking off all of these aspects.

Social Media Training and Setup - Training day for you to present Social Media to persons in your business or organisation that will then go and continue the Social Media Marketing in house. We shall then set up your Social Media platforms, Profiles, groups, Blogs etc and with training on each platform and how to use them effectively. This will all be geared towards your business. Can also include further consulting.

Our main consultant who deals with Social Media Marketing has previously worked for Social Networks so knows exactly how they work, as well as how to use them efficiently to create a good online presence on social networks online.

Social Media and Social Networks can be a scary prospect to get your head around and where to go and what to do. Let us here at Receptional incorporate our years of online marketing experience, and our flair for the use of social media and the online marketing to help you manage your brand on Social Media Platforms and Social Networks.

Some Of The Key Benefits:

Brand Building
Consumer Engagement
Direct Customer Communication
Customer Service
Low Cost
Loyalty-Building
Customer Acquisitions
Drive Traffic To your Site
Link to Blogging and Twitter Marketing, Viral Marketing
Online Market Research & Competitor Advantage
Create Brand Advocates
Extend PR online

There are extensive lists of social media sites, each with a different character, performance, user and objective. Here is a short list of the social media sites that we use for Social Media Marketing: